Seattle International Film FestivalSeattle International Film FestivalOpportunities for Social Media Opportunities for Social Media

Rebekah Peterson, Peter Luyckx, Suna GurolRebekah Peterson, Peter Luyckx, Suna GurolUniversity of Washington Master in Communication in University of Washington Master in Communication in

Digital MediaDigital MediaMay 28, 2009 – Social Production COM581May 28, 2009 – Social Production COM581

About SIFFAbout SIFFSIFF’s Mission: Create experiences that bring SIFF’s Mission: Create experiences that bring people together to discover extraordinary films people together to discover extraordinary films from around the world.from around the world.

SIFF and Social Media: SIFF and Social Media: A Perfect MixA Perfect Mix

35% of people claim they hear about SIFF 35% of people claim they hear about SIFF through word-of-mouth.through word-of-mouth.

OpportunityOpportunity

But less than 1% come directly from a social But less than 1% come directly from a social media click, indicating there’s lots of room for media click, indicating there’s lots of room for growth in social media referrals. growth in social media referrals.

SIFF’s goals for social SIFF’s goals for social media usemedia use

But… there are some But… there are some challengeschallenges

What to do?What to do?

Lots of great ideas

Talk with the publicTalk with the public

and with younger audiencesand with younger audiences

And go the next step

Empower your Empower your evangelistsevangelists

Everyone’s a criticEveryone’s a critic

But what I really want to do But what I really want to do is direct…is direct…

Reach out across the Reach out across the aisleaisle

Partner with local ethnic museums & organizations, Partner with local ethnic museums & organizations, who already have a presence in social media to who already have a presence in social media to help with outreach to those audiences.help with outreach to those audiences.

Measure what’s working Measure what’s working and what’s notand what’s not

ConclusionConclusion

Photo CreditsPhoto CreditsSlide 2: “Marilyn on the screen” by Stepale, Flickr.Slide 2: “Marilyn on the screen” by Stepale, Flickr.

Slide 3: “Word of Mouth” by Alx, Flickr.Slide 3: “Word of Mouth” by Alx, Flickr.

Slide 4: 08.08.25. Day number one.” bycdedbdme. FlickrSlide 4: 08.08.25. Day number one.” bycdedbdme. Flickr

Slide 5: “A lively after-movie crowd” by Vincent Chan, Flickr.Slide 5: “A lively after-movie crowd” by Vincent Chan, Flickr.

Slide 6: “1/365 [dazed & confused]” by PhotoJonny, FlickrSlide 6: “1/365 [dazed & confused]” by PhotoJonny, Flickr

Slide 7: "Just Full Of Ideas" by Cayusa, FlickrSlide 7: "Just Full Of Ideas" by Cayusa, Flickr

Slide 8: "making "Dontcha Wish Your Cell Phone Was Hot Like Me?" by Steve Rhodes, FlickrSlide 8: "making "Dontcha Wish Your Cell Phone Was Hot Like Me?" by Steve Rhodes, Flickr

Slide 10: “Thumbs up for the Union” by Old Sarge (Doug Geisler), FlickrSlide 10: “Thumbs up for the Union” by Old Sarge (Doug Geisler), Flickr

Slide 11: Roger Ebert, Leaonard Maltin (Disney Corporation), and Statler and Waldor Slide 11: Roger Ebert, Leaonard Maltin (Disney Corporation), and Statler and Waldor (Henson/Disney)(Henson/Disney)

Slide 12: Quentin TarantinoSlide 12: Quentin Tarantino

Slide 14: “Measurement” by HeyThereSpaceman, Flickr Slide 14: “Measurement” by HeyThereSpaceman, Flickr

Slide 15: “(texture) Film” by Magicada, Flickr; “Film Projector” by pedrosimoes7, FlickrSlide 15: “(texture) Film” by Magicada, Flickr; “Film Projector” by pedrosimoes7, Flickr