Social Innovation & Entrepreneurship

SOCIAL INNOVATION & ENTREPRENEURSHIP

Content

Introduction The Social Bottom LineBy Karsten BechThe Campfire MealLAB for Social InclusionWe Want to Make Social Innovation CountBy Laila Grn TruelsenThe International Encounter Conference: Designers Make it Happen

PROJECTS:To Nle i en HstakSanaNord NightMungo ExperienceTime to MakeComma, Rethinking LibrariesAnkerKaffe Tak. Selvtak.MemorbagElinorSmlse

Groups and CompaniesStudent InterviewsTeachersStudentsPartners

Published by

International students from all over the world

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Social Innovation & EntrepreneurshipInternational DesignCamp2015

Editor: Marianne Baggesen HilgerProject Manager D2i Design to innovate: Karsten BechProject Manager DesignCamp2015: Maja Lindstrm HansenCover and layout: OddFischleinPhotos: Katrine WorseConference films: Julian Ramirez BierringProofreading: Anette Flinck

Published by Design School KoldingISBN: 978-87-90775-91-9Copyright: Design School Kolding

Design School KoldingAagade 10DK-6000 Koldingwww.designskolenkolding.dk

D2i Design to innovatewww.d2i.dk

All rights reservedPhotographic, mechanical, digital or any other form of reproduction from this book is permitted only in accordance with the agreement between Copy-Dan and the Ministry of Education. Any other usage without the written consent of the publisher is prohibited by applicable Copyright Act. Exceptions to this are extracts for use in reviews and discussions.

DesignCamp2015 was organised by Design School Kolding and D2i Design to innovate.

IntroductionDesign School Kolding is a recognised member of the Cumulus international network of top design schools and ranks as one of Europes leading schools of design. The school has university status and trains designers at Bachelor, Master and PhD levels within Industrial Design, Communication Design, Fashion Design, Textile Design and Accessory Design. Our main strategic focal areas are Social Inclusion, Sustainability, and Play. Within these areas we provide practical exam-ples of how design can be used as an aesthetic and strategic tool in the change process in which society, industry and democracy find themselves. In 2015-2017, we have dedicated our international DesignCamp to exploring these areas further, beginning with Social Inclusion.

We do so in collaboration with the Danish design cluster D2i Design to innovate. The DesignCamp is an annual event. For two weeks, the camp joins top students, companies, designers, researchers and others with an interest in design in ad-dressing a current challenge that relates to society. An open conference, business col-laborations, and an intense design process result in concrete design concepts that are ready to be taken to the next level.

This publication gives you a taste of the DesignCamp2015 entitled Social Innova-tion & Entrepreneurship.

IF YOU DONT START DOING SOCIAL

INNOVATION TODAY, YOU WONT BE AROUND

IN 10-20 YEARS

Tommy Wlk, Code of Care


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INTERNATIONAL DESIGNCAMP2015

The Social Bottom Line

By Karsten Bech, Project Manager D2i Design2innovate

SOCIAL INNOVATION IS A STRATEGIC WORD WE CAN DEFINE

IT AS MUCH AS WE WANT. FOR ME ITS IMPORTANT THAT WE DO RATHER THAN TALK.

DESIGNERS ARE DOERS THEY MAKE IT HAPPEN

Andreas Hjorth Frederiksen, Head of Social+

SOCIAL INNOVATIONS ARE NEW SOLUTIONS (PRODUCTS, SERVICES,

MODELS, MARKETS, PROCESSES, ETC.) THAT SIMULTANEOUSLY MEET A

SOCIAL NEED AND LEAD TO NEW OR IMPROVED CAPABILITIES AND

RELATIONSHIPS AND BETTER USE OF ASSETS AND RESOURCES

The Young Foundation

JOIN UP WITH DESIGNERS IF YOU WANT TO HELP SOLVE

SOCIAL AND SOCIETAL PROBLEMS. DESIGN WILL ALWAYS BE PART

OF THE SOLUTION

Mette Margrethe Elf, Head of Collective Impact at Realdania

Many organisations have adopted the Triple Bottom Line framework, which means that they evaluate their perfor-mance within an economic, environ-mental, and a social context.

While the economic bottom line is self-explanatory, the environmental bottom line also seems to be climbing to the top of the agenda for many companies, not least due to issues of global warming and C02 quotas.

Yet, the social bottom line is still very low on the list, if there at all. How- ever, this is changing. As Tommy Wlk, Head of the Secretariat at Code of Care, said at the DesignCamp2015 conference at Design School Kolding, If you dont start doing social inno-vation today, you wont be around in 10-20 years.

This is the reason we decided to use DesignCamp2015 to focus on the social bottom line through the means of social innovation. Design School Koldings DesignCamp is an annual event that invites design students from around the world to work with experts and local companies. For two weeks, they work intensely on a topic and use design and innovation

processes to tie theory and practice together. At the same time, we make them train their entrepreneurship muscle, that is to act in enterprising ways and be proactive.

Design School Kolding defines social innovation as new ideas that solve social, societal and environ-mental challenges. Social innovation is one of the schools three strategic focus areas, which enabled us to provide the perfect setting for the DesignCamp2015.

We perceive the Camp as a unique opportunity to learn. Learn from the students who come from all over the world, and very much from the com-panies that join the Camp with a case that helps us understand how to im-plement social innovation in real life.

We are used to working with the public sector where social innovation is a given. Yet, somehow, the trend has not quite reached private companies. There are many reasons why a com-pany should work with social innova-tion. Perhaps you wish to boost your reputation or your brand, or perhaps you have experienced a so-called shit storm and need to rebuild your brand.

Other companies have trouble recruiting the right employees and decide to use diversity as a deliber-ate approach, for instance in terms of gender, age, education, or ethnicity.

Finally, some companies spot all new business opportunities in creating new products or services that solve a social or societal problem, which private players have not solved yet. A classic example is the Graneem Bank in Bang-ladesh, which introduced micro loans that enabled Bangladeshi women to start their own business.

In our experience, design is essential when a business wants to integrate social innovation, because design is a strategic tool to set the direction for a business. Through user-studies, visualisations and constant prototyp-ing, design can provide overview and knowledge, establish possible future scenarios, and connect people and professions. The DesignCamp2015 is proof. However, dont take my word for it see for yourself.

Happy reading!


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DesignCamp

Since 2009, the DesignCamp has evolved into an interna-tional development platform creating design concepts for its partner companies and new knowledge for the design

profession based on global, societal challenges.

The Campfire Meal

The DesignCamp is internationally recognised for successfully establishing a space for com-panies, experts and design students to come together and engage in the creation of new concepts. This is our recipe.

WorkshopConference

Project workFurther training

High intensity

The design process

Space for development:Creative knowledge institutionExperienced design teachers

Danish culture

New thoughts and ideas

Companies and their present challenges

International experts

Professional designers

Design students from the Worlds top universities

Hot topic

Design conceptsNew knowledge New forms of collaboration

The DesignCamp revolves around a current topic that relates to design. It brings together international ex-perts, experienced designers, compa-nies and design and business students from the Worlds leading universities to exchange and develop new knowl-edge around specific challenges.

Different ingredients are mixed together inside an ideal space for creative development where specific challenges that face the partner companies undergo an intense design process facilitated by expe-rienced design teachers. The design process applies methods for collabo-

ration, design methods for gathering and recapitulating knowledge, and methods for ideation and concept development. The international encounter, the unique Danish culture and the creative setting at Design School Kolding constitute the perfect starting point for innovation.

The design process is kindled by a two-day conference and workshop after which the professional design-ers start their further training pro-gramme and design students become immersed in their projects. After 10 days of intense work, the results of the Camp are ready to be presented.

And the outcome is multifarious. A number of companies begin working directly with the concepts. New business opportunities appear. Design methods become integrated in the companies. New forms of collaborations emerge. Companies hand-pick students to complete assignments or internships. New knowledge is shared with the rest of the World through articles and via students, and the design profession evolves.

Dinner is served!

INTERNATIONAL DESIGNCAMP2015 SOCIAL INNOVATION & ENTREPRENEURSHIP

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SOCIAL INNOVATION MEANS TO DEVELOP

NEW IDEAS, INCLUDING PRODUCTS, SERVICES, PROCESSES

AND BUSINESS MODELS THAT SOLVE

SOCIAL, SOCIETAL AND ENVIRONMENTAL

CHALLENGES.

We Want to Make Social Innovation Count

themselves and others? We need convincing business cases.

The DesignCamp2015 generated 11 as 42 international design students worked with Danish companies. Using a design- oriented and entrepreneurial approach, DesignCamp2015 produced new ideas and concepts within a social economic context. Solutions that are based on a sense of social responsibility, build on companies existing resources and competences, and generate innovation and social value.

Design School Kolding is extremely pleased that so many companies want to work with us, and together we are able to create new design solutions that use social innovation as a lever for economic and societal prosperity and show that social innovation can most definitely generate value.

Design School Kolding aims to inspire, challenge and develop Danish Design and the designers role, relevance and scope in a global reality with social inclusion in mind.

Therefore, we have devoted a laborato-ry to working with social inclusion and innovation using design methods. In 2015 the LAB for Social Inclusion had the pleasure of hosting the DesignCamp and deciding its topic: Social Innovation & Entrepreneurship.

It is not immediately clear how to capi-talise on the value of social innovation. How do you earn money on making sure that citizens are better at taking care of

THE DESIGN TEAM USES DESIGN METHODS TO:

Develop and implement products, services and systems that will improve the conditions for citizens, employees, and managers who depend on or work with welfare technology

Design new methods for establishing social constructs and relationships

THE LAB WORKS WITH AND FOR COMPANIES, INSTITUTIONS AND ORGANISATIONS AND OFFERS:

Identification of user experiences and needs

Analyses and recommendations that promote the development of meaningful products and services

Facilitation of workshops that qualify knowledge, new ideas and concepts

FOR MORE INFORMATION, PLEASE CONTACT

Laila Grn Truelsen Head of LAB for Social InclusionT: +45 91333012E: [email protected]

By Laila Grn Truelsen, Head of LAB for Social Inclusion

LAB for Social Inclusion The Laboratory for Social Inclusion at Design School Kolding focuses on social design


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The International Encounter

The DesignCamp focuses on the devel-opment of society in a broad perspective and is best characterised as a cross-cul-tural collaboration between nations, insti-tutions, and industry on meeting global challenges and solving common issues.

The friction that occurs in internation-al settings can set the direction of the design process and make products, ser-vices and systems more relevant to their target groups. The cultural encounter is one of the things that makes the Design-Camp truly special.

Internationalisation represents a strategic tool in our efforts to educate students to take responsibility and contribute to solving the global challenges of tomorrow.

Design School Kolding collaborates with a wide range of international universities and design institutions from China to Brazil. The objective is for all students to acquire at least 15 ECTS points abroad, corresponding to half a semester.

One of our major international events is our annual DesignCamp for invited design students from top design schools and universities around the world.

DIVERSE GROUP WORK WITH PEOPLE FROM

DIFFERENT COUNTRIES, AGES AND DISCIPLINES

CAN BE INCREDIBLY COMPLEX BUT WHEN IT

WORKS THE RESULT CAN BE OUTSTANDING.

Jasper Ryan, DesignCamp student, University of Technology Sydney


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ANDREAS HJORTH FREDERIKSENis Head of Social+ which is a platform and laboratory for social innovation. Social+ collaborates with organisations, enterprises, philanthropic foundations, end-users and public agencies to co-cre-ate groundbreaking social innovations that improve life-conditions for marginal-ised people in Denmark.

ROSA TOLNOV CLAUSEN is a Textile Designer and is currently de-veloping a co-design project at Work by the Blind, a business fund and production company that employs blind and visually impaired individuals and produces hand-made brooms, brushes, weaving, etc.

TOMMY WLK is heads of the Secretariat of the non-profit organisation Code of Care, an organisation that wants to create a paradigm shift in the Danish business community, which focuses on creating human and financial balance.

METTE MARGRETHE ELF is Head of Collective Impact at Realda-nia, a philanthropic organisation that works with small and large national agents to improve the quality of life and benefit the common good by improving the built environment.

PER KRULL is Senior Consultant at Resonans, a con-sultancy that focuses on value creation for companies and their customers, users or citizens. Per Krull is involved in a num-ber of projects that address social and societal problems.

Social innovation is a strategic word. We can define it as much as we want. For me its important that we DO not TALK and designers are DOers

Conference: Designers Make it Happen

With these words Andreas Hjorth Fred-eriksen, Head of Social+, set the tone of the Camp Conference on 29 Septem-ber and very much identified the very concept of the DesignCamp which is about designers creating solutions that companies can actually use.

WE ALL KNOW SOMEONEThrough cases and theories, the speakers centered social innovation: why we need to focus on it, and how to address it.By a raise of hands Tommy Wlk, Head

of the non-profit organisation Code of Care, established that we ALL know someone who does not fit in with the ordinary job market and we all have a responsibility to address this problem. He presented the organisations Care For Young project which inspires CEOs to take on young people.

And Rosa Tolnov Clausen, Textile De-signer from Design School Kolding, im-pressed the audience with her commit-ment and professional approach to her

co-design project with weavers at Work by the Blind.

Overall the talks identified three main areas of attention when working with social innovation: Framing, scaling and co-creation.

If you want to succeed, you need a very precise problem and you need to ask questions and explore what is behind the problem. Much too often innovation processes fail because the framing is wrong; especially social problems are very complex because they are fundamentally ideological.

Many projects set out to create social innovation but a lot of them are never realised because we lack the tools and the skills to scale them. We claim an idea has value before we have actually proven it thats why we fail. We need to do more research and we need to canalise our projects and efforts into one common goal.

We need to co-create. Brilliant break-through innovations are rare; we need to join forces when it is relevant and productive to do so.

The conference ended with just that, co-creation, as students and companies began their two-week collaboration to create social innovation.

Frame - get the problem right

Scale - from ideas to innovation

Co-create - join forces and goals

SpeakersSEE TALK ON VIMEO SEE TALK ON VIMEOSEE TALK ON VIMEOSEE TALK ON VIMEO SEE TALK ON VIMEO


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Eleven projects in two weeks42 design students from 19 countries working with 11 companies. Cultural diversity, inter-disciplinary collaboration and the design process will get you a long way!

In less than two weeks the camp students created social innovation by applying design methods of research, ideation, prototyping, and testing and designed anything from structure and spaces to actions, experiences and identity; design concepts that are ready to be taken to the next level.

AN AMAZING JOURNEY AND EXPERIENCE OF DISCOVERING, MEETING AND

LEARNING. A UNIQUE OPPORTUNITY TO MEET AND WORK WITH PEOPLE FROM

ALL AROUND THE WORLD. IT WAS INTENSE AND FULL OF LITTLE PRECIOUS MOMENTS

TO SHARE WITH OTHERS. IM VERY GRATEFUL TO HAVE HAD THIS CHANCE AND IM SURE

IT WILL BE USEFUL FOR MY CAREER.

Cristina Paleari, Politecnico di Milano


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BY STUDENTS Sara Farajl, Unitec Institute of TechnologySauha Lee, Emily Carr UniversityGiulia Pesce, Design School KoldingDendi Rickmers, Glasgow School of ArtZejun Yan, Design School Kolding

ABOUT SYDDANSK KVGSyddansk Kvg is a consultancy company in the dairy farming sector that is based in southern Jutland, Denmark. The company is owned by farmers and works for farmers, on a B2B basis.

#DC15SYDDANSK

SEE GROUP INFO

CHALLENGE To optimise their operations farmers often work with consultants, like Syddansk Kvg. Young and new farmers especially rely on consultants, as they have no other links in the farming community. At the same time, an overall changing industry environment requires the expansion of Syddansk Kvgs consultancy services towards a one-stop service agricultural expertise hub. Syddansk Kvg strives to become a company that offers a shared expertise, as opposed to individual consultants knowledge. So how might Syddansk Kvg expand their services and create a unique value for new and young farmers by increasing their quality of life?

CONCEPT With the project To nle i en hstak (Two needles in a haystack) Syddansk Kvg facilitates the development of a social net-work for new farmers, which is based on expertise and knowledge sharing. Feed-back is then referred back to Syddansk Kvg. The project focuses on reinventing

a social space and knowledge sharing culture for the dairy farmers.

It changes the one-to-one consult-ant-farmer relationship that is paid by the hour by Syddansk Kvg, to farmers help-ing each other for free. It increases their social contact in a professional context and fosters exchange, based on their own terms and interests.

By enabling this exchange, Syddansk Kvg in return gets a clearer understand-ing of what currently concerns their cli-ents and how to adjust their services and overall business strategy accordingly.

Farmers are entrepreneurs. In that capacity they can be key drivers for wider social innovation especially when they support each other and each others business in a strong community.

OUTCOMEBruno Due is a consultant at Syddansk Kvg and very pleased with the project: The students have given us a product that will improve our business and our services. A product that is nearly finished as it is and that we look forward to imple-menting. But more than that they have given us food for thought and the Camp in general has inspired us with exciting new insights. Very professional.

To nle i en hstak Farmer Finds Farmer THE STUDENTS HAVE GIVEN US

A PRODUCT THAT WILL IMPROVE OUR BUSINESS AND OUR SERVICES. A

PRODUCT THAT IS NEARLY FINISHED AS IT IS AND THAT WE LOOK FORWARD

TO IMPLEMENTING.Bruno Due

Consultant, Syddansk Kvg

YOU

RE IN

VITED

!T

o n

le i

en h

stak

You are invited to celebrate the launch of To nle i en hstak - Farmer finder farm

er event

31st July 6-9pm

Billundvej 3, 6500 Vojens

Building your own farmers network, to further share knowledge and experiences.

SPEED MEETING!

An idea for the invitation of the speed meeting event, a personalised milk bottle will be sent out to farmers to invite them to the event.

Ideation Process. More than 50 ideas were explored, based on the possibility spaces that were identified within Syddansk Kvg and in the market.


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CHALLENGE There are currently 30,000 Congolese children who call the streets of Kinshasa home. These children are highly vulner-able to being recruited as child soldiers. Once released from the front lines of war, they are heavily traumatized and for various reasons are often unable to return home.

Due to the lack of an appropriate infrastructure in Congo these children are given little assistance in receiving the proper therapy and education they require towards building a stable and autonomous future.

CONCEPT SANA aims to provide assistance through the therapeutic values of play giving traumatized children a second chance through the art of storytelling, sport and learning to nurture through nature, not only to care for one self but also to obtain the confidence in becoming active agents of change within their community.

SANA is a tool kit that equips children with the necessary life skills to obtain au-tonomy, compassion and determination.

The tool kit is interwoven into a system that can either be used individually or within a group setting. The product weaves together a system for healing, complimenting the objective of Our Daily Heroes of creating shelter and education for abandoned children.

The aim is to establish partnerships with companies such as LEGO, EasyFood and Street Child to build a sustainable system, which empowers child soldiers living in West Africa to obtain a second chance at childhood.

SANA will assist in helping Our Daily Heroes to concretize their objective of becoming an active member in support-ing child soldiers along their process of rehabilitation.

REACTIONSGyula Vajda, CEO, Our Daily Heroes com-ments: I see it now, how designers can have a major impact on social innova-tion. They understand human behaviour and they are able to visualise and make aesthetic prototypes. They can design concepts and problem-solving and make us create better solutions.

I SEE IT NOW, HOW DESIGNERS CAN HAVE A MAJOR IMPACT

ON SOCIAL INNOVATION

Gyula Vajda, CEO, Our Daily Heroes

BY STUDENTS Cristina Paleari, Politecnico di MilanoMonika Bartoov, Design School KoldingMiki Gee Murata, Pratt InstituteAyan Bihi, ENSCI-Les Ateliers

ABOUT OUR DAILY HEROESOur Daily Heroes is a newly founded non-profit organisation, which has the mission to provide housing, education and sport for vulnerable children living in West Africa.

#DC15HEROES

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SANA Time to play


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ITS BEEN AMAZING TO WITNESS HOW PASSIONATE THE STUDENTS ARE ABOUT

THEIR PROFESSION, AND IT'S FANTASTIC HOW THEIR

PASSION HAS ADDED VALUE TO MY CONCEPT

Annette Mller Therkelsen Founder and Owner, NORD Gourmet

BY STUDENTS Nanna kjr, Design School KoldingPeta Goldberg, Greenside Design CenterFeng Qian, Kingston University

ABOUT NORD GOURMETNORD Gourmet is an urban food concept which celebrates a fusion of Nordic inspired fast food.

#DC15NORD

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CHALLENGE The world is becoming more globalised as we connect through travel and busi-ness. But coming to a foreign place can be confusing or strange. We do not know what people expect or know their ways of communicating. Yet, food is universal. So how might we engage communities socially through food? How can we fos-ter the bonds of locals and international communities to come together through food experiences to create new commu-nities in Denmark?

CONCEPT Through the use of a food experience, one that uses Danish food and culture at the centre of an event, NORD Gourmet can use this as a medium to welcome travel-lers, international students and new immi-grants into the community culture of Den-mark. Danish culture is powerfully rooted in tradition and family. Through food NORD Gourmet can harness this commu-nal space to create dialogue through their brand. Their food could ultimately become a medium to enjoy gourmet cuisine as well as foster a social space making it easier for outsiders to feel welcome.

NORD Gourmet has a fully-equipped kitchen and a large space they use as a canteen for surrounding businesses. The style of their food is ideal for demonstra-tions or activities, possibly creating ones own meal design. Their meals are created from fresh local ingredients put together to create amazing bite sized experiences. Their star product Rugbrd Tapas is the combination of two cultural food iden-tities, which is an ideal starting point for cross-cultural conversation.

NORD Gourmet already has a social media and customer base from which to invite people. A small print campaign would target spaces of travellers and internation-al visitors (such as a hostel or school) to advertise it as an exciting event to get to know local people and food. NORD Gour-met would be facilitating the social space, using their skills and food services to cater and bring people together. This would pro-mote a more community-centered culture.

REACTIONSAnnette Mller Therkelsen is founder and owner of NORD Gourmet: Its been amazing to witness how passionate the students are about their profession, and it's fantastic how their passion has added value to my concept. It really pays to get a different perspective on your business. The project is very well thought-out and I think they have done a good job. They have generated ideas for business events as well as for our food boxes. We can actually use this straight away. I also love that they have been working with the aesthetic design. It fits in with our focus on communication.

Nord Night A food experience to foster relationships and create strong community bonds


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THE PROJECT CAPTURES OUR MAIN GOAL AND THAT IS

TO INTERACT WITH OUR AUDIENCE. MAKE THEM

STAY, TALK AND THINK

Anne Splittorf, Head of PR and Marketing, Mungo Park Kolding

BY STUDENTSAylin Sabrina Jngling, Pforzheim UniversityCiara Musnitzky, Greenside Deign CenterKe-Yi Liang, Kingston UniversityIlaria Angelone, Design School Kolding

ABOUT MUNGO PARK KOLDINGMungo Park Kolding is a contemporary repertoire theatre that writes and performs plays which speak about wide-spread political or social issues while relating these to local Danish culture with particular reference to the community of Kolding.

#DC15MUNGO

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CHALLENGE The guests at Mungo Park Kolding usually arrive just before the play begins and leave as it finishes. Although, this may be a business concern, it is also a societal problem. Without places such as the the-atre, the opportunity to meet people and debate about social and political issues is limited. This forms a lack of interaction and connection within the society. So how might we connect people by creating an experience of interaction?

CONCEPT The Mungo Experience carries the audi-ence within the theatrical performance: all the areas of the theatre including the bar are organised so as to keep commu-nicating the play and its themes even beyond the stage.

The theatre has strong competences in storytelling and in getting people emotionally activated through words and scenographies. Bringing these competences beyond the stage cre-ates intrigue, anticipation, surprise, and brings forth the ideas and feelings which are explored in each specific play. Being within a first-hand experience the users become more aware of the themes and their deep meanings.

The Mungo Experience creates a space of physical interaction that our current focus on social media does not provide and therefore strengthens the sense of community.

REACTIONSAnne Splittorf is PR Manager at the Mungo Park Kolding theatre: Its very ex-citing. The project captures our main goal and that is to interact with our audience. Make them stay, talk and think. We can implement the ideas on a small scale or large scale and start straight away! And as for next year, we would definitely like to be part of the Camp again. It kick-starts a process internally that we need in order to grow and develop.

Mungo Experience A full-on theatre experience that extends beyond the stage


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CHALLENGE 10% of Danish children feel lonely. And some children never get to go on holi-day due to economic issues. For the city of Fredericia, as many other cities in the world, they need their citizens to behave responsibly and have a sense of communi-ty. At the same time, MESSE C feels a need to give back to the community as well as stand out in the market through social in-novation. So how might we address these common issues? How might we connect MESSE C with its surroundings?

CONCEPT Time To Make is a creative summer camp for children, and the project explores the social potential of the exhibition centre. The camp is open to children aged 6 to 10 and provides an opportunity for them to make new friends, enhance their creative skills and sense of community, learning to be socially responsible. The theme of the camp is exploring the future creatively by means of workshops and activities that will lead to a final exhibition of the childrens artworks.

Currently, the majority of events hosted by MESSE C are in the B2B market. Only a few are in the B2C segment. By being facilitators of social innovation, MESSE C gives back to the community and rein-vents the role of the exhibition centre and also makes the centre active during its low season period.

The summer camp system is support-ed by the Municipality, MESSE C and volunteers. Partnerships will emerge with citizens and institutions.

REACTIONSElke Preisler, Marketing Director at MESSE C, is genuinely pleased about the project:

This has been a great experience with great ideas! We hadnt considered children but the idea of helping children with issues of loneliness is really outstanding. I think we should consider setting up camps for children of different age groups. We will contact either an organisation or our local government and hope to get the project up and running.

And the camp has opened Elke Preislers eyes to the competences of designers: I will stay in contact with the design students and might hire them to help us further with this as well as other projects. Generally, I would like to use designers much more.

I WILL STAY IN CONTACT WITH THE DESIGN STUDENTS AND

MIGHT HIRE THEM TO HELP US FURTHER WITH THIS AS WELL AS

OTHER PROJECTS

Elke Preisler, Marketing Director, MESSE C

BY STUDENTS Gatan Barb, ENSCI-Les AteliersChristian Kau, Design School KoldingRadhika Dilip Kale, Sristhi Institute of Art, Design and TechnologyRuggero Bastita, Design School KoldingShiho Mori, Tokyo University of the Art

ABOUT MESSE CMesse C is located in Fredericia and is Denmarks third largest convention centre, with thirty-three thousand square meters of indoor space and equal amounts outdoors. It provides human resources, food, space and materials for conferences and meetings, exhibitions and events.

#DC15MESSEC

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Time to Make A summer camp for every child

The camp is a collective effort undertaken by MESSE C and the municipality of Fredericia.

By being facilitators of social innovation, MESSE C is giving back to the community and will reinvent the role of the exhibition centre.

The summer camp system is supported by the Municipality, MESSE C and volunteers. Partnerships will emerge with citizens and institutions.


Page 27

THESE PEOPLE ARE AMAZING.

THEY COME FROM ALL CORNERS OF

THE WORLD AND GIVE US THIS! WE HAVE

RECEIVED FAR MORE THAN WE EXPECTED.

Tina Langkilde Larsen, Marketing Manager,

Lammhults Biblioteksdesign

BY STUDENTS Aleksandra Kozawska, Glasgow School of Art Jaivardhan Singh Channey, Srishti Institute of Art Design and TechnologyFelipe Massami Maruyama, Universidade de So Paulo

ABOUT LAMMHULTS BIBLIOTEKSDESIGNLammhults Biblioteksdesign, a group of seven different trademarks, provides furniture, shelving solutions and accessories for libraries and public spaces.

#DC15LAMMHULTS

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CHALLENGE Libraries have evolved into multipur-pose spaces that take the needs of the citizens as their starting point. This makes libraries become local community centres that guide, entertain and host events. Lammhults is a company aware of that trend. The challenge was there-fore to manage the transition from li-brary shelving and accessory provider to a pro-active company which addresses social needs with their products. So how might we bring Lammhults closer to the users by answering specific public needs with their products?

CONCEPT Comma, a community of makers, is a sys-tem which facilitates dialogue between the library users and companies involved in the library experience creation. It invites the users to become community makers and influence the products and spaces they are using through facilitated co-creation workshops with the designers and experts. Bringing together specialist knowledge and user experience gives potential to pro-vide solutions that are more inclusive and responsive to specific user needs.

Through the Comma workshops, users have not only opportunity to influence

the shape and functions of their local library, but also become aware of the changing role of the library in gener-al and the fact that they are the main agents of that transition. At the same time, companies cooperating with the libraries as well as the libraries them-selves will gain insight into user per-spectives and needs of the specific user groups. Acting as the facilitators and hosts, company designers can register and acknowledge the ideas born and prototyped during the workshop which carries a strong message behind the new products and services.

By introducing the concept of Comma workshops, Lammhults can become more pro-active and enter the area of consultancy for user oriented library solutions. In this way, Lammhults has a chance to become a true social innova-tor with a socially responsive range of products and follow the library mission not only as Library People, but also as Supporters of Knowledge.

REACTIONSTina Langkilde Larsen is Marketing Manager at Lammhults Biblioteksdesign and she is more than satisfied with the students results:

I like the fact that the students have framed a workshop for us. Our employ-ees have different functions, interior, sales, etc., and they can all contribute and it will be inspiring for them as well and generate other ideas.

Gitte Mikkelsen, Online Marketing Coordi-nator, joins in:

I love the concept and Im really im-pressed. In less than a week, they have managed to create a product and do graphic work as well.

Tina Langkilde Larsen concludes: These people are amazing. They come from all corners of the world and give us this! We have received far more than we expect-ed. They have listened to what we have said, interpreted it and done a lot of re-search. They have really gone that extra mile. I think that being able to frame the challenge makes all the difference. This goes to show that the design process really works.

Comma, Rethinking Libraries A community of makers


Page 29Page 28

THIS IS A BRILLIANT IDEA BECAUSE OF ITS SHORT-TERM AND LONG-TERM STRATEGIC

PERSPECTIVES

Claus Holm Christensen, CEO at Kolding Havn

BY STUDENTS Jessica Brown, Case Western Reserve UniversityDario Monetini, Politecnico di MilanoClaudia Naval, Design School KoldingJasper Ryan, University of Technology Sydney

ABOUT KOLDING HAVNBusiness harbor in Kolding inaugurated in 1843. Home to 40 different companies and 800 employees.

#DC15HAVN

SEE GROUP INFO

CHALLENGE Kolding Havn is ideally situated near Kolding city centre, train station and motorways. The harbour encompasses over 2.5 kilometers of water, numerous warehouses and other resources to stage events and gatherings. However, with the current location of the train station, a physical and mental barrier has been built separating the harbour from the rest of the city. Sometimes forgotten or only considered a place of work, Kolding Havn desires to change its image and give something back to the citizens of Kolding. So how might we change the image of Kolding Havn from a place of work to a place of gathering?

CONCEPT Anker (Anchor) utilises available space at Kolding Havn to create a place of be-longing in order to unite community and harbor once more.

During the summer holiday weekends, various companies from Kolding Havn will have created a place of gathering where children from all areas of the city can join together to build, be creative and enjoy friendly competition in the beautifully spacious harbour. Centered on gamifica-tion, the target is to start with the families

of Kolding Havn employees and eventu-ally expand to incorporate children from around the city, especially the Brndkjr Centre to promote inclusion in an atmos-phere of community.

By creating these competitive events, Kolding Havn will increase citizen aware-ness of the harbours existence and its importance to the community, leading to other collaborative efforts to increase usage of the area for other endeavors.

REACTIONSThis is a brilliant idea because of its short-term and long-term strategic perspectives. It links companies togeth-er making day-to-day interaction easier and enabling new partnerships. It links companies and the city together, and it promotes the harbour. So it allows me to achieve all of my goals. I definitely want to involve the city early on and compa-nies outside the fence as well, says Claus Holm Christensen, CEO at Kolding Havn.

I have been inspired by the other projects as well. I would definitely want to join the Camp again. It is an excellent space to foster creativity and development. Small companies often use agencies but the agencies dont really understand the com-

panies and get caught up in their own sys-tems and ways of doing things. Working with these young designers has been a to-tally different experience. Designers have an open mind and a unique way of organ-ising and systematising their thoughts, Claus Holm Christensen finishes.

Anker Create. Play. Belong.

Working in teams, children learn to work with one another to creatively build a raft for the big race. This creates an environment where friendships and community can flourish.

Parents can then be creative themselves, setting together Anker boxes to be used as chairs, benches and tables.

Nice to know:

The Brndkjr Centre offers schooling to children who struggle with severe mental and physical challenges, including autism.


Page 30

AT FIRST I WAS NOT SURE HOW A COMPANY LIKE OURS COULD INTEGRATE SOCIAL

INNOVATION BUT THE STUDENTS HAVE OPENED MY EYES TO ALL KINDS OF POSSIBILITIES, SMALL

AND LARGE IT IS UP TO US

Julie HermansenReception and Marketing Director, Kolding Hotel Apartments

BY STUDENTSJessica Eiermann, Case Western Reserve UniversityIga Slowik, Design School KoldingDiana Gordon, Unitec Institute of Technology

ABOUT KOLDING HOTEL APARTMENTSHotel in central Kolding mainly based on apartment rental.

#DC15HOTEL

SEE GROUP INFO

CHALLENGE Kolding Hotel Apartments could not be closer to the heart of Kolding. However, their bonds with the community could be much stronger. Currently, Kolding Hotel Apartments serves as a home away from home for families and international business people. Their cozy caf provides a calm and relaxing atmosphere for pa-trons to sit and enjoy breakfast, a cup of coffee, or find respite away from the busy workplace. So how might we translate the hospitable atmosphere of Kolding Hotel Apartments into a community spirit? How might we build relationships over coffee?

CONCEPT Kolding Hotel Apartments prides itself on their high quality service to customers. Kaffe Tak. Selvtak. (Coffee Thank you. Youre Welcome.) intends to extend their world-class service to potential customers outside of the hotel apartments to allow Kolding Hotel Apartments to reach out to more people and create a space where generocity and stories may be exchanged. This will bring people together who may otherwise be lonesome and secluded.

In the caf, notes of appreciation of the high quality service of Kolding Hotel Apartments will be displayed. Records of the stories and kindness will be posted on those same walls for all patrons to see. By facilitating meetings, the project will foster companionship and courtesy. Information detailing and advertising the project will be posted next to the caf menu, on wooden blocks the customers will be able to turn around while they ponder over what to order.

By allowing customers to bring their own coffee mugs, the hotel will create a com-fortable and cozy atmosphere to entice casual conversations.

REACTIONSThe concept is really interesting and it surprises me how the students have managed to come up with a concept that truly matches our identity. At first I was not sure how a company like ours could integrate social innovation but the students have opened my eyes to all kinds of possibilities, small and large it is up to us, says Reception and Marketing Director Julie Hermansen

Julie Hermansen also comments on the unexpected benefit of networking with other companies: We met companies that we dont usually interact with and this has been a rewarding side effect of the DesignCamp.

Kaffe Tak. Selvtak. A cup of kindnes

Purchase a cup for a senior person in the Kolding community. Bring your own mug and feel at home. Provide comfort, conversation and a sense of belonging. Change lives, share your support and kindness, and build new friendships. Kolding Hotel Apartments. A home for all: young, old, native, international.


Page 33Page 32

BY STUDENTS Paul Lequay, Design School KoldingYukiko Izumi, Design School KoldingAnanya Arora, Pratt InstituteKeyu Long, College of Design and Innovation, Tongji University

ABOUT ISABELLA FORTELTE DANMARKIsabella produces awnings and other camping accessories.

#DC15ISABELLA

SEE GROUP INFO

CHALLENGE Isabella currently does not have a recy-cling programme in place for their used awnings. How might we change that and give Isabella products a new narrative?

CONCEPT Memorbag is the result of an innovative collaboration between individuals in need and Isabella. Isabella is taking the initiative to apply principles of social innovation by instituting a recycling programme of their used awnings, which enables less fortunate individuals to get a part-job to support themselves making and selling bags with support from Isabella. The aim is to pro-vide a path to recycling materials responsi-bly with a positive impact on society.

The programme will benefit Isabella as it will allow them to cover their cost from bag sales, allow them to retain existing cli-entele with the repeat purchase discount and allow them to feel good about giving back to the community and making a

difference. Moreover, it will provide a huge benefit to the homeless and unemployed individuals, empowering them to make an income to support themselves leading to an improved quality of life and an overall positive impact.

The programme forms a full circle: where the materials go in, products are made and sold, money is generated part of which goes back to Isabella for the cost they incurred and the rest goes to indi-viduals in need. Another unique aspect is that the bags are all telling a story and depicting a memory from the person that donated the awning, which is then shared and passed through multiple hands to the final user to experience creating a form of community sharing.

REACTIONSMads Busk Larsen is Industrial Designer at Isabella and says: This is amazing. Im impressed by all the ideas and thoughts behind the project. I think it is beautiful

that we can make a new product from an old one and introduce to existing custom-ers. And its not too difficult to implement meaning that we are able to integrate social innovation without interfering with the core of the business.

MemorbagFull-circle recycling programme

I THINK IT IS BEAUTIFUL

THAT WE CAN MAKE A NEW

PRODUCT FROM AN OLD ONE

AND INTRODUCE TO EXISTING CUSTOMERS.

Mads Busk LarsenIndustrial Designer, Isabella


Page 35Page 34

BY STUDENTS Takuma Kawamoto, Tokyo University of the ArtsMegan Kwan, Emily Carr University of Art and DesignErica Lim, University of Technology SydneyNora Schnibbe, Design School Kolding

ABOUT EASYFOODEasyFood produces innovative quality bakery items for the convenience sector.

#DC15EASY

SEE GROUP INFO

CHALLENGE EasyFood is growing rapidly, and in the process has unintentionally created a divide between the office and produc-tion; both physically and in terms of communication. Additionally, the stu-dents identified a social disconnect from current community outreach programmes. The students and EasyFood wanted to find a way to engage and contribute to so-ciety that would have a real lasting impact. So their starting point was how might we recreate the community of a small compa-ny in a large company setting?

CONCEPT Elinor is a business and social system for kick-starting an immense transfor-mation of EasyFoods company and community culture.

A simple monthly event brings employ-ees from management and production together, as well as users from Koldings Folkekkken, to engage in conversation. In a shared space opportunities are pre-sented for each group to learn and grow from each other's unique experiences and insights to create equal value. Elinor is the way to make a socially sustaining

difference that is still viable to the visions of a business.

The system operates internally and as a social outreach platform, where communi-ty members would not usually be offered the opportunity to contribute. This will in turn build confidence and direct human support on every side of the cycle.

EasyFood will be locally and globally rec-ognised as a leader in socially sustainable company culture, and set a new standard for radical corporate social responsibility and community involvement. This system can later be scaled to global markets and act as a role model to other companies.

REACTIONSQuality Manager Heidi Holt: Im very impressed. What we got is something that we couldnt have expected. They have taken us by storm. They managed to get everyone in the organisation in-volved and obviously know how people like to interact.

Rikke Hammer Madsen, Quality Coordinator: We kind of watched from the sidelines and had to trust the students

to come up with something, and they cer-tainly didnt betray our trust. Bringing peo-ple together and connecting over games is a great idea and very EasyFood. The students come from completely different cultures and still they manage to capture ours in such a short time. Amazing!

ElinorSharing food, sharing thoughts

WHAT WE GOT IS SOMETHING THAT WE COULDNT HAVE

EXPECTED. THEY HAVE TAKEN US BY STORM

Heidi Holt Quality Manager, Easyfood

Folkekkkenet is a local soup kitchen that runs on local government funds and volunteer work and fundraising. The aim of the organisation is to improve the health and quality of life for disadvantaged people. EasyFood already supplies food to Folkekkkenet.

Easyfoods in-office caf and innovation kitchen are ideal spaces for monthly Elinor events.

110 employees on the production line can provide potential insights which may otherwise go unseen.

Since the company has grown, the management offices had to move across the street from production.

Nice to know:

The project is named after Elinor, one of Folkekkkenets regular users.


Page 37Page 36

ITS A GOOD PROJECT AND CONSIDERING THE CURRENT REFUGEE CRISIS, THE TIMING

IS PERFECT

Allan Therkelsen Supply Chain Manager, Olino

BY STUDENTS Melissa Gutekunst, Pforzheim UniversityStefano Prevosti, Design School KoldingLeah Das, London College of Fashion

ABOUT OLINOBased in Odense, Denmark, Olino provides high quality uniforms for airline services worldwide. Their clientele includes Qatar Airways, Icelandair and Apotek.

#DC15OLINO

SEE GROUP INFO

CHALLENGE Olinos current business model reaches to airline services, and rarely any further. At present, there is little Corporate Social Responsibility in the company, and they struggle with visibility within the market-place. How might we couple these com-pany concerns with wider issues such as waste, resource consumption, migration, social integration and the loss of skills? How might we generate social value and Corporate Social Responsibility through material reuse?

CONCEPT Smlse (Seamless) takes discarded air-line uniforms as the basis for a new, more socially responsible, line of products.

Initially focused on the province of Vollsmose in Odense; the project aims to develop skills and forge longer-term opportunities for the local community. Once fully trained, the team works together to blend quality craftsmanship and storytelling to create unique products for home and beyond.

Smlse builds on existing business structures, yet diverts unused resources and firsthand knowledge, towards a sys-tem that becomes embedded with social

benefit. It promotes the benefit of reuse, yet also creates a dynamic link between individuals within the community and the exisiting structure of Olino.

Beyond this, Smlse is a model that could be adopted by any company who wishes for greater social value in what they do. Through the story and structure of Sm-lse, Olino and partner airlines can solidify a brand identity that holds social value at the heart preparing their business for the world of the future. Smlse creates a seamless cycle between Olino, their Airline clients and people on the ground.

REACTIONSSupply Chain Manager at Olino, Allan Therkelsen, responds to the project: Its a good project and considering the current refugee crisis, the timing is perfect. Its a great opportunity for us to help the people of Vollsmose become integrated into the Danish society. And the sustainable aspect is completely in line with what we want to do at Olino.

Smlse Connecting neighbourhoods through skill development and reuse


Page 38

ELINOREasy FoodWWW.EASYFOOD.DK

Takuma Kawamoto | Tokyo University of the Arts | EMAIL | LINKEDIN

Megan Kwan | Emily Carr University of Art and Design | EMAIL | LINKEDIN

Erica Lim | University of Technology Sydney | EMAIL

Nora Schnibbe | Design School Kolding | EMAIL

MEMORBAGIsabella Fortelte DanmarkWWW.ISABELLA.NET

Paul Lequay | Design School Kolding | EMAIL | LINKEDIN | WEBSITE

Yukiko Izumi | Design School Kolding | EMAIL

Ananya Arora | Pratt Institute | EMAIL

Keyu Long | College of Design and Innovation, Tongji University | EMAIL

ANKERKolding HavnWWW.KOLDINGHAVN.DK

Jessica Brown | Case Western Reserve University

Dario Monetini | Politecnico di Milano

Claudia Naval | Design School Kolding

Jasper Ryan | University of Technology Sydney

KAFFE TAK. SELVTAK.Kolding Hotel Apartments WWW.KOLDINGHOTELAPARTMENTS.COM

Jessica Eiermann | Case Western Reserve University | EMAIL | LINKEDIN | 1-330-860-4036 Iga Slowik | Design School Kolding | EMAIL

Diana Gordon | Unitec Institute of Technology | EMAIL

Des

ignC

amp

20

15

Gro

ups

and

com

pani

es

We caught up with a few of the busy students during camp. Here are some of their thoughts.

Meet Ayan Bihi

SCHOOL: ENSCI-Les Ateliers, France

LINE OF STUDY: Industrial Design, 4th year

NATIONALITY: Somali-Canadian

USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCEDiversity, laughter, collaboration, adventure, curiosity

WHY ARE YOU HERE? As I am towards the end of my studies, I came here because I was curious to learn through my own eyes what design, social innovation and entrepreneurship could produce. The idea of inte-grating design within a socially responsible context is something I have been in search of for some time. I am also interested in obtaining new skills which I could apply in my practice as a designer.

WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR?My biggest learning experience during the Design-Camp has been challenging myself to look at my surroundings and actions through a different per-spective of placing myself in a space of observation and reflection.

HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION? I feel that design holds a methodology that can be applied to various aspects of life. The possibility of looking at a problem from a different perspective with a different method can actually bring a refresh-ing viewpoint. I feel that design is capable of provid-ing a sense of change, especially within a sphere that is not accustomed to the ways of design, for example within the public sector.

GENERALLY, WHAT INSPIRES YOU?I am inspired by the unknown and all that ignites my curiosity and the challenges and the possibilities of finding creative methods to satiate my curiosity.

WHAT HAS CAUGHT YOUR PROFESSIONAL ATTENTION AT THE MOMENT?My attention has been grasped as of late by rede-fining design in a method which rebels against the classical models of design. Applying the methods of design outside of the form of products and objects.

WHAT WOULD BE YOUR IDEAL JOB AND WHY?My ideal job would be one where I could wake up each morning feeling that my actions and work are contributing to provide a change towards the collective, be it minute or grand. My ideal job would also involve interacting with individuals from differ-ing cultures with the interest of being able to grow as a designer.


Page 41Page 40

NORD NIGHT NORD GourmetWWW.NORDGOURMET.COM

Nanna kjr | Design School Kolding | EMAIL

Peta Goldberg | Greenside Design Center | EMAIL

Feng Qian | Kingston University | EMAIL

TO NLE I EN HSTAK Syddansk KvgWWW.SD-K.DK

Sara Faraj | Unitec Institute of Technology | EMAIL

Sauha Lee | Emily Carr University | EMAIL

Giulia Pesce | Design School Kolding | EMAIL

Dendi Rickmers | Glasgow School of Art | EMAIL | LINKEDIN | +49 151 27015021

Zejun Yan | Design School Kolding | EMAIL

MUNGO EXPERIENCE Mungo Park Kolding WWW.MUNGOPARKKOLDING.DK

Aylin Sabrina Jngling | Pforzheim University | EMAIL

Ciara Musnitzky | Greenside Design Center | EMAIL

Ke-Yi Liang | Kingston University | EMAIL

Ilaria Angelone | Design School Kolding | EMAIL

SANAOur Daily HeroesWWW.OURDAILYHEROES.COM

Cristina Paleari | Politecnico di Milano | EMAIL | PORTFOLIO | +39 3389302867

Monika Bartoov | Design School Kolding | EMAIL | WEBSITE | +420 731 754 884

Miki Gee Murata | Pratt Institute | EMAIL | WEBSITE

Ayan Bihi | ENSCI-Les Ateliers | EMAIL | LINKEDIN | WEBSITE

COMMA, RETHINKING LIBRARIESLammhults BiblioteksdesignWWW.LAMMHULTSBIBLIOTEKS- DESIGN.COM

Aleksandra Kozawska | Glasgow School of Art | EMAIL | +48793698398

Jaivardhan Singh Channey | Srishti Institute of Art Design and Technology | EMAIL | WEBSITE | LINKEDIN | BEHANCE | +91 9901912019

Felipe Massami Maruyama | Universidade de So Paulo | EMAIL | LINKEDIN | +55 11 994229191

Meet Jaivardhan Singh Channey

SCHOOL: Srishti Institute of Art, Design and Technology, India

LINE OF STUDY: Interaction Design, 4th year

NATIONALITY: Indian

USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCEParty, expressive, resourceful, escape, road to success

WHY ARE YOU HERE?To challenge myself. To explore the need for social innovation and to understand how important it is in our everyday life. And of course to meet like-mind-ed people and make new friends.

WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR?To realize that keeping your ego away from your work and building on the ideas of others is always better than forcing an idea just because you came up with it. The need of the society/company should be prioritised more than our personal fame. Fame will come automatically.

HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION?By figuring out the thin grey line between business and social innovation, designers can give the world a whole new meaning. They can influence people to leave their 9-5 jobs and start something with a deeper meaning which helps them get a profit and at the same time helps the society. Social innova-tion does not necessarily mean you have to donate something and reduce the company's profits. It means that at the end of the transaction all the peo-ple should feel happy.

GENERALLY, WHAT INSPIRES YOU?'The caves you fear to enter, holds the treasure you seek' - Joseph Campbell

The greed to achieve more every day helps me keep going.

WHAT HAS CAUGHT YOUR PROFESSIONAL ATTENTION AT THE MOMENT?The need of artistic/design interventions to change the way the society works. People need to under-stand that staying happy as a society is much more important than being happy alone.

WHAT WOULD BE YOUR IDEAL JOB AND WHY?To own a company that aims towards changing the mindset and behaviour of the people in discreet ways through various artistic mediums. This kind of job would help me stay curious which thus drives my energy.


Page 42 Page 43


TIME TO MAKEMesse CWWW.MESSEC.DK

Gatan Barb | ENSCI Les Ateliers | EMAIL

Christian Kau | Design School Kolding | EMAIL

Radhika Dilip Kale | Sristhi Institute of Art, Design and Technology | EMAIL | BEHANCE | LINKEDIN | INSTAGRAM | +91 7720997799

Ruggero Bastita | Design School Kolding | EMAIL

Shiho Mori | Tokyo University of the Art | EMAIL

SMLSEOlinoWWW.OLINO.DK

Melissa Gutekunst | Pforzheim University | EMAIL

Stefano Prevosti | Design School Kolding | EMAIL

Leah Das | London College of Fashion |

Meet Jasper Ryan

SCHOOL: University of Technology Sydney, Australia

LINE OF STUDY: 2nd year Bachelor of Civil Engi-neering combined with Bachelor of Creative Intelli-gence & Innovation

NATIONALITY: Australian

USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCE "Party". Social. Creative. Diverse. Barnabas (teacher ed.).

WHY ARE YOU HERE? I'm incredibly passionate about social innovation (to me that's innovation for a good cause), and that seems to be the fundamental element of this design camp.

WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR?That diverse group work with people from different countries, ages and disciplines can be incredibly com-plex but when it works the results can be outstanding.

HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION? I think that design thinking is a brilliant way to address the more fearsome problems of the 21st century and that design thinking will become more and more important over the next few decades. Most designers I've met are also good at contribut-ing humour and quirkiness to the creating process which I believe can be extremely powerful with social innovation.

GENERALLY, WHAT INSPIRES YOU? I'm inspired by the people who are bizarre, passion-ate and creatively intelligent. Regardless of what they do they love it and they do it well, whether it be about solving climate change or designing the next batch of exciting shoe laces.

WHAT HAS CAUGHT YOUR PROFESSIONAL ATTENTION AT THE MOMENT? After this design camp I've become a lot more pas-sionate about the possibilities of design, I may focus on developing some of those skills to enable myself to create more freely.

WHAT WOULD BE YOUR IDEAL JOB AND WHY?My ideal job would be one that offers new challeng-es every day. One that involves travelling to various locations and meeting many strange people. I'm not entirely sure what that job is and if it is more than one.

Meet Sara Faraj

SCHOOL: Unitec Institute of Technology, New Zealand

LINE OF STUDY: Bachelor of Graphic Design graduate, 1st year Masters in Creative Practice

NATIONALITY: Born in Iraq, New Zealand citizen

USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCEInformative, Fun, Multi-talents, Multi-Culture, Inspiring

WHY ARE YOU HERE? Before this camp, I have never had a clear idea of what "social innovation" really is. Im hoping by the time I get back to Auckland I will have a clear idea of what social innovation is. Plus, it is a great oppor-tunity to develop and expand my knowledge, learn-ing from others, "international" others. Amazing!

WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR? Stepping out of my comfort zone. As designers we tend to do what we are told by the client whether or not we agree it was never an option for us to discuss. Now, at the DesignCamp we learn how to im-plement our ideas, communicate them to clients in a way that makes them feel it was really their idea. This to me so far is a whole new skill that I am learning.

HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION?I believe we are great "people persons". We under-stand human behaviours and how people interact with certain things. We visualise, we observe 24/7.

WHAT INSPIRES YOU?People, from all generations, all nationalities

WHAT WOULD BE YOUR IDEAL JOB AND WHY? I ask myself this question almost every day and still have not figured it out yet. I am leaning towards service design, where I can "design for something" and not only design something, which is what I am currently doing at my job.

EMAIL


Page 45Page 44

SOCIAL INNOVATION & ENTREPRENEURSHIPINTERNATIONAL DESIGNCAMP2015

OVERALL, IT WAS AN AWESOME EXPERIENCE BUILT AROUND SOCIAL

INNOVATION. VERY WELL ORGANIZED, IT PROVIDED ME WITH AN OPPORTUNITY

TO WORK ON A REAL-LIFE PROJECT WITH AN INTERESTING COMPANY, IN A

GREAT TEAM, SURROUNDED BY INSANELY GREAT AND CREATIVE PEOPLE.

Aleksandra Kozawska, Glasgow School of Art

I SEE IT NOW, HOW DESIGNERS CAN HAVE A MAJOR IMPACT ON SOCIAL INNOVATION.

THEY UNDERSTAND HUMAN BEHAVIOUR AND THEY

ARE ABLE TO VISUALISE AND MAKE AESTHETIC

PROTOTYPES. THEY CAN DESIGN CONCEPTS AND PROBLEM-SOLVING AND

MAKE US CREATE BETTER SOLUTIONS.

Gyula Vajda, CEO, Our Daily Heroes


Page 46 Page 47

Students

Teachers

Erin Sauha Lee, Emily Carr University, Canada

Megan Kwan, Emily Carr University, Canada

Ananya Arora, Pratt Institute, USA

Miki Gee Murata, Pratt Institute , USA

Jessica Eiermann, Case Western University, USA

Jessica Brown, Case Western University, USA

Ciara Musnitzky, Greenside Design Center, South Africa

Peta Nicole Goldberg, Greenside Design Center, South Africa

Jaivardhan Singh Channey, Sristhi Institute of Art, Design and Tech., India

Radhika Dilip Kale, Sristhi Institute of Art, Design and Tech., India

Aylin Sabrina Jngling, Pforzheim University, Germany

Melissa Gutekunst, Pforzheim University, Germany

Feng Qian, Kingston University, Great Britain

Ke-Yi Liang, Kingston University, Great Britain

Leah Das, London College of Fashion, Great Britain

Shiho Mori, Tokyo University of the Art, Japan

Takuma Kawamoto, Tokyo University of the Art, Japan

Jasper Ryan, University of Technology Sydney, Australia

Erica Lim, University of Technology Sydney, Australia

Filipe Massami Maruyama, Universidade de So Paulo, Brazil

Diana Gordon, Unitec Institute of Technology, New Zealand

Sara Faraj, Unitec Institute of Technology, New Zealand

Aleksandra Kozawska, Glasgow School of Art, Scotland

Anna Denderah Rickmers, Glasgow School of Art, Scotland

Gatan Barb, ENSCI - Les Ateliers, France

Ayan Mohamed Bihi Aden, ENSCI - Les Ateliers, France

Dario Monetini, Politecnico di Milano, Italy

Cristina Paleari, Politecnico di Milano, Italy

Keyu Long, College of Design and Innovation, Tongji University, China

Laila Grn Truelsen, Communication Designer and Head

of LAB for Social Inclusion at Design School Kolding

Lon Kranenburg, Communication Designer and Founder

and CEO of WOAU, a broad ranging and innovative design

practice based in Rotterdam in the Netherlands.

Barnabas Wetton, Interaction Designer and Head of

Innovation at Design School Kolding

Caroline Matilde Borg Nielsen, Design School Kolding, Denmark

Christian Kau, Design School Kolding, Denmark

Claudia Naval Baudin, Design School Kolding, Denmark

Giulia Pesce, Design School Kolding, Denmark

Iga Slowik, Design School Kolding, Denmark

Ilaria Angelone, Design School Kolding, Denmark

Julie Fabricius, Design School Kolding, Denmark

Marco Federico Cagnoni, Design School Kolding, Denmark

Monika Bartosova, Design School Kolding, Denmark

Nanna kjr Srensen, Design School Kolding, Denmark

Nora Schnibbe, Design School Kolding, Denmark

Paul Lequay, Design School Kolding, Denmark

Ruggero Bastita, Design School Kolding, Denmark

Stefano Prevosti, Design School Kolding, Denmark

Yukiko Izumi, Design School Kolding, Denmark

Zejun Yan, Design School Kolding, Denmark

DESIGN SCHOOL KOLDING WANTS TO

FORM PARTNERSHIPS TO UNDERSTAND

NEW WAYS OF DESIGNING AND DESIGNING

INTO NEW PARADIGMS. AT THE DESIGNCAMP

WE HAVE SMALL COMPANIES THAT DARE

LOOK INTO SOMETHING VERY, VERY DIFFERENT

AND WE HAVE AN INSTITUTION THAT

DARES AND FOLLOWS THROUGH ON

MAKING NEW ROUTES.

Barnabas Wetton, Teacher


Page 48 Page 49

Case Companies for Designcamp 2015

#01EasyFoodWWW.EASYFOOD.DK

#02Isabella Fortelte DanmarkWWW.ISABELLA.NET

#03Kolding Hotel ApartmentsWWW.KOLDINGHOTEL APARTMENTS.COM

#04Kolding HavnWWW.KOLDINGHAVN.DK

#09OlinoWWW.OLINO.DK

#10Our Daily HeroesWWW.OURDAILYHEROES.COM

#11Syddansk KvgWWW.SD-K.DK

2

13

5

11

47

9

6

810

Local partners from all over the Region of Southern Denmark

#05Lammhults BiblioteksdesignWWW.LAMMHULTSBIBLIOTEKS- DESIGN.COM

#06Messe CWWW.MESSEC.DK

#07Mungo Park KoldingWWW.MUNGOPARKKOLDING.DK

#08NORD GourmetWWW.NORDGOURMET.COM


Page 50 Page 51


Social Innovation & Entrepreneurship

The DesignCamp2015 took place from 28 September to 9 October and was organised in collaboration between Design School Kolding, D2i - Design to innovate, Syddansk Vkstforum, TREFOR and the EU Social Fund.

The DesignCamp is internationally recog-nised for establishing a space for compa-nies, experts and design students to come together and engage in a current topic and the creation of new concepts. The interna-tional encounter, the unique Danish culture and the creative setting at Design School Kolding constitute the perfect starting point for innovation. This year, the DesignCamp zoomed in on social innovation.

In less than two weeks, and inspired by the DesignCamp BusinessConference, 42 design students from 19 countries worked with 11 companies and created social innovation by applying design methods of research, ideation, prototyping, and testing and designed anything from structure and spaces to actions, experiences and identity; design concepts that are ready to be taken to the next level.


SOCIAL INNOVATIONS ARE NEW SOLUTIONS

(PRODUCTS, SERVICES, MODELS, MARKETS, PROCESSES, ETC.) THAT SIMULTANEOUSLY MEET

A SOCIAL NEED AND LEAD TO NEW OR IMPROVED

CAPABILITIES AND RELATION-SHIPS AND BETTER USE OF ASSETS AND RESOURCES.

The Young Foundation

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Social Innovation & Entrepreneurship

Documents

Transcript of Social Innovation & Entrepreneurship