Essential steps in SEO
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Transcript of Essential steps in SEO
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Essential steps in SEO
Roxana StinguSenior SEO Specialist
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93% of online experiences start with a search
Why should you do SEO?
Why aren’t you already doing SEO?
88% - Google’s current share of the UK search engine market
75% of users never go to page 2 of the search results
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SEO is like going to the
GYM
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What are search engines looking for?
Content Authority Performance UX
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#1RESEARCH
The DOs and DONTs of Keywords
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DON‘Ts
• clean suede boots• stretch boots• waterproof new boots• how to dry boots• gravity boots
Without enough traffic
That don’t convert
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DOs
Have a high search volume
Have low competition
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Google AdWordsKeyword Planner Tool
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Übersuggest Keyword Suggestion Tool
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#2CRAFT
Content is not just about keywords
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Write for your visitors first, and then for search engines
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ContentLength
Freshness
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Ensure pages on your site are optimised for the right keywords
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URL
PAGE
TITLE
PAGE
HEADING
H1-H2
META
DESCRIPTION
IMAGE ALT
ATTRIBUTES
INTERNAL LINKS
BODY
CONTENT
WELCOME TO MY PROFILE PAGE
My name is Rezaul Karim and I am a Graphic Design Artist.
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www.example.co.uk/bar-stools
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When writing your page’s title, make sure:Different one for each page
Includes your keyword
Between 42 and 60 characters
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When writing your meta description, make sure:Different one for each page
Includes your keywords
Between 100 and 150 characters
Includes a call to action
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When writing your headings, make sure:Always have an h1, but never more than one.
Add relevant keywords to your heading tags
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ALT tags
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InterlinkingWhy is it important?
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Interlinking mistakes
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#3GAIN AUTHORITY
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External links
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Purposeful content
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Promoting your content
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Building relationships
LINKBAIT
BLOG GUEST POSTING
DIGITAL PR
TRADE ASSOCIAITIONS
MEET-UPS
COMPETITOR ANALYSIS
PROFILE PAGES
NETWORKING
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RESOURCESWebsite Metricshttps://www.123-reg.co.uk/blog/search-engines/beginner-guide-to-google-analytics/https://www.123-reg.co.uk/blog/seo-2/beginner-s-guide-to-webmaster-tools/
Keyword optimisationhttps://www.123-reg.co.uk/blog/seo-2/a-beginners-guide-to-keyword-research/https://www.123-reg.co.uk/blog/seo-2/how-to-optimise-a-landing-page-for-search-engines/https://www.123-reg.co.uk/blog/seo-2/how-to-optimise-your-wordpress-blog-posts/ Backlinkshttps://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/https://www.123-reg.co.uk/blog/domains/increase-domain-authority/ Social Mediahttps://www.123-reg.co.uk/blog/social-media/6-ways-to-be-a-social-media-star-in-2015/
More SEO Toolshttps://www.123-reg.co.uk/blog/seo-2/beginners-guide-to-seo-tools/
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Any questions?Thank you
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