Essential SEO Analytics #SMX West 2013

Copyright Search Influence, LLC © 2013

@w2scott Presented to SMX WestSearch Influence helps customers successfully market online.

You’ll See It When You Believe It

Essential SEO Analytics



CUSTOMERSThe reason we’re all here.



If I Can’t See It, It Doesn’t Exist



http://www.flickr.com/photos/darrenhester/http://www.searchinfluence.com/2010/11/have-you-measured-it/

http://www.searchinfluence.com/2010/11/have-you-measured-it/



REPORTINGAnd then we screw it all up.



LEADSShow me the money.



WEB FORMS



Web Forms – Input

Clear call to action Hidden fields trap:

Referrer data URL String for social



Web Forms – Output



CALLSThe Holy Grail for Local Business



Calls - Output



GETTING THE CREDITGoogle just made it a lot easier



DANGERCall tracking and local SEO go together like Peanut Butter and Poo



Call Tracking in Local SEO• Business Owners: Are You Sabotaging

Your Own Local Listings?• For Local SEO, Lack Of Call

Tracking Solution Spawns Cloaking• Be Wary Of Call Tracking Numbers In

Local Search• Google Details Information Sources fo

r the Business Listing “Cluster”

• Time to Reexamine hCard to Solve the Call Tracking Issue in Local

http://searchengineland.com/business-owners-are-you-sabotaging-your-own-local-listings-29333

http://searchengineland.com/business-owners-are-you-sabotaging-your-own-local-listings-29333

http://searchengineland.com/for-local-seo-lack-of-call-tracking-solution-spawns-cloaking-70198





http://searchengineland.com/be-wary-of-call-tracking-numbers-in-local-search-26895

http://searchengineland.com/be-wary-of-call-tracking-numbers-in-local-search-26895

http://blumenthals.com/blog/2009/06/10/google-details-information-sources-for-the-business-listing-cluster/



http://blumenthals.com/blog/2010/10/22/an-industry-proposal-to-solve-the-call-tracking-dilemna-in-local/






Can It Ever Work?

Using Javascript for phone and image replacement can work.Microsites aren’t good enough. Robots.txt isn’t going to keep that number from indexing.Pushing bad numbers into Local Search Ecosystem is EVIL. Don’t do it.



SEARCH INFLUENCEScalable Solutions Powered by Experts



About Search Influence

• Helping customers successfully market online since 2006• We work with thousands of clients, directly and as a white-label

provider to major national media companies.• Scalable Solutions Powered by Experts

• Search Influence:• 50+ full-time employees• 70+ contract writers• 12 AdWords Certified Staff

• Reputation:• 2011 Inc. 500 honoree• Recognized leader in search and social for local business• Over a decade in online media

AsdfasdfConfidential, Property of Search Influence, LLC © 2013



As Seen In:



SI on The Updates

Google “Farmer” Update: Big Panda Makes Mountains and Molehills

Google's Comin', Yo! Penguin Update Resources You Can Use

SEO is Dead! Long Live SEO!

Be Semantic: How to Install Microdata

http://www.searchinfluence.com/2011/03/google-farmer-update/




http://www.searchinfluence.com/2012/05/google-penguin-update-articles/



http://www.searchinfluence.com/2012/10/seo-is-dead-long-live-seo/

http://www.searchinfluence.com/2012/10/seo-is-dead-long-live-seo/

http://www.searchinfluence.com/2012/02/how-to-install-microdata/





Thank you!

Will Scott– searchinfluence.com/blog– [email protected]– twitter.com/w2scott

mailto:[email protected]

Essential SEO Analytics #SMX West 2013

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