Essentials for Developing a Comprehensive Internet Marketing Plan, Step 1

Presentation By: Gene BonannoAugust 4, 2016

Visit us online at www.TBGDM.com or call us at 866-714-7208

Essentials for Developing a Comprehensive Internet Marketing

Plan

• www.TBGDM.com – The Bonanno Group Digital Marketing

• www.linkedin.com/in/genebonanno - Gene’s LinkedIn Profile

More on TBG:

• Braun Industries – www.BraunAmbulances.com• Medix Specialty Vehicles – www.MedixAmbulance.com• Osage Industries – www.OsageAmbulances.com• Emergency Equipment Professionals – www.EmergencyEquipment.us• Bull Dog Fire – www.BullDogFireApparatus.com• North Central Ambulance – www.NCEmergencyVehicles.com• Ten 8 Fire Equipment - www.Ten8Fire.com• Nassau Fire Apparatus – www.NassauFire.com• Penn Care – www.PennCare.net• Keystone Emergency Vehicles – www.Keystone-Emergency.com• Specialty Hearse – www.SpecialtyHearse.com• Portable Restroom Trailers – www.PortableRestroomTrailers.com• AmbuNet (Ambulance Network) – www.AmbuNet.com• VCI Emergency Vehicle Specialists - www.VCIAmbulances.com

Sample Clients

The Perils of The Web

https://www.youtube.com/watch?v=1vKRXoKN0vk

Reference timeline from 8 to 12 minutes

5 Steps To Digital Marketing Success1. Lay Out a Strategic Comprehensive Internet

Marketing Plan2. Employ a Responsive Website as your Central

Online Presence 3. Attract Targeted Traffic 4. Dictate Clear Branding Policies & Protect Your

Investment5. Survey, Analyze, and Adjust Often

• Define your business goals, so we can identify how to leverage the internet to achieve them.

• Recognize your target markets/buyer personas.• Analyze where you are as a business and what

you’re up against.• Conduct a competitive analysis.• Complete a keyword opportunity analysis.• Establish a baseline.

Lay Out a Strategic Comprehensive Internet Marketing Plan

• Blog• Trackable phone number(s)• Keyword rich landing pages• CTAs (calls to action)• Social sharing• Contact forms• Newsletter signup• Live Chat (especially for eCommerce)• Landing pages

Employ a Responsive Website as your Central Online Presence

• Paid search marketing• Ongoing organic search optimization• Local business listing• Segmented email marketing• Inbound marketing• Integrating offline marketing with online

marketing (ex: making the most of a tradeshow)

• Distributor marketing initiatives

Attract Targeted Traffic

• Social monitoring• Creating a website and social media style guide• Developing an employee and reseller/dealer social

media policy• Maintaining site plugins and identifying other security

threats• Conducting an ongoing periodic competitive analysis• Securing additional domains and social properties as

needed• Removing obsolete information

Dictate Clear Branding Policies & Protect Your Investment

• Analytics for Google, call tracking, document management, and email marketing

• Customer survey results and online reviews

• Business intelligence software (ex: VisitorTrack)

Survey, Analyze, and Adjust