EPRA Workshop 2013-05-03epra3-production.s3.amazonaws.com/attachments/files/1949/original/014... ·...

© 2012 Panasonic Europe Ltd. / All rights reserved

Panasonic AVC Langen Development Centre (PLDC)

Connected TV - Experience, Definition, Challenges & Opportunities -

EPRA - Cullen International Workshop

3rd May 2012, Brussels, Belgium

Dr. Rudolf Eyberg Presented by: Martin Faehnrich



file: 2012-05-03_epra_panasonic

Rudolf Eyberg, v2012-04-25 2 / 6

Connected TV - Experience

Consumer: TV is lean-back and enjoy! – Manufacturer’s challenge: • Easy and simple access to content • Fast navigation and operation





Connected TV - Definitions & Complementary Services

Smart TV

Brand Portal Connected AV

Basic Connected AV

Network TV

Media TV

Digital TV

Analog

TV





Connected TV - Challenges

Technology vs Lifetime • TV is not a PC

Similar challenges for devices without screen • Set Top Box, Stream Boxes, Game Consoles

• HDD PVR, BluRay Player/Recorder

• Mobile Devices

Content Protection • CAS, DRM, ...

• Levies

Broadcast vs. Broadband vs Mobile • Working hard to make access to various services possible

Network • Network neutrality

• Geo-blocking

• Country specific standards (e.g. DVB-T vs /T2, HbbTV v.X, local specifications, ...)

• Network specific standards (CAS, EPG, LCN, ...)

Lifetime: TVs are often “a piece of furniture” in the living rooms





Connected TV - Opportunities

Services

• Complementing services to classical broadcast

• Specialized services for small groups

• Individualized content and services

• Secured distribution, if necessary

Seamless unique consumer experience

• Multi-screen

• Interoperability

• Connectivity

Support the Digital Single Market

• Panasonic solution without technical limitations for services to be offered by 3rd parties across all EU27

Overcome the Digital Divide

• Services easily accessible to IT and Internet non-experts

• Participate the connected life without PC





Connected TV - Summary

Smart VIERA • Offers convenient, lean back and innovative services

• Gives full control to end consumers

• Still early stage: take-up supported by rich offer of content and services

Strategy • Manufacturer Brand Portals are basis & origin of Connected TV.

• Standards, MHP, HbbTV alone are not sufficient to guarantee consumer acceptance and business success.

• Network, service & content providers to seize opportunities and not block or create limitations

Policy implication • Connected TV does not raise new regulatory challenges.

• Fair and similar approach of all devices with similar features is required.

• National and technical fragmentation should be avoided.



Dr. Rudolf Eyberg

Director

Panasonic Europe Ltd.

Panasonic AVC Langen Development Centre

Monzastr. 4c, D-63225 Langen, Germany

Tel: +49 (0) 6103 766-1300 Fax: +49 (0) 6103 766-211

Cell: +49 (0) 172 262 3957 Web: www.panasonic.com

E-Mail: [email protected]

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