Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food
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Transcript of Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food
![Page 1: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/1.jpg)
Social Media Marketing for Local Food
Eastern Ontario Local Food Conference Kingston, ON
December 3, 2013
![Page 2: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/2.jpg)
Social Media Marketing for Local Food
![Page 3: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/3.jpg)
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
![Page 4: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/4.jpg)
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
![Page 5: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/5.jpg)
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience
![Page 6: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/6.jpg)
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience
• Examples of content we share
![Page 7: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/7.jpg)
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience
• Examples of content we share
• Results? Measureable?
![Page 8: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/8.jpg)
The Patchwork Story
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The Patchwork Story
![Page 10: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/10.jpg)
The Patchwork Story
![Page 11: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/11.jpg)
The Patchwork Story
![Page 12: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/12.jpg)
The Patchwork Story
![Page 13: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/13.jpg)
The Patchwork Story
![Page 14: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/14.jpg)
The Patchwork Story
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The Patchwork Story
![Page 16: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/16.jpg)
The Patchwork Story
![Page 17: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/17.jpg)
The Patchwork Story
![Page 18: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/18.jpg)
The Patchwork Story
![Page 19: Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food](https://reader033.fdocuments.in/reader033/viewer/2022052822/554a6debb4c90568288b4c4e/html5/thumbnails/19.jpg)
Local food as an experience
• Farmers market, CSA membership, etc
• Sharing stories behind a crop/product
• Sharing the beauty of the farm
• Art and graphic design
• People, people, people
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Supporting the local food experience
• Engaging with customers
• Education
• Eating seasonally
• Cooking tips, storage tips, recipes
• Farm tours, workshops, etc
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Examples of content we share
• Pictures with captions
• Videos for CSA members and beyond
• Product availability
• Farm news
• Unique happenings, etc
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Brief Background
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Brief Background
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Results? Measureable?
• Hits, Likes, Comments, Re-Tweets, etc
• Positive feedback from customers
• “Feels like I’ve been to your farm”
• Familiarity with people behind the product
• A more personal connection
• Brand recognition
• Other?
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Social Media Marketing for Local Food
Eastern Ontario Local Food Conference Kingston, ON
December 3, 2013