Essential Twitter Tutorial Lindsay Ball July 22, 2009 IABC/San Diego Professional Development...

Essential Twitter Tutorial

Lindsay BallJuly 22, 2009

IABC/San DiegoProfessional Development Webinar

Essential Twitter TutorialLindsay Ball

July 2009Professional Development Webinar

Many thanks!

Cisco

Brad Whitworth



Agenda1)Account set-up (10 minutes)

2)Site features and navigation (15 minutes)

3)Common terms and etiquette (5 minutes)

4)Advice and best practices (5 minutes)

5)Tools, references & fun stuff (5 minutes)

6)Q&A



TermsHashtag (#)

#FollowFriday, #iabc, #sdtweetup

Meme vs. events vs. news

Re-tweet (RT)

“RT @lindsayball Attended a great IABC event today! I liked it too!”

“I completely agree! RT @lindsayball This article is awesome! www.article.com”

Direct Message (DM)

“@lindsayball DM me with the details.”



EtiquetteDon’t spam (or get broken record syndrome)

Thank people who reply or mention you

Respond to those who DM

RT, respond, promote others and don’t make it all about you

Follow back…most of the time

Don’t have a conversation in public

Don’t post private info: yours or your company’s



Best PracticesWho are you? (Be genuine.)

Quality over quantity

Participate regularly

Share links (using tinyurl.com, bit.ly, post.ly, etc.)

If you want someone to RT you, shorten your post

Follow/Unfollow—it’s not personal



ResourcesTools

Manage multiple accounts or one big account: tweetdeck.com

Sharing photos: twitpic.com

Topic monitoring: twitgrid.com

Twittering through Outlook: outtwit.com

Advanced searching: twellow.com



ResourcesGetting Started

IABC Member Exchange: IABC on Twitter

Mashable.com: Twitter Guidebook

TEDChris.posterous.com: 9 Tips for New Twitter Users

SmallBizTrends.com: 8 Ways To Find Relevant Followers On Twitter

Getting Better

Twitip.com: Defining Twitter Goals: A Tip for Successful Use of Twitter

Pelfusion.com: 30 Twitter Tools For Managing Followers



ResourcesHow to Attract and Influence People on Twitterhttp://prevential.com/twitter-tips/

4 Ways Companies Use Twitter for Businesshttp://tinyurl.com/d5hx2h

Getting Started on Twitter: A 5-Step Guide for Professional Communicatorshttp://ioncorporation.com/blog/?p=884

50 Ideas for Using Twitter for Businesshttp://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/

47 Twitter Power Users' Secrets to Getting Many Followershttp://jobmob.co.il/blog/get-many-twitter-followers-power-user-secrets/

21 Tips to Earn Links and Tweets to Your Blog Posthttp://www.seomoz.org/blog/21-tips-to-earn-links-and-tweets-to-your-blog-post

Looking for Mr. GoodTweet: How to Pick Up Followers on Twitterhttp://blog.guykawasaki.com/2008/11/looking-for-m-1.html



CelebritiesAshton Kutcher: @aplusk

Demi Moore: @mrskutcher

Oprah: @oprah

Lance Armstrong: @lancearmstrong

Shaquille O’Neal: @THE_REAL_SHAQ

MC Hammer: @MCHammer

Arnold Schwarzenegger: @schwarzenegger

Britney Spears: @britneyspears

Fun Stuff (Check out wefollow.com)

Communicators & OthersIABC: @iabc

Guy Kawasaki: @guykawasaki

Robert Scoble: @scobleizer

Pete Cashmore: @mashable

CNN: @cnnbrk

Jeremiah Owyang: @jowyang

Dan Schwabel: @danschwabel

Sarah Evans: @prsarahevans



And me!@lindsayball

Thank you!

Essential Twitter Tutorial Lindsay Ball July 22, 2009 IABC/San Diego Professional Development...

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