Ernest J. Scalberg, Dean Fisher Graduate School of International Business April 25, 2008.
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Transcript of Ernest J. Scalberg, Dean Fisher Graduate School of International Business April 25, 2008.
Ernest J. Scalberg, Dean
Fisher Graduate School of International Business
April 25, 2008April 25, 2008
Four Graduate Schools• International Policy Studies• Language and Educational Linguistics• Translation and Interpretation• International Business
Research Centers• Center for Nonproliferation Studies• Center for East Asian Studies• Center for Globalization and Localization
Training Programs• Intensive Language Programs – Winter and Summer• China WTO Executive Training Program
• Development Project Management Institute
Monterey Institute of International StudiesMonterey Institute of International Studies
• Making adaptations to product designs, promotions,
and distribution;
• Translating/Localizing documentation, software, and
websites;
• Coping with cultural, legal and technical requirements
of foreign markets.
To be successful, exporting companies must find a
balance between standardization and adaptation,
including:
Globalization/Localization of Business ExportsGlobalization/Localization of Business Exports
Snapple in
Japan
Gerber in Africa
Kellogg’s in Latvia and India
Mack trucks in China
The need to adapt Products and ServicesThe need to adapt Products and Services
Purpose and Mission
1. Research on Globalization/Localization for foreign
markets
A. Company Surveys
B. Literature Compilation
C. National/Regional adaptation needs
D. Web Clearinghouse
E. On-Line Academic Journals: GLOBE Management
Review, GLOBE Management Practice, GLOBE
Management Proceedings
The GLOBE Center at the Monterey InstituteThe GLOBE Center at the Monterey Institute
Globalization and Localization of Business ExportsGlobalization and Localization of Business Exports
2. EducationA. New Degrees and Specializations
• Masters in Translation and Localization Management
• Specialization in Glocalization including International Project Management, Globalization/Localization Strategy, Marketing Localization, and IT Localization
B. Training Programs for Companies• MBITA Webinar (online/on demand)• Etherware Readiness to Export Assessment
Instrument• Seminars with Universities and Industry Partners• Customized Programs for Companies• National Conferences
Purpose and Mission (continued)Purpose and Mission (continued)
The GLOBE Center at the Monterey InstituteThe GLOBE Center at the Monterey Institute
3. ConsultingA. International Business Plans and other course
applications
Purpose and Mission (continued)Purpose and Mission (continued)
The GLOBE Center at the Monterey InstituteThe GLOBE Center at the Monterey Institute
• Select Sector SPDR• WebLOQ• Localize Technologies• Clorox• Locabon, Inc.• Nokia
• Driscolls, Inc.• Scan Control• OWIT (Organization of
Women in Trade)• Accent on Languages• MIIS at Sea
B.Customized Consulting
Fisher School is Recognized for ExcellenceFisher School is Recognized for Excellence
Global Top 100 school in Beyond Grey Pinstripes
AACSB Accreditation
Best Business Schools by Princeton
Review
Top 100 global MBA program by the Financial Times
Top 10 program for Entrepreneurship by Entrepreneur Magazine
Ernest J. Scalberg, Dean
Fisher School
Monterey Institute of International
Studies
(831) 647- 4140