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Confidential

Multi-Value Dynamic TransactionsMulti-Value Dynamic Transactions

Augusto CoppolaAugusto CoppolaERIS4 co-founder & CEOERIS4 co-founder & CEO

augusto.coppola@eris4.comaugusto.coppola@eris4.com

It’s all about timingIt’s all about timing

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Confidential

voice calltext messageMMSInternet accessdownloadbalance refill

pricecreditloyalty pointsdiscount codepartner sharecounters update

bill paymentIVR accessCR queryweb portal

bonus gift authorization

VoDalert message price advice PoS

localizationredemption req

sponsor price

Service Service ProviderProvider

mapcoupontariff change

price requestprovide code

Technical ProblemTechnical Problem

The Problem We SolveThe Problem We Solve

Real time customer profiling generates new profitsReal time customer profiling generates new profits

• Reduce churn riskReduce churn risk• Enable new servicesEnable new services• Enable new business modelsEnable new business models

Real Time Customer ProfilingReal Time Customer Profiling

Multi Value Dynamic TransactionsMulti Value Dynamic Transactions

• Any possible client’s actionAny possible client’s action• Any possible multiple valueAny possible multiple value• Any possible partner offeringAny possible partner offering

Real-time evaluation of:Real-time evaluation of:

??

• Postponing a meetingPostponing a meeting• Waiting in a mallWaiting in a mall• An holiday abroadAn holiday abroad

The Opportunity: ExamplesThe Opportunity: Examples

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Management TeamManagement Team

NameName RoleRole BackgroundBackground

Augusto Augusto CoppolaCoppola CEOCEO

Stefano Stefano AntonelliAntonelli CTOCTO

Michele Michele AielloAiello

Applications Applications DirectorDirector

– Teaming since 1998Teaming since 1998– More than 30 years of aggregated More than 30 years of aggregated

field experiencefield experience– Augusto co-founded Smarten Augusto co-founded Smarten

Software successfully sold for 81M$ Software successfully sold for 81M$ and and providing its investors with providing its investors with over 500% annual IRRover 500% annual IRR

– Stefano and Michele were selected Stefano and Michele were selected by Augusto as key employees since by Augusto as key employees since Smarten inceptionSmarten inception

A committed team with a strong relevant experienceA committed team with a strong relevant experience

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Competitive LandscapeCompetitive Landscape

ERIS4 technology has a significant competitive edgeERIS4 technology has a significant competitive edge

ERIS4ERIS4

HighdealHighdeal

OpenetOpenet

OrgaOrga

RateintegrationRateintegrationERIS4 beats the competition on ERIS4 beats the competition on all the six criteria to be evaluatedall the six criteria to be evaluated

real-timereal-time

any

serv

ices

any

serv

ices

easy to useeasy to usean

y pl

ace

any

plac

emulti-valuemulti-value

any

actio

nan

y ac

tion

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Market and Sales ModelMarket and Sales Model

• Market SizeMarket Size– A global market of $30BA global market of $30B

• Business ModelBusiness Model– Software licenseSoftware license

• Expected license average valueExpected license average value– from €250K to €1Mfrom €250K to €1M

• Go to marketGo to market– Partners, direct salesPartners, direct sales

A proven sales model for a big and growing marketA proven sales model for a big and growing market

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Financial RoadmapFinancial Roadmap

• Seeking €2,500,000Seeking €2,500,000 expansion capitalexpansion capital– 50% S&M50% S&M– 25% R&D25% R&D– 25% G&A, Operation25% G&A, Operation

• Two Two exit scenariosexit scenarios– Acquisition by 2012 by a larger scale corporate entityAcquisition by 2012 by a larger scale corporate entity– Possible Series B funding + secondary in 2012 and IPO by 2014Possible Series B funding + secondary in 2012 and IPO by 2014

500450

2009

2,0003,200

2010

10,000

7,550

2011

28,500

10,500

2012

Revenue

Expenses

Figures in €1,000

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Call to ActionCall to Action

• Addressing a large and rapidly growing global market Addressing a large and rapidly growing global market

• Technology is fully commercializedTechnology is fully commercialized

• Unique and innovative technology with a significant Unique and innovative technology with a significant competitive edgecompetitive edge

• Team with a strong field experienceTeam with a strong field experience

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Confidential

Interested? Contact us!Interested? Contact us!

ERIS4 s.r.l. [Ltd]ERIS4 s.r.l. [Ltd]web: http://www.eris4.comweb: http://www.eris4.com

Viale Bruno Buozzi, 19 Viale Bruno Buozzi, 19 00197 Roma (Italy)00197 Roma (Italy)

phone:phone: +39 06 4543 3540 +39 06 4543 3540fax:fax: +39 06 4543 3587 +39 06 4543 3587

Augusto CoppolaAugusto CoppolaERIS4 Chief Executive OfficerERIS4 Chief Executive Officermail:mail: augusto.coppola@eris4.com augusto.coppola@eris4.commobile: mobile: +39 335 5973 007+39 335 5973 007mobile: mobile: +1 650 283 3618+1 650 283 3618skype:skype: eris4_coppola eris4_coppola