Entrepreneurship
39
BUILDING CONSUMER LOYALTY THROUGH BRANDED COMMUNITY ENTREPRENEURSHIP
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http://blog.ngochieu.com/chia-se/entrepreneurship-doing-business-in-vietnam-conference/ This presentation I shared in Doing Business in Vietnam Conference. In my session I share about the good, the bad things of become an Entrepreneur, and some advises how to deal with it.
Transcript of Entrepreneurship
BUILDING CONSUMER LOYALTYTHROUGH BRANDED COMMUNITY
ENTREPRENEURSHIP
ABOUT ME
Hieu NguyenPRESENT: Digital Media Director @ Ringier VietnamPAST PERFECT: Dizatec, Sony, VON, Y&R, Yahoo!
CASE STUDIES
WHAT I DID RESULT?
• OTOSAIGON (2003) #1 AUTOMOBILE WS IN VN• MARRY.VN (2010) #1 WEDDING WEBSITE IN
VN• BEPGIADINH (2010) #1 COOKING WEBSITE IN
VN• VXIX HERITAGE (2007) SUCCESS UNTIL NOW
entrepreneur
entrepreneur/,ɔntrəprə'nə:/
• A person who have an idea and dare to start that idea.• A people who have a talent for seeing opportunities and the
abilities to develop those opportunities into profit-making businesses.
3 styles:entrepreneur
1. Opening a new business/organization.2. Making new products or services or market in existing firms.3. Creating charitable organization.
intrepreneur/ɪntrəprəˈnɜr/
A person who has an entrepreneur skill set but works within an organization, enterprise, or venture.
entrepreneur/,ɔntrəprə'nə:/
• The Dark Side of Entrepreneur• The Bright Side of Entrepreneur
• How we deal with it?
THE DARK SIDEOF ENTREPRENEUR
DAVID vs GOLIATH
BOOK RECOMMENDED
BLUE OCEANSTRAEGY
YOUR WORKING TIME NEVER STOP
SACRIFICE TIME FOR YOUR FAMILY
FINANCE PRESSUREBILL / TAX / DEBT …
YOU HAVE TO BE A BLENDERHR, ADMIN, IT, FINANCE, CUSTOMER CARE, SALES, MARKETING…
YOU
YOU PREPARE TEAM BUILDING FOR OTHERSNO VACATION FOR YOU!
YOU CAN NOT BLAME ANYONEBUT ANYONE CAN BLAME YOU
THE BRIGHT SIDEOF ENTREPRENEUR
FLEXIBLE SCHEDULE / TIME / WORKING STYLE
YOU ARE YOUR OWN BOSS
DECIDE YOUR OWN WAY
ENJOY THE STRESS
STEP OUT OF THE BOX
MONEY / FAMOUSSHOULD NOT BE IN THE LIST
THE DARK SIDEOF ENTREPRENEUR
HOW TO DEALWITH IT?
PASSION
WHAT WE NEED?
MAKE US STRONGERKEEP YOU BELIEVE
MOTIVATE YOU & OTHERHELP YOU RE-INVENT
BOOK RECOMMENDED
CRUSH IT!Gary Vaynerchuk
PASSION
WHAT WE NEED?SET YOUR GOAL• CLEAR• ATTAINABLE• TRACKABLE
“If your goals can no longer be tracked, then it is no longer a goal”
• WRITE IT OUT
BELIEVE INYOURSELF
BELIEVE INYOURSELF
LIEVE IN
PASSION
Think for your customer/visitor benefits first,Don’t worry, your benefits will automatically come after.
CUSTOMERYOUR
FIRSTLATERBENEFITS
ALWAYS LISTENFROM
Your clients/visitorsSmart/Fool person
Who hate youWho love you
…
BE PATIENCE
TAKE RISK
BOOK RECOMMENDED
TAKE THE RISKBen Carson
THAT CAN HAPPEN?
BEST THINGS WORST THINGS
1. 2.3.
1. 2.3.
DO
1. 2.3.
1. 2.3.
NOTDO
BUILD YOUR RELATIONSHIP
• Join Networking party/Conference• Join Difference Type of association• Share your knowledge freely• Do good job for your client• Get familiar with the term of
“Personal Brand Reputation”
BOOK RECOMMENDED
NEVER EAT ALONEKeith Ferrazzi
JUST GET
STARTED
• I will do it!• I have a plan…• I’m waiting for…• I have to do (something) first
WHAT WE NEED?
1. PASSION2. SET A GOAL3. BE / BELIEVE YOURSELF4. THINK FOR YOUR CLIENT FIRST / YOU LATER5. ALWAYS LISTEN6. BE PATIENCE7. TAKE THE RISK8. BUILD YOUR NETWORK9. JUST GET STARTED
IMAGING OUR WHOLE LIFE ISA DAY GO TO FISHING LAKE• 8 HOURS = 80 YEARS• WE CAN’T TAKE THE FISH BACK HOME• NO MEDAL FOR THE WINNER
ALL WE CAN/SHOULD DO IS
enjoy our fishing time!
I WISH YOU ENJOY ITJUST LIKE ME
THANK YOU!AND I WISH YOU ENJOY
MY SESSION
www.ngochieu.com
