Ethical issues in social media
-
Upload
josh-king -
Category
Technology
-
view
3.136 -
download
0
Transcript of Ethical issues in social media
![Page 1: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/1.jpg)
Avvo, Inc. ©2014
Ethical Issues in Social Media
by Josh King
Avvo, Inc.
![Page 2: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/2.jpg)
. . . or Why You Should Worry Less and Engage More
by Josh King
Avvo, Inc.
![Page 3: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/3.jpg)
Avvo, Inc. © 2014
Josh King
General Counsel &
Vice President, Business Development
Avvo, Inc.
Twitter: @joshuamking
Email: [email protected]
Introduction
![Page 4: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/4.jpg)
Social
Why Use Social Media?
•Stay Informed & Inform
•Expand Referral Network
•Be Discovered
![Page 5: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/5.jpg)
How Not To Use Social Media
![Page 6: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/6.jpg)
Social
Social Media Is Not a Billboard
![Page 7: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/7.jpg)
Engagement is the Key
![Page 8: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/8.jpg)
Avvo, Inc. © 2014
Why Do Lawyers
Worry About Social
Media?
![Page 9: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/9.jpg)
Avvo, Inc. © 2014
Washington
![Page 10: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/10.jpg)
Avvo, Inc. © 2014
California
![Page 11: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/11.jpg)
Avvo, Inc. © 2014
New York
![Page 12: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/12.jpg)
Avvo, Inc. © 2014
Florida
![Page 13: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/13.jpg)
Avvo, Inc. © 2014
Other States
![Page 14: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/14.jpg)
“A lawyer shall not make
a false or misleading
communication about the
lawyer or the lawyer's
services.”
![Page 15: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/15.jpg)
“A truthful statement
is also misleading . . . “
![Page 16: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/16.jpg)
“. . . if there is a
substantial likelihood
that it will lead a
reasonable
person . . .”
![Page 17: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/17.jpg)
“. . . to formulate a
specific conclusion
about the lawyer or
the lawyer's
services . . .”
![Page 18: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/18.jpg)
“. . . for which there
is no reasonable
factual foundation.”
![Page 19: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/19.jpg)
Avvo, Inc. © 2014
“Communication about a
lawyer or a lawyer’s
services”
![Page 20: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/20.jpg)
Avvo, Inc. © 2014
![Page 21: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/21.jpg)
Avvo, Inc. © 2014
![Page 22: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/22.jpg)
Avvo, Inc. © 2014
![Page 23: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/23.jpg)
Avvo, Inc. © 2014
![Page 24: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/24.jpg)
Avvo, Inc. © 2014
![Page 25: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/25.jpg)
Avvo, Inc. © 2014
![Page 26: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/26.jpg)
Avvo, Inc. © 2014
![Page 27: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/27.jpg)
Avvo, Inc. © 2014
![Page 28: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/28.jpg)
Avvo, Inc. © 2014
![Page 29: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/29.jpg)
Avvo, Inc. © 2014
![Page 30: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/30.jpg)
Avvo, Inc. © 2014
Avvo, Inc. - Copyright 2010
![Page 31: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/31.jpg)
What “Communication” Can Be Regulated?
![Page 32: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/32.jpg)
Regulation of “Commercial Speech”
![Page 33: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/33.jpg)
Central Hudson Gas & Electric Corp. v Public Service Commission (1980)
![Page 34: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/34.jpg)
“Commercial speech” defined
![Page 35: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/35.jpg)
“That which does no more than
propose a commercial
transaction.”
![Page 36: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/36.jpg)
Substantial Government Interest?
![Page 37: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/37.jpg)
Direct Advancement of the Government Interest?
![Page 38: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/38.jpg)
Narrowly Tailored Regulation?
![Page 39: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/39.jpg)
Avvo, Inc. © 2014
Steady Expansion of Commercial Speech
![Page 40: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/40.jpg)
Avvo, Inc. © 2014
Specific Areas to Pay
Attention To
![Page 41: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/41.jpg)
Avvo, Inc. © 2014
Testimonials
![Page 42: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/42.jpg)
Avvo, Inc. © 2014
Client Solicitation
![Page 43: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/43.jpg)
Avvo, Inc. © 2014
Promising Results
![Page 44: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/44.jpg)
Using Social Media to Advertise
![Page 45: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/45.jpg)
Avvo, Inc. © 2014
Blogging About Clients
![Page 46: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/46.jpg)
Avvo, Inc. © 2014
Blogging as Advertising
![Page 47: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/47.jpg)
Avvo, Inc. © 2014
Embellishment
![Page 48: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/48.jpg)
Avvo, Inc. © 2014
Misrepresentation
![Page 49: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/49.jpg)
Avvo, Inc. © 2014
Professionalism
![Page 50: Ethical issues in social media](https://reader035.fdocuments.in/reader035/viewer/2022062418/554c311eb4c90513198b52f2/html5/thumbnails/50.jpg)
Avvo, Inc. © 2014
Josh King
General Counsel &
Vice President, Business Development
Avvo, Inc.
Twitter: @joshuamking
Email: [email protected]
Questions?
Stay up to date on developments in the law of social media – and get notification of upcoming free Avvo CLE webinars – with my new monthly email newsletter:
“Socially Awkward – Where Social Media Meets the Practice of Law”
Email “subscribe” to [email protected]