ARTKEK HANDMADE KNIVES‘‘our passion is to create for your passion’’

Vision:People from everywhere to desire our brand which produces quality hand-made knives to be the answer for their passion or profession.

Mission:Our goal is to provide you with the best products for your passion or profession.

Goals:• The design department will develope 5 new producible knife

and 15 different piece of jewelry designs by the end of this year.

• The marketting department will increase the retail quantity by %100 by the end of the year 2015.

• Company will be the most prefered brand in culinary arts and hunting in the Baltics Region by the end of 2015.

• By the end of 2020 we will reach to the global market.

ARTKEK HANDMADE KNIVES

We want to reach Knive Group

Segmentation aspects

gender male/female male/female male/female female male/female

male/female

age 18-60 18-60 20-65 30-55 50-65 25-65

occupation chefs (hobby)

chefs (professionals)

huntersfishermen

housewifes grandparents

collectors

demands styledesignperformnace

performanceergonomicsdesign

designperformancefunctuality

the ‘wow’ effectemotiondesign

traditionsdesignemotion

designstyle

income + $30,000 + $40,000 + $25,000 + $20,000 + $25,000 + $50,000

ARTKEK HANDMADE KNIVES

Jewelery Group

Competitor Analysis:

ARTKEK HANDMADE KNIVES

ARTKEK HANDMADE KNIVESSWOT Analysis

ARTKEK HANDMADE KNIVES

Income StatementARTKEK HANDMADE KNIVES

ARTKEK HANDMADE KNIVESSurvey Results

KNIVES

• The results show that our main target group is male and their average age 31.

• Also they generally buy chef knives for kitchen usage and keep in countertop knife blocks.

• Generally they prefer knives made from stainless steel as well as carbon steel and semi stainless steel.

• Customers are usually willing to pay 0-100 Euro for one knife. But there is another group of person willing to pay like 250-500 Euro also.

JEWELRY

• Our other segment is jewelry and the survey results show that generally our segment groups don’t wear jewelry but a group of people like %31 wear them everyday.

Finally, we consider that our products need to particularly focus on stainless steel chef knives. Furthermore, the results are showing that even they prefer cheaper knives, there is another group who is willing to buy our luxury products so we can create a market as we expected.

ConclusionARTKEK HANDMADE KNIVES

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