EO seattle presentation_tamccann_seo and social
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Transcript of EO seattle presentation_tamccann_seo and social
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T.A. McCann@[email protected]
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SEO is a baffling, black art
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• Good titles, keywords and descriptions• Create good content so people link to you• Start creating and sharing social content, it will
be more important over time
Simple things go a long way, for most
@tamccann
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It’s easy to find out where you rank
@tamccann
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http://moz.com/blog/ranking-factors-2013
Key page factors for good search rankings
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Page title - describe yourself as you aspire to be
http://econsultancy.com/us/blog/62553-33-examples-of-great-meta-descriptions-for-search
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Meta description – make a good first impression
http://blog.rivaliq.com/is-your-meta-description-working-as-hard-as-your-tagline/
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Keywords – what are they searching for?
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Future trends in search ranking
http://moz.com/blog/ranking-factors-2013
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Facebook is a cocktail party, be social with your description
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On Facebook, people like a cause (and photos)…
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Tweets with independent content and ones that suggest and action are best
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Social success takes time and practice
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So where do I get content and ideas…
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Make sharing easy and fast
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Summary• Do the simple things for search optimization
• Know your landscape and competitors (what is working)
• Build basic social presences and then extend– Twitter and Facebook for sure– G+ and others with extra time and specific focus
• Build a toolset/process to create and share social content– Rival IQ– MOZ– Feedly– Buffer
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To win, you need to know who’s leading