Establishment and Management of a Technology Center Establishment and Management of a Technology...

Establishment and Management Establishment and Management of a of a

Technology CenterTechnology Center

A Case Study of A Case Study of The Center for Advanced The Center for Advanced

Transportation Systems Simulation Transportation Systems Simulation (CATSS)(CATSS)

Center for Advanced Transportation Systems Simulation

University of Central Florida

Center for Advanced Transportation Center for Advanced Transportation Systems Simulation (CATSS)Systems Simulation (CATSS)

Established : 1999 Civil Engineering Department University of Central Florida Orlando, Florida

Mission:Deploy cost effective engineered systems to solve intermodal transportation problem.

Focus:Safety, technology and human performance, simulation

Clients: Federal, State, Regional and Local Transportation Agencies and Professional Groups

Value Add:Validation of technologies and their integration into reliable system to meet customer requirements while providing students and faculty with a professionally enhancing experience.

Technology Center Case StudyTechnology Center Case Study

I. What are you going to do? What I. What are you going to do? What is the need (market) you are is the need (market) you are addressing?addressing?

Theme (Center Focus) Theme (Center Focus) Vision Vision Mission, Mission, Objectives Objectives StrategiesStrategies


Theme (Focus)- should reflect a Theme (Focus)- should reflect a unique, competitive reason for your unique, competitive reason for your organization. It should articulate the organization. It should articulate the core reason for your organizations’ core reason for your organizations’ being selected to perform specific being selected to perform specific work/tasks/research.work/tasks/research.


The theme (focus) of CATSS is to The theme (focus) of CATSS is to

apply advanced research,apply advanced research, particularly in Human Centered Transportation particularly in Human Centered Transportation

Simulation and Intelligent Transportation Systems Simulation and Intelligent Transportation Systems (ITS), (ITS),

develop technology systems which strengthen the develop technology systems which strengthen the planning, design, operation, management, and planning, design, operation, management, and safety of our Nation’s intermodal transportation safety of our Nation’s intermodal transportation systems.systems.

The The fundamental rationale for selecting this fundamental rationale for selecting this themetheme is there is a need to understand the effect is there is a need to understand the effect of the man-machine interface and what is the of the man-machine interface and what is the appropriate balance between the human and appropriate balance between the human and technology technology


Vision-Vision- statement should be a broad statement should be a broad statement of the strategic objectives statement of the strategic objectives of the organization and should form of the organization and should form the basis for the strategic plan the basis for the strategic plan


The Vision of CATSS is to create a nationally The Vision of CATSS is to create a nationally recognized center:recognized center:

where advanced research and technology where advanced research and technology applications are developed and disseminated, applications are developed and disseminated,

particularly in Human Centered Transportation particularly in Human Centered Transportation Simulation and Intelligent Transportation Systems Simulation and Intelligent Transportation Systems (ITS)(ITS)

identified as a national resource for intermodal identified as a national resource for intermodal transportation practitioners and decision-makers transportation practitioners and decision-makers addressing the safe, efficient movement of addressing the safe, efficient movement of people and goods.people and goods.


Mission Mission statementstatement more clearly defines the more clearly defines the functionality of the organizationfunctionality of the organization

CATSS will significantly advance the CATSS will significantly advance the state-of-the-art in intermodal state-of-the-art in intermodal transportation research, technology transportation research, technology applications and through education applications and through education expand the workforce of expand the workforce of transportation professionals. transportation professionals.

Technology Center Case StudyTechnology Center Case Study Objective-Objective-serves as a focus for a course of action.serves as a focus for a course of action.

CATSS Objectives areCATSS Objectives are::

Research: Research: Basic and applied research Basic and applied research

Education:Education: An education program relating to intermodal An education program relating to intermodal transportationtransportation

Technology Transfer:Technology Transfer: An ongoing program of technology An ongoing program of technology transfer that makes transportation research results transfer that makes transportation research results available to potential usersavailable to potential users

Financial SustainabilityFinancial Sustainability: management and operating : management and operating practices leading to the sustainability of the Centerpractices leading to the sustainability of the Center


Strategies Strategies are the programs and related activities are the programs and related activities the center will implement to achieve itsthe center will implement to achieve its Objectives.Objectives.

TheThe strategies strategies that CATSS will use to achieve our that CATSS will use to achieve our objectives include the following focus areas: objectives include the following focus areas:

Advanced Intelligent Transportation & Advanced Intelligent Transportation & Communications (AITC)Communications (AITC)

Bridge Health MonitoringBridge Health Monitoring Transportation SafetyTransportation Safety Driving Simulation Driving Simulation Research in Advanced Performance Technology Research in Advanced Performance Technology

and Workforce Readiness (RAPTAW)and Workforce Readiness (RAPTAW)


II. Who are your customers and what do II. Who are your customers and what do they want? they want?

CATSS will support US DOT, State DOT, CATSS will support US DOT, State DOT, Transportation Professional Organizations Transportation Professional Organizations (TRB, etc) and local/regional intermodal (TRB, etc) and local/regional intermodal strategic goals and research priorities: strategic goals and research priorities: Safety, Secure, Efficient ,Mobility, and Safety, Secure, Efficient ,Mobility, and Workforce. Workforce.

CATSS Strategies road-mapped to customer CATSS Strategies road-mapped to customer goals/needs: Published studies, Annual goals/needs: Published studies, Annual ReportsReports


Road-map samples:Road-map samples:

Functional Area: Safety-ATISFunctional Area: Safety-ATIS

CATSS: Dr.AtyCATSS: Dr.Aty

FHWA: Wayne Berman FHWA: Wayne Berman Managing Demand Through Travel Information Serviceshttp://ops.fhwa.dot.gov/tdm/index.htm



Functional Area: WorkforceFunctional Area: Workforce

CATSS: Prof.TarrCATSS: Prof.Tarr

FDOT: Col. David Dees, Motor Carrier FDOT: Col. David Dees, Motor Carrier Compliance (CVO)Compliance (CVO)

Training for CV Safety InspectorsTraining for CV Safety Inspectors



Functional Area: ITSFunctional Area: ITS

CATSS: Dr. OloufaCATSS: Dr. Oloufa

FTA: Albert HynesFTA: Albert Hynes

Improve on board bus and rail securityImprove on board bus and rail securityhttp://www.fta.dot.gov/documents/http://www.fta.dot.gov/documents/

FTA_Strategic_Research_Plan_Final.doc FTA_Strategic_Research_Plan_Final.doc


III. Why are you going to do it?III. Why are you going to do it?

Essentially a SWOT Analysis Essentially a SWOT Analysis (Strengths, Weaknesses, (Strengths, Weaknesses, Opportunities and Threats) Opportunities and Threats)


IV. What is your competitive advantage IV. What is your competitive advantage in the market?in the market?

CATSS Competitive AdvantageCATSS Competitive Advantage

Hosted 7 major conferences in transportation and annually Hosted 7 major conferences in transportation and annually sponsor a workshop on traffic signal timings. sponsor a workshop on traffic signal timings.

75 partnership projects with industry/government 75 partnership projects with industry/government agencies.agencies.

Graduated 14 Ph.D.’s in Transportation. Graduated 14 Ph.D.’s in Transportation. Graduated 53 Masters in Transportation.Graduated 53 Masters in Transportation. Published over 67 articles in referred journals. Published over 67 articles in referred journals. 120 funded projects.120 funded projects. CATSS has one of the few university-based, multi CATSS has one of the few university-based, multi

functional, multi cab, motion based ground transportation functional, multi cab, motion based ground transportation simulator in the country. simulator in the country.

Interdisciplinary transportation projectsInterdisciplinary transportation projects


V. Who Are the competitorsV. Who Are the competitors? ? Professional Transportation Professional Transportation

Associations.Associations. Other for profit and non profit Other for profit and non profit

transportation agencies.transportation agencies.


VI. How will you achieve the vision VI. How will you achieve the vision of the enterprise? of the enterprise?

Organizational Organizational

Physical Physical

Partnerships-Contract/GrantPartnerships-Contract/Grant

Executive Director

Program Director

Advanced Intelligent Transportation

Technologies & Communications

Program Director

Bridge Health Monitoring

Director

Program Director

Research in Advance Performance Technology

and Workforce Readiness (RAPTAW)

Administrative AssistantOffice Manager

Accounting

Program Director

Simulation Laboratory

Program Director

Transportation Safety and

Operations

Administrative Assistant UTC Reporting

CATSS Organizational Chart


Resources cont’d-Resources cont’d- Programs-ExpertsPrograms-ExpertsPhysical Resources:Physical Resources: Labs, Simulators, Technology Infrastructure, Labs, Simulators, Technology Infrastructure,

region recognized as a center for simulation region recognized as a center for simulation applications in the entertainment, medical, applications in the entertainment, medical, space, and defense sectors and compliments space, and defense sectors and compliments CATSS activities in transportation.CATSS activities in transportation.

Partnering with the Institute for Simulation Partnering with the Institute for Simulation and Training and Training

Creating A Strong Advisory Creating A Strong Advisory Board/PartnershipsBoard/Partnerships

CATSS Facility High Bay Area

Three Stories High Hexagonal room Ten - Ton Crane Storage Space for

Dismounted Cabs

Center for Advanced Transportation Center for Advanced Transportation Systems Simulation (CATSS)Systems Simulation (CATSS)

Project-Financial PartnershipsProject-Financial Partnerships

American Trucking Association /FTA

University of Massachusetts

Georgia Institute of Technology

MetroPlan Orlando Florida National Guard FHWA City of

Kissimmee/Osceola County

Embry Riddle Aeronautical Univ.

City of Winter Park Seminole County Florida Highway Patrol Volusia County South Carolina State Univ. AT&T Port of Jacksonville Greater Orlando Aviation

Authority (OIA) FMCSA Cardinal Industries


VII. How are we going to sustain VII. How are we going to sustain the enterprise? Financial Business the enterprise? Financial Business ModelModel

How much revenue do you need to How much revenue do you need to operate the center? Direct Costs-operate the center? Direct Costs-Indirect CostsIndirect Costs

How do you generate revenue? Grants, How do you generate revenue? Grants, Contracts, Subsidies, Gifts, Contracts, Subsidies, Gifts, Conferences?Conferences?

How do you allocate expenses?How do you allocate expenses?


Project Scenario:

Define Problem, Customer Requirements and Funding- Direct and Indirect

Identify Expertise Project Management Approach Test and Validate Design Deploy and Field Test Design Project completion and Acceptance


Name of Project: Name of Project: Portable visibility Portable visibility warning system for the safety and warning system for the safety and efficiency of highwaysefficiency of highways

Senior Investigator:Senior Investigator:Dr. Dr. Mohamed Abdel-Aty Amount:$250,000Amount:$250,000Scope: Develop and test a portable Scope: Develop and test a portable

visibility warming system for highway visibility warming system for highway speed controlspeed control

Funding Agency: FDOT/CATSSFunding Agency: FDOT/CATSS

BaseS1 S2 S3

Traffic Control Center

SPEEDLIMIT

30

Visibility range reporting algorithm to base

Speed limit reporting algorithm

to DMS/VSL

Base Algorithm

Station Algorithm

System Components


Name of Project: Remotely Operated Name of Project: Remotely Operated Compliance StationCompliance Station

Senior Investigator: Dr. Amr OloufaSenior Investigator: Dr. Amr Oloufa

Contract # and Amount: C07-Contract # and Amount: C07-2008;$375,0002008;$375,000

Scope: 12month contract to deliver a Scope: 12month contract to deliver a working prototype for port usageworking prototype for port usage

Funding Agency: FHWA/FDOT/CATSSFunding Agency: FHWA/FDOT/CATSS

Remotely Operated Compliance StationRemotely Operated Compliance Station


Name of Project: Electronic Freight Name of Project: Electronic Freight Theft Management SystemTheft Management System

Senior Investigator: Patrick Kerr, RASenior Investigator: Patrick Kerr, RA

Contract # and Amount: C04-Contract # and Amount: C04-2007;$157,0002007;$157,000

Scope: 12 month contract to deliver a Scope: 12 month contract to deliver a working prototype for internet working prototype for internet distribution of cargo theft.distribution of cargo theft.

Funding Agency: FDOTFunding Agency: FDOT

Electronic Freight Theft Management Electronic Freight Theft Management SystemSystem

Technology Center Case StudyTechnology Center Case StudyVIII. How are we going to measure performance VIII. How are we going to measure performance

toward enterprise success?toward enterprise success?

Performance Indicators developed from your objectives:Performance Indicators developed from your objectives: FinancialFinancial- # of Contracts; # of Proposals; Overhead - # of Contracts; # of Proposals; Overhead

Accumulation; Number of Prospects turned into Accumulation; Number of Prospects turned into Clients; Forecasting Productivity,Clients; Forecasting Productivity,

EducationEducation- # of Training Session - # of Training Session Attempted/Completed; Number of Papers Presented Attempted/Completed; Number of Papers Presented at Professional Conferences, at Professional Conferences,

ResearchResearch-Variety of Clients, Strength of Vertical -Variety of Clients, Strength of Vertical Markets; # of Partnerships Established, # of Markets; # of Partnerships Established, # of Faculty/SME EngagedFaculty/SME Engaged

TechTransferTechTransfer- # of Products from Research adopted - # of Products from Research adopted to practice, developed/marketed/licensed, # of to practice, developed/marketed/licensed, # of partnerspartners

Technology Center Case StudyTechnology Center Case StudyIX. How are we going to communicate your benefits, IX. How are we going to communicate your benefits,

advantages, features and success? Marketing 101advantages, features and success? Marketing 101

70 papers at 70 papers at conferences, workshops or seminarsconferences, workshops or seminars. . CATSS sponsored conferencesCATSS sponsored conferences Three (3) CATSS technologies that have been given wide exposure through Three (3) CATSS technologies that have been given wide exposure through

technology demonstrationtechnology demonstration : : Electronic Freight Theft Management System Electronic Freight Theft Management System Virtual Weigh in Motion System for heavy truck dimensioningVirtual Weigh in Motion System for heavy truck dimensioning Safety Officer Inspection Program for heavy truck complianceSafety Officer Inspection Program for heavy truck compliance

Specialized engineering continuing educationSpecialized engineering continuing education Affiliations with Affiliations with professional engineering groupsprofessional engineering groups: Florida Engineering : Florida Engineering

Society and ITS Florida .Society and ITS Florida . CATSS WebsiteCATSS Website will continue to serve as a vital media of disseminating will continue to serve as a vital media of disseminating

information about our accomplishments to the profession. With over a information about our accomplishments to the profession. With over a 148,000 site requests, we are committed to updating, upgrading, and 148,000 site requests, we are committed to updating, upgrading, and expanding our website capability. expanding our website capability.

CATSS annual reportCATSS annual report is distributed to some 5000 transportation is distributed to some 5000 transportation professionals throughout the local area, state and region.professionals throughout the local area, state and region.

Electronic Newsletter/Special ReportsElectronic Newsletter/Special Reports

CATSS Web Site:http://www.catss.ucf.edu


X. What is your Exit or Transition X. What is your Exit or Transition Strategy?Strategy?

Performance MeasuresPerformance Measures Changing Needs and RequirementsChanging Needs and Requirements PartnershipsPartnerships Program VisibilityProgram Visibility Strategy Realignment/DiversificationStrategy Realignment/Diversification


Thank You for Your Time Thank You for Your Time

DiscussionDiscussion

Establishment and Management of a Technology Center Establishment and Management of a Technology...

Documents

Transcript of Establishment and Management of a Technology Center Establishment and Management of a Technology...