IABC- Nov. 18th 2014 presentation
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Transcript of IABC- Nov. 18th 2014 presentation
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Pass the Drumstick and your Resume: Your Next Career Steps
Lynn Hazan November 18th, 2014
© 2014 Lynn Hazan & Associates
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Con
tent
s Job Search Strategies
Holiday Networking
How to work with Recruiters
Personal Branding
Current Market & Job Trends
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Current Market & Job Trends
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BIG NEWS!!
US economy added 214,000 jobs in October, 2014
Unemployment rate falls to 5.8%
Unemployed persons have declined by 1.2 million
Source from: http://www.bls.gov/news.release/empsit.nr0.htm
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The “New Normal” -‐ Job Market
V -‐ VolaKle U -‐ Uncertain C -‐ Complex A -‐ Ambiguous
Derived from military vocabulary in the 1990’s
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There is no easy bu@on
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AnBdote to “New Normal”
V -‐ Vision U -‐ Understanding C -‐ Clarity A -‐ Agility
A new way of thinking!
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• Big Data • Dynamic Pricing • S.T.E.M.
• Social Media • Tech/Mobile • Freelance Work
Overview of Industry Trends
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Pa@erns of Behavior
• Candidates & Companies behave in certain manner • Recognize paXerns, make them work for you • Create compeBBve advantage
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The Three Vs of Big Data • Volume
– Size/amount generated
• Variety – Range of formats
• Velocity – Rate at which data is produced
What’s the story behind the numbers?
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Dynamic Pricing
• Market trends -‐ stay relevant
• Companies compete on fair playing field, adjust prices -‐ online and in-‐store – Uber, Best Buy
From: hXp://www.zdnet.com/the-‐future-‐of-‐retail-‐is-‐dynamic-‐pricing-‐so-‐why-‐cant-‐we-‐get-‐it-‐right-‐7000021444/
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Science, Technology, Engineering, MathemaBcs (S.T.E.M.)
• Increased investment in science and math careers = more middle class jobs – 50% of STEM jobs are available to people without a four year degree
• Growth rate = 3x faster than non-‐STEM jobs (17% growth in 2014)
From hXp://www.usatoday.com/story/opinion/2014/01/10/engineering-‐mathemaKcs-‐stem-‐gillibrand-‐kennedy-‐column/4361837/
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CommunicaBon Leadership What’s your expertise on the continuum of content creation? • Blog posts • Guest blog posts • E-books • Email newsletters • PowerPoint presentations • Podcasts • Standard videos • Micro-videos • Social media posts • Live presentations • Webinars • White papers
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AnalyBcs
• Integral to ALL jobs • Tools make it easier to decipher data
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• Coming – 3D prinKng Car – Mobile Payment (Apple Pay,
Google Wallet) – Personal Cloud – Mobile Fitness Device( Samsung
Gear, Google Fit, Lenovo wristband fitness tracker)
• Going – Plasma TVs (Panasonic to
disconKnue) – MP3 players (driven out
by smartphones and tablets)
– Hard disk drives
Tech/Mobile
From hXp://www.foxnews.com/tech/2014/01/11/2014-‐what-‐coming-‐and-‐what-‐going/
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• TransportaKon – ZipCars, Divvy Bikes
• “Smart” Homes – Google’s buyout of Nest
Ever-‐changing Technology
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Talent Wanted:
• InternaKonal markeKng and communicaKons • Foreign language skills • Cross funcKonal team = Social + Digital + Tech
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IntegraBon of tradiBonal PR and Media
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• Contract-‐to-‐hire posiKons -‐ wait and see aktude • Recent college grads get foot in door • “By 2020, >40% (of the workforce) will be freelancers or contractors” (Crain’s, 2014)
Freelance Work
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GeneraBon Z -‐ Their Impact on the Job Market
• Born 1990 -‐ 2010 • Consume media online
more than offline • Social network oriented • Shin in the way products
will be marketed • “AuthenKc experience” From MarkeKng News, December 2013
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Welcome to New Era @ Work
• MulK-‐generaKonal (must work together in real Kme and virtual)
• Technology enhanced • Reverse mentoring
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Do you talk the talk and walk the walk? What’s your Bghtrope in life?
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Successful Boomers create demand for talent and start their
own businesses
Reinvent Yourself Professionally
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• Lifelong learning! • Best candidates reinvent themselves
• New tools. Eg: SEM, Adobe CreaKve Suite
The Importance of ConBnuing EducaBon
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How to work with recruiters
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• 29th year as recruiter; 14th as LH&A
• Ranked 12/6000 by Employment Crossing
• VP of DePaul University – MarkeKng Advisory Council
• Top 4% content on Slideshare
What’s Happening at LH&A
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• RelaKonship management – Manage long-‐term relaKonships
• PROacKve sourcing • See trends ahead of curve – Sneak previews of emerging growth
• Seek out candidates 1 on 1 vs. “post and pray”
Change in the Role of the Recruiter
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Benefits from working with LH & A
➢ Know industry salary ranges and total packages ➢ Have inside knowledge of our clients ➢ NegoKate for the best offer ➢ Have 29 years of experience to leverage on your behalf
WE:
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Current Needs -‐ LH&A
• Director of MarkeKng -‐ Entrepreneurial services co.-‐ Chicago
• Global Portolio Manager – Product/Brand -‐ CharloXe, NC
• Sr Manager of Public Affairs – Contractor-‐ PharmaceuKcal -‐ Chicago
• Director of Digital and Print – Global Non-‐profit – Chicago Area
• Digital Designer • Account ExecuKve • Media Planner
B2B Agency – Chicago Area
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Recently Filled -‐ LH&A
• Director of Biz Dev -‐ Entrepreneurial services co.-‐ Chicago • Account Manager – Sales-‐ Chicago
• Media RelaKons Manager – Non-‐profit Charity-‐ Downtown
Chicago
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Navigate Your Career Framework Know
Yourself
Excel In your Role
Explore OpBons
Aspire To OpportuniBes
Develop and Progress
My Career
From Cisco Systems Inc.
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What Candidates Seek in Employers
• Stability • Engagement • Learn • Tech • Community • Feel appreciated • Let them teach • Opportunity to use social media
What are YOU seeking in an employer?
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Personal Branding
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What Do You Do Really Well?
I’m a Subject Master Expert in…
What makes you unique?
What makes you special?
What are your strengths?
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The Hemmingway Challenge
Write a story in SIX words
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For sale, baby shoes never worn.
What’s your story?
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Content Director Brand Journalist Community Manager MarkeKng AutomaKon Manager Data Analyst MarkeKng Technologist Campaign Manager Event Manager Graphic Designer
Emerging Jobs in Mkt & Comm
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For more informaKon on each posiKon check out slideshare presentaKon.
hXp://www.slideshare.net/Uberflip/modern-‐markeKng-‐team-‐new-‐roles
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LinkedIn New Features & Techniques 1. LinkedIn Publishing hXp:// specialediKon.linkedin.com/publishing/
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2. AcKviKes
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3. Nurture Network with LinkedIn Contacts
http:// contacts.linkedin.com
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Holiday Networking
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Tips to Maximize Job Search on Holidays
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• Meet people and build relaKonships • Maximize face Kme
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• Create content on Slideshare
• Update LinkedIn profile
• Update your recruiter on your status
• Raise profile on social media
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YOU Arts/Culture
Listservs
Spor
ts a
nd C
lubs
C
omm
unity
O
rgan
izat
ions
Spheres of Influence -‐-‐ Individual Contacts
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Top 4% of SlideShare!
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Join Lynn’s ejobs:
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TwiXer: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArKcles: Lynn Hazan 79 W Monroe, Ste 1308 Chicago, IL 60603 [email protected] www.lhazan.com
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