Innovation and Creativity

What is CREATIVITY?

It is the ability to bring something new in to existence.

What is INNOVATION?

It is the process of doing new thingBut creativity is prerequisite toInnovation.

Why CREATIVITY in business?

•Competition

•New products

•New processes

•Changing demand of customers

•Conserve resources

Creative Thinking Skills

Resources Internal Motivation

CREATIVITY

Your capacity to think outside the box andPut existing ideas in a new combination

Your knowledge ,expertiseand access to relevantinformation

Motivation from within;your need or passion to be creative

Creativity in IndividualsA function of Resources , Motivation and Creative Thinking

Lets solve a puzzle

Creative Process….

GerminationThe seeding stage ofA new idea.Recognition

PreparationConscious search forKnowledgeRationalization

IncubationSubconscious assimilationOf informationFantasizing

IlluminationRecognition of idea as Being feasibleRealization

VerificationApplication to proveIdea has valueValidation

Creative Thinking Exercise

Combining Ideas…

Stone•Hard•Mineral•Roundish•Smooth•Textured•Weapon•Build•Decorate•Weight

Camera

•Pin hole •Film•Digital•Video•Capture picture•image/movie•Shutter•button/lense

Lets watch a movie

Creative Thinking

Observe the next slide & note down how many Flowers you can find.

Creative Thinking

How many did you find the first time?

Did you find all six?

OK, now look at the next slide & quickly read aloud what’s written

inside the triangle. Ready? Go

Creative use of a product…

Creative thinking leads to innovative product…

Creative use of a product…

Innovative Watermelons…..

Lets watch a movie

What is Creative Problem Solving?

Creative Problem Solving

Some Additional Thoughts

•The creative person uses information to form new ideas.

•The real key to creative problem solving is what you do with the knowledge.

•Creative problem solving requires an attitude that allows you to search for new ideas and use your knowledge and experience.

•Change perspective and use knowledge to make the ordinary extraordinary and the usual commonplace.

“Creative problem solving is - looking at the same thing as everyone else and thinking something different.”

Definition…

Think out of the box

BARRIERS THAT GET IN OUR WAY

• Time• Why change?• Usually don’t need to be creative• Habit• Routine• Haven’t been taught to be creative

What are some other barriers that get in our way?

MENTAL BLOCKS

Mental blocks are reasons (attitudes) why we don’t “think something different.”

MENTAL BLOCKS

1. The _______ answer.2. That’s not _________.3. __________ the rules.4. Be ______________.5. ________ is frivolous.

6. That’s not my _____.7. ________ ambiguity.8. Don’t be _________.9. __________is wrong. 10. I’m not __________.

right

logical

Followpractical

Play

area Avoid

FoolishTo err

creative

CREATIVE PROBLEM SOLVING PROCESS

STEP 1. State what appears to be the problem.

The real problem may not surface until facts have been gathered and

analyzed. Therefore, start with what you assume to be the problem, that can later be confirmed or corrected.

CREATIVE PROBLEM SOLVING PROCESS

STEP 2. Gather facts, feelings and opinions.

• What happened?• Where, when and how did it occur?• What is it’s size, scope, and severity?• Who and what is affected?• Likely to happen again?• Need to be corrected?• May need to assign priorities to

critical elements.

CREATIVE PROBLEM SOLVING PROCESS

STEP 3. Restate the problem.

The real facts help make this possible, and provide supporting data. The actual problem may, or may not be the same as stated in Step 1.

CREATIVE PROBLEM SOLVING PROCESS

STEP 4. Identify alternative solutions.

Generate ideas. Do not eliminate any possible solutions until several have been discussed.

CREATIVE PROBLEM SOLVING PROCESS

STEP 5. Evaluate alternatives.

• Which will provide the optimum solution?

• What are the risks?• Are costs in keeping with the

benefits?• Will the solution create new

problems?

CREATIVE PROBLEM SOLVING PROCESS

STEP 6. Implement the decision!

• Who must be involved?• To what extent?• How, when and where?• Who will the decision impact?• What might go wrong?• How will the results be reported and verified?

CREATIVE PROBLEM SOLVING PROCESS

STEP 7. Evaluate the results.

• Test the solution against the desired results.

• Make revisions if necessary.

Lets watch a movie(Einstein)