Entrepreneurship & Innovation Asia Syllables FinalThis course serves as an introduction to the...

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Overview The Entrepreneurship & Innovation Asia Programme is conducted by Nanyang Technopreneurship Center, the dedicated center offering Entrepreneurship Education to NTU students. The programme consists of four modules with a total of 12 Academics Units (AUs). It is designed to equip students with the fundamental entrepreneurship competencies, business acumen and stamina to build and grow businesses. Students will be enriched with an open mindset to bring innovative ideas into actualization. The programme demonstrates how entrepreneurship is not just about starting a new business – it is also about mindset. Students identify when and how to take advantage of opportunities. Students from different schools, disciplines and stages of study will benefit from the exchange of ideas and experiences. We take pride in fostering an interactive learning environment in the form of team-based projects, real life simulations, role playing, case studies and practical experiences. In the end, we hope students will become venturesome, resilient and able to define future for themselves in this ever changing world.

Modules

ET9101 Entrepreneurship & Accounting for New Ventures

ET9102 Marketing & Finance for New Ventures

ET9103 Managing New & Ongoing Ventures

ET9104 New Venture Creation & The Business Plan

Programme Structure Lessons are conducted by business leaders, entrepreneurs, and dedicated academics with venture experience. As part of the course, students will attend activities conducted by the Outward Bound School. Students are exposed to social settings where one can meet and mingle with successful entrepreneurs, distinguished academics and working professionals.

The programme is highly interactive and requires involvement of all students. Each student need to fulfil a minimum of 80% attendance in each course to complete the programme successfully.


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ET9101 – Entrepreneurship & Accounting for New Ventures

Course Description

The first part of course introduces students to the concepts of entrepreneurship, creativity, innovation, and to

the new venture creation process. It will enable students to explore an idea and investigate whether it can be

turned into a viable business opportunity (and into a business plan).

The second part of the course introduces accounting for new business ventures. Accounting is the language of

business. The course will cover basic accounting principles and the preparation of income statement, balance

sheet and cashflow statement for a new business venture. Students will appreciate the role of accounting in

providing useful financial information for the stakeholders of business for planning, contracting, controlling,

rewarding and decision making. The course will also cover the analysis of financial statements and the

preparation of a financial forecast for a new business venture.

Course objectives

This course serves as an introduction to the concepts of entrepreneurship, creativity and innovation, and the

role of accounting in business. By the end of this course, students will be able to investigate the feasibility of

ideas and analyse financial statements. Specifically, they will know how to prepare a financial forecast for a

new business venture.

Course Assessment

Individual Class Participation 10%

Team-based Project (Feasibility analysis) 50%

Entrepreneurial Accounting Test 40%

Total 100%


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Basic Text

Barringer, B. R. & Ireland R. D. (2007) Entrepreneurship: Successfully Launching New Ventures, 2nd Edition,

New Jersey: Prentice Hall.

Additional Reading

Bhide, A. (1996) The Questions Every Entrepreneur Must Answer, Harvard Business Review, November-

December, pp 120-130.

Bricklin, D. (2001) Natural-Born Entrepreneur, Harvard Business Review, September, pp 53-59.

Garvin, D.A., Levesque L. (2006) Meeting the Challenge of Corporate Entrepreneurship, Harvard Business

Review, October, pp 102-112.


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ET9102 – Marketing & Finance for New Ventures

Course Description

This course looks at intellectual property, entrepreneurial marketing concepts & methods and high-risk finance.

During the course we will evaluate the importance of intellectual capital, the various marketing approaches and

offer practical guidance on how to apply these in entrepreneurial settings. Students will gain an understanding

of the role of intellectual property and marketing in the wider context of strategic planning and management.

Students will learn to answer the crucial question: What am I selling and to whom, through product positioning

and segmentation. In addition, students will also learn to select, develop, and evaluate new products /

services, set prices to maximize profitability and make the most efficient use of public relations, publicity during

product launches and initial rollouts. We will also explore finance from both the entrepreneurial and venture

capitalist perspectives and from stages and sources of financing.

Course Objectives

The objectives of this course are to impart knowledge on the various issues of intellectual property, marketing

and finance typically faced by new ventures. By the end of this course, students will be able to write a

comprehensive and effective marketing plan accompanied by a detailed financial operating projection that

includes identifying the amount of capital required for starting and growing a new venture.

Course Assessment


Team-based Project 70%

Business Plan Presentation (Individual) 20%

Total 100%

Note that the group project comprise a written business plan (for a new business venture) including intellectual property protection, a comprehensive marketing plan and a detailed financial projection.


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Basic Text

Barringer, B. R. & Ireland R. D. (2007) Entrepreneurship: Successfully Launching New Ventures, 2nd Edition,

New Jersey: Prentice Hall.

Kotler, P. (1999) Kotler on Marketing, How to Create, Win and Dominate Markets, New York: Free Press.

Reference Text

Lin, H. W. (2006) Venture Capital Fund Management: A Comprehensive Approach to Investment Practices &

the Entire Operations of a VC Firm, Boston: Aspatore Books.

Hosmer, L. R. T. (2005) The Ethics of Management, 5th Edition, New York: McGraw Hill/Irwin.


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ET9103 – Managing New & Ongoing Ventures

Course Description

This course focuses on the various challenges that new ventures face. It deepens students’ insights about the

strategic and financial management process by adding additional factors into the new venture creation process,

namely employees. Consequently, typical management techniques are introduced and discussed. These

include: how to motivate various stakeholders to work together more effectively and efficiently; how to unleash

the potential of people in one's organization, etc. The course syllabus will cover key aspects of growth

management including leadership, motivation and human capital management.

Course objectives

This course focuses on the challenges and opportunities of managing growing ventures in entrepreneurial

settings, and emphasizes on management methods and techniques. Students will understand vital

organizational behaviours necessary to grow a venture. They will develop insights into the strategic, human

capital, and financial aspects in a new and ongoing venture, and also acquire skills to motivate different

stakeholders to work together more effectively and efficiently in a rapidly changing business landscape.

Course Assessment


Team-based Case Analysis 20%

Team-based Project 30%

Examination 30%

Total 100%


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Basic Text

Barringer, B. R. & Ireland R. D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rd Edition,

New Jersey: Prentice Hall

Supplementary Reference Texts and Journals

1. Allen K.R. (1998) Growing and Managing an Entrepreneurial Business, Boston: Houghton Mifflin

Company.

2. Ghemawat, P. (2000) Distance Still Matters: The Hard Reality of Global Expansion, Harvard Business

Review Vol 79, pp137-147.

3. Hisrich, R. D. & Peters, M. D. (2001) Entrepreneurship, 5th Edition, New York: McGraw-Hill College.

4. Kuemmerle, W (2005) The Entrepreneur’s Path to Global Expansion, MIT Sloan Management Review Vol

46 (No.2), pp 42-49.

5. Nicholls-Nixon C. L. (2005) Rapid Growth and High Performance: The Entrepreneur's “impossible

dream?”, Academy of Management Executive Vol 19 (No. 1), pp77-89.

6. Timmons, J. A. & Spinelli, S. (2003) New Venture Creation – Entrepreneurship for the 21st Century, 6th

Edition, New York: McGraw Hill/ Irwin.

7. Von Krogh, G. & Cusumano, M. A. (2001) Three strategies for managing fast growth, MIT Sloan

Management Review Vol 42 (No.2), pp 53-61.


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ET9104 – New Venture Creation & the Business Plan

Course Description

This course exposes students to some of the major business decisions that entrepreneurs face when growing

their ventures. Utilizing an on-line business simulator as a platform, students will be:

Setting up a business

Developing and implementing business strategy & plans

Conducting research and development

Securing investments

Gradually growing the business

Executing typical decisions that new ventures face

Managing team members

Managing oneself

Competing with other student-run companies in a virtual business world

As students work through the organization's life cycle, external forces and managerial dilemmas are added

into the simulation. Students will gain an appreciation of the usefulness of the various tools, case-studies and

theories from previous courses as the new venture expands its operations and subsequently must tackle new

tasks, take on additional responsibilities and make difficult decisions.

Course objectives

This course makes use of on-line simulation for students to experience the different aspect of new venture

creation and make use of what they learn in the previous modules to execute business plans. Through the

simulation in the virtual world, students will experience the entrepreneurship process and develop mindset that

allows them to gain a holistic (horizontal & vertical) view of venture creation.


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Course Assessment

Quiz (based on the student manual) 10%

Elevator Pitch, Business Plan Presentation & Investor Engagement 20%

Cumulative Balanced Scorecard 30%

Most improvement in Simulation Exercise 10%

Individual Reflection Report 10%

Class Participation 10%

Debrief Presentation 10%

Total 100%

Monday Tuesday Wednesday Thursday Friday Saturday Sunday19-‐Jun 20-‐Jun 21-‐Jun 22-‐Jun 23-‐Jun

Orientation ET9101 ET9101AM Introduction to NTU, NTC

and Program Overview1) Introduction to Entrepreneurship, course assessment & expectation

3) Recognizing Opportunities and Generating Ideas

PM Team Bonding 2) Market research resources*Students need access to NTU database

4) Feasibility Analysis & Conducting Market Research

24-‐Jun 25-‐Jun 26-‐Jun 27-‐Jun 28-‐Jun 29-‐Jun 30-‐JunET9101 ET9101 ET9101 ET9102 ET9102

AM 5) Legal Business Structure

7) Financial Accounting & Ratios

9 ) Financial Accounting & Ratios~ In class test

1) Marketing Strategy for New Ventures

3) Intellectual Property, Protecting your Idea

PM 6) Financial Accounting & Ratios

8) Financial Accounting & Ratios

10) Feasibility Analysis Presentation

2) Marketing Strategy for New Ventures

4) Visit to Engineering Labs & Rapid Prototyping Concepts

1-‐Jul 2-‐Jul 3-‐Jul 4-‐Jul 5-‐Jul 6-‐Jul 7-‐JulET9102 ET9102 ET9102 ET9102

AM 5) Marketing Presentation

7) Developing a Business Plan & Industry Analysis

9) Business Plan Presentation

Submission of Business Plan Report

PM 6) Sources of Finance, Valuations

8) Team Consultation 10) Business Plan Presentation

8-‐Jul 9-‐Jul 10-‐Jul 11-‐Jul 12-‐Jul 13-‐Jul 14-‐JulET9103 ET9103 ET9103 ET9103 ET9103

AM 1) Dynamic Environment Analysis & Competitive Intelligence

3) Resources, Capabilities, Venture Team, Leadership & Culture

5) Interim Project Presentation

7) Funding & Marketing Issues for Growth

9) Evaluation & Strategies for Growth

PM 2) Corporate Visit -‐ Life Cycle of A Venture

4) Case Analysis 6) Corporate Visit -‐ Startup scence in Singapore

8) Funding & Marketing Issues for Growth -‐ Case Analysis

10) Final Project Presentation

15-‐Jul 16-‐Jul 17-‐Jul 18-‐Jul 19-‐Jul 20-‐Jul 21-‐JulET9103 ET9104 ET9104 ET9104

AM Examination -‐ 2 hours Business Simulation Business Simulation Elevator Pitch/Presentation

PM Business Simulation Business Simulation VC Fair

22-‐Jul 23-‐JulET9104 ET9104

AM Business Simulation Business Simulation

PM Business Simulation Final Presentation & DebriefWrap Up

Nanyang Technopreneurship CentersummerNTU School

19 June -‐23 July 2013 (5 weeks)

Entrepreneurship & Innovation Asia Syllables FinalThis course serves as an introduction to the...

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