Esn as a brand
52
-
Upload
salih-odabasi -
Category
Education
-
view
81 -
download
1
Transcript of Esn as a brand
Erasmus Student Network
Salih ODABASI
AgendaWhat is ESN?• Aims / Principles• Cooperations• Vision / Mission /
Values• Corporate Identity
Brand Personality• Pallomeri?
Brand Equity• Section Benefits
• Recognition / BrandBrand Positioning• Who are we for?
Brand SWOT AnalysisBrand Awareness• International Projects
What is ESN?Strategic Brand Management| Summer 2011
What is ESN?
16th October 1989
374 Higher Education Institutions from 35
countries
ESN is working in Higher Education (HE)• offering services to 150.000 students
• mainly on a volunteer basis
• with an average annual growth rate of 12,3% since 1990
Internationalization at homeBIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
14
Aims / Principles
works in the interest of international students.
works to improve the social and practical
integration of international students.
represents the needs and rights of international
students on the local, national and international level.
provides relevant information about mobility
programmes.
15BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Aims / Principles
motivates students to study abroad.
works with the reintegration of homecoming students.
contributes to the improvement and accessibility of
student mobility.
cares about its members.
values volunteering and active citizenship.
16BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Vision
Enrichment of society through international students
Mission
ESN is the key volunteer student organization in
international higher education in Europe. We
provide opportunities for cultural understanding
and self-development under the principle of
SHS - Students Helping Students.
BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Values
unity in diversity, diversity in the unity
students helping students
fun in friendship and respect
international dimension of the life
love for Europe as an area of peace and
cultural exchange
openness with tolerance
cooperation in the integrationBIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Corporate Identity
We are ESNrs as well.ESN SongLogo, templatesESN CardESN Satellite (website)Standard Email Addresses & Signatures
21BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Brand PersonalityStrategic Brand Management| Summer 2011
“Pallomeri Spirit”??
A finnish word• Paneuropean• Association• Leading• Local• Organization• Making• Erasmus• Richer• Inside
23BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Brand EquityStrategic Brand Management| Summer 2011
Section BenefitsESNCard = membership plus discounts
Who can get the ESN Card?• You have been an international student.• You are currently on exchange• You are an active member of an ESN section
Back side of the ESN Card: your sponsorship opportunity!
25BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Section BenefitsRecognition/brand
Knowledge exchange• Knowledge Management
Evaluation/survey• how to improve the services
Network contacts• 200 places in Europe and beyond!
International sponsorships• collect resources for funding
26BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Section BenefitsRecognition/brand
ESN trainings• Eduk8• Orientation Programs
ESN international events• Partner Sections Meetings• Regional and National Platforms• Cultural Medley• Council of National Representatives• Annual General Meetings
27BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Section BenefitsRecognition/brand
Partnership between sections• strengthen friendship relationships
Corporate Design Package• The modern logo, templates and website
PR Material• express being proud of ESN
Internships opportunities• in multinational companies
Alumni network
28BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Brand PositioningStrategic Brand Management| Summer 2011
Who are we for?
Homecoming students• Reintegration process
Exchange Students• Cultural & social events• Mentor systems• Provide maintenance of exchange
traffic
30BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Brand SWOTStrategic Brand Management| Summer 2011
Strengths
The biggest student
union in EU
Strong Friendship
Relationships
Developed Network
Spirit
Opportunities
To cover all European countriesReach more exchange studentsThe creation of a more mobile and flexible education environment
BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Threats
Legal restrictionsFake and illegal Erasmus organizations• More & Better PR
BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Weaknesses
Keeping clean slate of exchanges• Responsible Party• SocialErasmus
Limited budget• National & International Membership
Fees• Sponsorships
BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
Brand AwarenessStrategic Brand Management| Summer 2011
International Projects
PRIMEESNSurveySocialErasmusEduK8Section in the SpotlightNational Events
42
EU ProjectsResponsible PartyESN goes greenExchangeAbilityEYV2011
BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
PRIMEProblems of Recognition In Making Erasmus
BIM 419| Salih Odabaşı, Bilkent – Summer 2011 [email protected]
TIME FOR QUESTIONSStrategic Brand Management| Summer 2011
THANK YOU FOR
ATTENTION
