NAELA Summit "Navigating Ethical and Legal Issues in Social Media"
-
Upload
lisa-borodkin -
Category
Law
-
view
904 -
download
0
Transcript of NAELA Summit "Navigating Ethical and Legal Issues in Social Media"
Breakout 7 - Putting Yourself Out There: Navigating Ethical and Legal Issues in Social Media
Teacher: Lisa Borodkin, Esq.
2015 Summit – Newport Beach, CA
Twitter: @lisaborodkin
Twitter hashtag: #NAELASummit
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Which picture accurately describes your feelings about
social media?
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Option 1:
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Option 2:
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Ethical Issues in:1. Building Your Profile
2. Interacting with Clients3. Growing Your Network
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Building Your Profile:
When Does Social Media Become “Attorney Advertising?”
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Focus on inbound marketing.
Bates v. State Bar of Arizona, 433 U.S. 350 (1977) – Attorneys may
advertise.
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Commercial speech does no more than propose a commercial
transaction.Information, entertainment, education have more than a
pecuniary motive.
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
When does a blog post become Attorney Advertising?
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Hunter v. Virginia State Bar (Sup. Ct. Va. 2013)
• “This Week in Richmond Criminal Defense” part of a law firm website• Discussed only the firm’s cases• Not interactive (no comments)
• No disclaimer
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Ethics tips for blogging:• Keep it separate from your
firm website• Keep it general
• Keep it interactive
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Use Social Media Profiles to Grow Your Practice
• Facebook• Linkedin• Twitter• Avvo• Quora
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
First, what not to do on social media . . .
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Pennsylvania Bar Association Formal Opinion 2014-300 (Ethical Obligations for Attorneys Using Social Media)
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
When does a status update become “Attorney Advertising”?
California State Bar Formal Opinion
2012-186
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
FTFY (Fixed that for you) . . .
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Tips for using social networking:• Update, but don’t intrude.
• Be positive, but not promising.• Be informative, entertaining or
educational.• Be social, don’t sell.
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
2. Interacting with Clients
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Tips on Interacting with Clients:• Don’t consult online
• Use disclaimers if unsure
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Yet More Tips on Interacting with Clients:
• Send an end of engagement letter/email
• Ask for a review
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
3. Building Your Network
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick Tips for Avvo.com:• Answer questions• Endorse colleagues• Use multimedia
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick tips for Linkedin.com:• Include Projects
• Update and link to Twitter• Give endorsements
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick tips for Quora.com:• Answer questions in your
niche• Follow top writers
• Cross-post your answers
BREAKOUT 7: PUTTING YOURSELF OUT THERE: NAVIGATING ETHICAL AND LEGAL ISSUES IN SOCIAL MEDIA
Quick tips for Twitter:• Cross-post to other sites
• Be interesting• Don’t be afraid to delete!