JUNO IT EventETC - Bodegraven

Paul Rosenfeld – Director WW Partner Development

Colin Westacott – Sales Manager EMEA

28th April 20011

What do we Do?

The Issue: Creating and maintaining high quality, consistent, compliant and compelling content ……

Ephox: We help to increase productivity, improve quality & reduce costs around content creation & ongoing content management

Ephox Corporation- Transforming the Web Production Experience

Enterprise software company founded in 1999

• Headquartered in Palo Alto with offices in UK & Australia

289% growth 2007-2010

• #70 on the list of the Inc 5,000 Award for fastest growing software companies.

Customers & Partners

• 1000’s of corporate customers worldwide

• 400+ enterprise customers

• OEM agreements and partnerships with many leading WCM vendors

– IBM, EMC, Oracle, OpenText, Vignette and more

Our Solutions

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Content Creation - Advanced content creation & editing

Content Management - Manage content, expired content, extended timescales, author management

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Critical Business Issue: Ensuring web content is compliant is time consuming.

Solution: EditLive allows authors to create EU-approved accessible content without knowing complex HTML.

Value: Remediation is costly

Chief Marketing Officer – HR Director

CMO - LIABILITY

ILLUSTRATION

CMO - LIABILITY

ILLUSTRATION

CMO - LIABILITY

ILLUSTRATION

9

Benefits -

Improved Productivity

Reduced Cost

Reduced Corporate Risk

Maintain Brand Quality & Increase Brand Loyalty

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Chief Marketing Officer

Critical Business Issues: Cost effective content creation - collaboration around web content items is cumbersome.

Solution: EditLive Enterprise has MS Word-like 'track-changes' to enable rapid collaboration within WCM for any content type.

Value: Improve Workflow – Reduce costs

___ - Cost Effective Content Gen.

ILLUSTRATION

___ - Cost Effective Content Gen.

ILLUSTRATION

___ - Cost Effective Content Gen.

ILLUSTRATION

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Benefits -

Reduced Production Costs

Rapid Content Creation

Maintain Corporate Standards & Quality

Better Business Results

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Web Content Manager, CMO

Critical Business Issues: Meet corporate standards & maintain content quality - difficult & time consuming to create complex HTML documents.

Solution: Create templates with EditLive Enterprise for authors to follow, removing the need for specialized knowledge.

Value: Improved productivity - Focus on content, not specialized skills

____ - ____

ILLUSTRATION

____ - ____

ILLUSTRATION

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Benefits -

Improved Productivity

Remove Requirement for IT Skills

Rapid Content Creation

Maintain Corporate Standards & Quality

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Chief Marketing Officer

Critical Business Issue: Brand Risk - unable to identify outdated content items.

Solution: Identify old content with WebRadar & take action immediately.

Value: Protect the brand!

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Benefits -

Protect the Brand

Reduced Business Risk

Increased ‘Stickiness’

Better Business Results

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VP Web Production

Critical Business Issue: Production deadlines

Solution: Immediately reassign multiple WCM content items with WebRadar.

Value: Save time and improve production work flow

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CHRO - LIABILITY

SUMMARY

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Benefits -

Meet Production Timescales

Consistent Quality of Content

Increased ‘Stickiness’

Better Business Results

WebRadar ROI MatrixTask Use Case Time without WebRadar Time with WebRadar Time to

update saved

reports

Overall: Regular Business Performance Reporting

Generate business reports based on author, content, work flow, and other

Hours to days based on number of content categories, number of authors and volume of information. Some tasks currently not possible to complete

Minutes based on ability to automate tasks

Seconds

Extending a Campaign or Delaying Publication

Find all items related to a publication date for extension or delay of campaign

Hours to locate and verify related items Minutes based on multi-edit functionality

Seconds

Determining Authoring Activity

Track, compile and visually display usage of site areas by percentage

Many hours to analyze each site area Minutes for full site analysis with visual display and Excel export capability

Seconds

Finding Unused/Abandoned Content

Locating unused or abandoned content to eliminate inefficiencies

Not possible Minute or less Seconds

Finding Old Content Updating/revising old content Hours to days depending on size of website

Minute or less Seconds

Schedule Monitoring Determine what is being scheduled for publication, correct publication and/or expiration date

Not possible Minute or less with dashboard indicators

Seconds

Reassign Content Items

Determine authoring and ownership permissions for reassignment

Length of time based on number of content items if known

Minutes Seconds

Based on discussions with IBM Lotus WCM customers in financial (HSBC)*, healthcare (Horizon BCBS)* and commercial (Red Bull)*. *Representative companies

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Director of IT, IT Manager

Critical Business Issue: Static IT Budgets & Limited Resource

Solution: Reduce or eliminate the requirement for IT involvement in content generation & management

Value: Free up IT resources & reduce IT costs

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Ephox Customers & Recent Wins- Thousands of customers Worldwide

Last 60 days - Top 5 WW Bank (EMEA) - $320k Australian Government - $140k Major Systems Integrator - $680k US Government Agency - $178k

Thank You

Any Questions?

Paul Rosenfeld – paul.rosenfeld@ephox.com

Colin Westacott – colin.wesacott@ephox.com