ESCP Europe Master Class: Key Attributes of the Hotel Industry
60
Hotel Industry | Key Attributes THE INNOVA ROOM Francisco J. Gutiérrez de Arrechea Mónica Muñoz García
-
Upload
the-innova-room -
Category
Business
-
view
204 -
download
4
Transcript of ESCP Europe Master Class: Key Attributes of the Hotel Industry
Hotel Industry | Key Attributes
THE INNOVA ROOM
Francisco J. Gutiérrez de Arrechea
Mónica Muñoz García
Outside Outside
Market
Inside Infraestructure
Market Demand
Segment
Client
SIZE
SEGMENTS
TREND
MASIVE
EXCLUSIVE
WHO?
LEISURE
NETWORKING
MY CLIENT
RECAP?
MARKET
SIZE (ALWAYS MATTERS?)
(LET’S STUDY IT´S) COMPOSITION
TREND (GOING UP, DOWN OR EQUAL?)
MASSIVE (VOLUME)
EXCLUSIVE (MARGIN)
WHO (WILL PAY THE BILL)?
WHY?
(HIS|HER MAYESTY) THE CLIENT
INFRAESTRUCTURE
L+U+A
LOCATION
FIT
DISTRIBUTION
FLEXIBILITY
SUSTENIBILITY
LOCATION
HIDDEN PARADISE
DESTINATION
WORLD CAPITAL
ANY PREFERENCE?
FIT
2560 KEYS
112 KEYS
Hotel?
1 KEY?
LARGE, MEDIUM OR
SMALL?
Some metrics
Sqm/key (min) 24
Total sqm Sqm/key x 2 x Keys
CAPEX/key ADR x 1000
DISTRIBUTION
ROOMS
HIGH VOLUME
HIGH MARGIN
M&E
HIGH VOLUME
LOW MARGIN
F&B
LOW VOLUME
LOW (no) MARGIN
WELLNESS
NO VOLUME
LOW MARGIN
RECEPTION
NO VOLUME
NO MARGIN
BOH
NO VOLUME
NEGATIVE MARGIN
LET’S IMAGINE AN ‘ONLY
PROFITABLE AREAS’ HOTEL
ROOMS
HIGH VOLUME
HIGH MARGIN
MEETINGS & EVENTS
F&B
WELLNESS
TECHNICAL ROOM
RAW MATERIAL STORAGE
FLEXIBILITY
FLEXIBILITY
(PEOPLE)
FLEXIBILITY
(ELEMENTS)
FLEXIBILITY
(SPACE)
FLEXIBILITY
(STRUCTURE)
FLEXIBILITY
(USE)
SUSTAINABILITY
GREEN HOTEL?
GREEN HOTEL
RECAP?
INFRAESTRUCTURE
L+U+A
LOCATION (LOCATION, LOCATION)
(PRECISE) FIT
(PROFITABLE) DISTRIBUTION
(HOLISTIC) FLEXIBILITY
(ENVIRONMENTAL&ECONOMICAL)
SUSTAINABILITY
AT THE END OF
THE DAY…
RevPar rules…
RevPar Sleep with strangers
Share bathroom
Only one piece of furniture
If you are (not) lucky, you can sit beside the window
In some routes 200% of occupancy rate
ADR always above US$ 2500
…
Thank you!
Like it? Find more:
AMERICA | Buenos Aires office
+54 911 4526 4883
Francisco J. Gutiérrez de Arrechea
Co-Founder & Partner
EUROPE | Madrid office
+34 617 321967
Mónica Muñoz García
Co-Founder & Partner
www.theinnovaroom.com
theinnovaroom
@theinnovaroom
+theinnovaroom
theinnovaroom
The Innova Room
theinnovaroom
© T
HE
INN
OV
A R
OO
M, 2
01
6
Rep
rod
uct
ion
is a
uth
ori
sed
, pro
vid
ed t
he
sou
rce
is a
ckn
ow
led
ged
, sav
e w
her
e o
ther
wis
e st
ated
.
theinnovaroom
theinnovaroom
