ESTABLISHING KNOWLEDGE MANAGEMENT€¦ · Ipsos Ipsos Connect THE ATTENTION DEFICIT: A GUIDE TO...
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ESTABLISHING KNOWLEDGE MANAGEMENT Simon Atkinson
Transcript of ESTABLISHING KNOWLEDGE MANAGEMENT€¦ · Ipsos Ipsos Connect THE ATTENTION DEFICIT: A GUIDE TO...
ESTABLISHINGKNOWLEDGE
MANAGEMENT
Simon Atkinson
The world of market research
The world’s most
valuable resource is no
longer oil…
IT’S DATA
“There is no such thing as a silent expert.”
Define, Organise, Share What Ipsos Knows…
#1 Actually, Sharepointwas OK
#2: No two KM set-ups are the same
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#3 We needed specialist expertise
#4 “EmblematicProducts” reallyhelped us
#5CommunicateCommunicateCommunicate
#5What we have built is still rather delicate
