eShop Architecture - 5-step process to develop a proper ecommerce presence
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eCommerce Architectureor how to create a proper e-presence
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Information Architecture
the art and science of organizing and labeling data
in·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˌtek-chər
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From too simple…
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… to very sophisticated
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Is it Important?
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Duplicate content gets low authority score. Too much duplicate might get you penalized
Search Engines like ‘flatter’ architecture. Help them to easily crawl and index your content
Organize Content. Make it easy for users to find everything fast and accurately.
Build it right from the beginning. Otherwise it will cost you high in the future
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85%15%
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Traffic
Ad Cost
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Usability
the ability to be used easily or conveniently
usa·bili·ty / yü-zə-ˈbi-lə-tē
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#EPIC FAIL!
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Just one Law : Don’t make users think too much.
If it is very complex… they will leave
If they get lost… they will leave
If it is hard to read… they will leave
If they don’t know how to proceed… they will leave
If they have too many to do… they will leave
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OptimalUser Experience
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+50%
eConsultancy
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+31%
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+22%
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Is it just colours and shapes?
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RESPONSIVE DESIGN
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Open Source or not?
Web Services and APIs
Speed
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…3 more slides…(less than a minute!)
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Zappos Core Value #1
Deliver…. wow!!!
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Loyalty
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