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Paper& Digital
woensdag 14 april 2010
The future of Paper
Vincent Evertswoensdag 14 april 2010
The future of Paper
Vincent Evertswoensdag 14 april 2010
€11 B€250/pp
1 kg/pp/pdwoensdag 14 april 2010
0,25Mw€780/Ton
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Who isVincent Everts?
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Who isVincent Everts?
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Social Media
2.0
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• Mijn Tools
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• Mijn Tools
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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Make your own company TV Channel
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find, collect, publish
www.yubby.comwoensdag 14 april 2010
find, collect, publish
www.yubby.comwoensdag 14 april 2010
find, collect, publish
www.yubby.comwoensdag 14 april 2010
find, collect, publish
www.yubby.comwoensdag 14 april 2010
find, collect, publish
www.yubby.comwoensdag 14 april 2010
find, collect, publish
www.yubby.comwoensdag 14 april 2010
find, collect, publish
www.yubby.comwoensdag 14 april 2010
What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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How do we spend our time?
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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LondonCalling.mobiwoensdag 14 april 2010
LondonCalling.mobiwoensdag 14 april 2010
• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Google kom hier!
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IMPACT ON BUSINESS
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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tekst
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E-commerce worldwide
2009: 500 miljard euro
2008: 400 billion euro
+25%
bron: thuiswinkel.org
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ProductinformatieSocial toolswoensdag 14 april 2010
ProductinformatieSocial toolswoensdag 14 april 2010
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation on the social Web.
Dave Evans bit.ly/nublackwoensdag 14 april 2010
kindle
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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49
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Negroponte
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Negroponte
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Negroponte
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Negroponte
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News
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beta
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•
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
woensdag 14 april 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
woensdag 14 april 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
woensdag 14 april 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
woensdag 14 april 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
woensdag 14 april 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
woensdag 14 april 2010
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008woensdag 14 april 2010
Blogs demografie
Bron: Technorati 2008woensdag 14 april 2010
Blogs demografie
Bron: Technorati 2008woensdag 14 april 2010
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Free
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Free
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Professional
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSwoensdag 14 april 2010
RSS Readers
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RSS Readers
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Communication 2.0
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Communication 2.0
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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80
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“What are you doing in 140 characters”
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Customer service
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Customer service
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It’s now mainstream!
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It’s now mainstream!
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tweetdeck
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LondonCalling.mobi
Foursquare – location meets social
€
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LondonCalling.mobi
Foursquare – location meets social
€
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LondonCalling.mobi
Foursquare – location meets social
€
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LondonCalling.mobi
Foursquare – location meets social
€
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LondonCalling.mobi
Could Foursquare be the next twitter?
€
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LondonCalling.mobi
Could Foursquare be the next twitter?
€
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element
woensdag 14 april 2010
LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile
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LondonCalling.mobi
Social media + loyalty
€
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LondonCalling.mobi
Making money from mobile & social?
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LondonCalling.mobi
Turn mashups into money
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LondonCalling.mobiwoensdag 14 april 2010
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationwoensdag 14 april 2010
Revisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
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Get feedback
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Web 2.0 Trend:Co-Creation
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49
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Social Networking
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88
Internet goes mobile
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112
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113
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Mobile internet is where internet was 5 years ago
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94
New services:location, location, location
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94
New services:location, location, location
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Android for the rest of us
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35woensdag 14 april 2010
3515-02-07 ROOS - Regionale TV in 2010 35woensdag 14 april 2010
3515-02-07 ROOS - Regionale TV in 2010 35woensdag 14 april 2010
3515-02-07 ROOS - Regionale TV in 2010 35woensdag 14 april 2010
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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
woensdag 14 april 2010
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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Tudou.com bigger YouTube
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Tudou.com bigger YouTube
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TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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With these HD devices anyone can do it!
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Easy & everywhere
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Easy & everywhere
• Create videos with ease• Let customers create
videos about youwoensdag 14 april 2010
• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
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Produce your own TV
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Produce your own TV
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Lifestreaming
• Live streaming on mobile phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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Find, Collect, Publish
Find
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Find, Collect, Publish
Find35+ sources (more on the way)
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+35 video sources
& more to follow!woensdag 14 april 2010
+35 video sources
& more to follow!woensdag 14 april 2010
Find, Collect, Publish
Collect
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Find, Collect, Publish
Collect
Drag & dropEdit meta dataSee previews
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Player page
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Manage video
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Publish it with widgets
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Publish it with widgets
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Publish it with widgets
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Friends & profiles
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Elections 2.0
Obama Girl
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Elections 2.0
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Elections 2.0
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Elections 2.0
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Twitter +Blogging+Facebook +Video+IM
= Unified communication
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
Vincent Everts
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