Entrepreneurial Essentials book summary

Book summaryand endorsements

James D. Roumeliotis

ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics

In a nutshell

This is a book about implementing refreshing business strategies in the volatile and contemporary marketplace.

BE FIRST, DIFFERENT & DARING


Strategies every successful leader must know.



Depth & Breadth

Sales Management

Tactics for the

goal-oriented

executive.



Depth & Breadth

Executive Leadership



Depth & Breadth

Effective

Marketing and

Branding

techniques.



Depth & Breadth

Design,

Innovation, and

the Luxury

Domain.



Depth & Breadth

Post-recession

marketing

thoughts

and applications.



Depth & Breadth

What you don’t know can hurt your business – Food for Thought



Depth & Breadth

Effective political campaign strategies by utilizing marketing techniques along with the personal brand.


Depth & Breadth ── other than the corporate world


PREAMBLE CHAPTER I: Business Effectiveness • The 7 Key Principles for Business Success • The Inept Organization• Innovative Yet Effective Hiring Practices CHAPTER II: Executive Leadership• Optimizing the Decision Making Process • The Anathema of Bureaucracy: Dealing With Its

Fate and Embracing Its Inverse CHAPTER III: Sales Management Strategies• Plotting Sales Structure Strategy• Sales Force Dynamics • (Sales) Management by Tactics • Sales Management: Focusing On Core

Competencies for Extraordinary Results CHAPTER IV: Marketing and Branding Tactics• Branding Strategies for a Fundamental

Differentiation • Professional Branding Up-Close and Personal:

Advice for the Private Practice • ME Inc.: The Impact of Personal Branding in

Strategic Marketing • Exploiting the Benefits of Niche Marketing • Demonstrate Rather Than Tell: Experiential

Marketing • Ambiance Marketing

• Marketing Strategy vs. Public Relations • Lifestyle Branding• Branding Bottled Water• Post Recession Marketing Approach

CHAPTER V: Customer Engagement• The Customer Experience • A Philosophy Named “Customer Service”CHAPTER VI: Design and Innovation• The Essence of Creative Consumer Product and

Packaging Design CHAPTER VII: The Luxury Domain• Defining the Luxury Brand • Luxury Condominium Marketing • Upscale Restaurant Marketing with an Attitude• Embracing a New Paradigm Shift in the Luxury

Product Domain - Post Recession Business Outside of the Corporation• How to Run an Effective Political Campaign

Bibliography



Table of Contents

James, multilingual and multicultural is a longstanding sales management strategist, customer service and luxury lifestyle marketing practitioner, and adviser based in Montreal. He is a graduate of McGill and Cornell University respectively.

James has lived and conducted business in 3 countries, as well as founded several companies including a successful yacht brokerage firm in the Mediterranean region despite obstacles in a challenging social environment. He has also been involved in diverse industries including financial services, leisure maritime, hospitality, CE, CPG, and the luxury domain.

Amongst his achievements: brought an international mindset and creative marketing skills to the yachting industry, implemented Best Practices to financial services sales teams and successfully established a new CE brand presence from the ground-up in a local market, and in a timely manner, for a high-end wireless European manufacturer.

James is recognized as a prolific writer, creative problem solver, a mentor, coach, teaching instructor, as well as a speaker.


ABOUT James D. Roumeliotis

PROFILE: www.linkedin.com/in/jdroumeliotis BLOG: www.jdrazure.wordpress.comHUFFINGTON POST Blog: http://www.huffingtonpost.com/james-d-roumeliotis/PORTFOLIO OF ACCOMPLISHMENTS: www.box.net/jdroumeliotis PRESENTATIONS: www.slideshare.com/jdrazure VIDEO INTERVIEW: Coming soon!SPEAKING CIRCLE: http://speakermix.com/jdrazure/

http://www.linkedin.com/in/jdroumeliotis

http://www.jdrazure.wordpress.com/

http://www.huffingtonpost.com/james-d-roumeliotis/

http://www.box.net/jdroumeliotis

http://www.slideshare.com/jdrazure

http://speakermix.com/jdrazure/

Book Endorsements/TestimonialsUnconventional Business Wisdom is what everybody needs to have if they want to be successful entrepreneurs. In today’s education-

inflated society, James shows how developing your entrepreneurial skills are paramount in building a successful business. With a record

high numbers of MBA and PhD’s the next frontier in business will be creative thinking to blaze new trails in the business world.

Unconventional Business Wisdom is not taught, it is experienced! Let James Roumeliotis guide you through your journey in business!

Baastian van Gent -- Vice Chairman, Europe China Foundation

If you want to grasp key ideas on business tactics, and to understand how successful processes can be achieved thanks to clear and

numerous examples, then 'Entrepreneurial Essentials' will surely be a very useful tool. Its approach is pragmatic, and also includes a

sharp analysis of the sometimes hermetic luxury brand industry.

Stéphane Dellile -- Managing Director & CEO at Chopard, Japan

As a medical practitioner, I found James Roumeliotis's marketing and branding contents very relevant, as well as achievable to implement

into my own practice for success.

Dr. Lila Bratani -- Plastic and Aesthetic Surgeon, Stuttgart, Germany

Entrepreneurial Essentials, combines research with proven practices in actual situations. The book offers a combination of books smarts

and street smarts with sound advice in the most essential areas of business.

Leslie Powell -- Business Consultant (for Franchisees) at McDonald’s Restaurants of Canada Ltd.

You have covered an amazingly extensive array of topics in an easy to understand and to appreciate style. I am keen to share your

wisdom and insights on ‘branding and customer engagement’ with my associates. Your book should be reviewed and discussed by the

2nd year MBA student-executives.

Bhaskar Patel -- General Manager at Cybersoft Technologies Inc.

The author has a knack for providing succinct, practical and well organized advice on a vast range of topics. The chapter on political

campaigns should be read at the outset by all who are considering running for public office.

Wade Staddon, BA, MUP -- Councillor - District 3, Chair - BEAC; City of Beaconsfield, Quebec, Canada


Entrepreneurial Essentials book summary

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