Entrepreneur’s Guide to Startup FundingA fundamental guide to setting up your pitch deck.

Pithia, Inc. February, 2018

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This guide is only a starting point. It is recommended that entrepreneurs use their own formatting, design, consolidated/expanded sections as needed, and re-order slides however makes the most sense for your pitch.

However, you must provide content for all sections in this guide.

You should be able to make it through the content in 30 minutes, but be prepared to discuss additional granularity to answer questions for our analysis.

Feedback, questions and pitches can be sent to: pitches@pithia.com

Guide to the Guide

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1. Problem Statement

Pitch Deck Sections

•State the business problem you are trying to solve.

•What the impact of this problem? Scope and scale to users or industry problem

•Make it personal – why does this matter to you?

2. Vision/Mission of the Company/Solution•Vision: How are you solving the problem described

in the previous slide

•Mission: Why are you doing this?

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3. Market Opportunity and Competition

Pitch Deck Sections

What’s the size of your addressable market?

§ Current –based on research or back-of-envelope arithmetic

§ Future market –How/why is this market growing?

§ Who are your competitors?

§ If you’re creating/defining a new market establish some baseline reference point

4. Value Proposition and Blockchain Solution•Pithia invests in companies using blockchain to solve real-world

problems.

•Why is this an ideal use case for blockchain?

•Why does the use of blockchain technology in your solution create a clear competitive advantage?

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5. Competitive Advantage/Barriers to Entry

Pitch Deck Sections

•What differentiates your company/product?

•What hills are you willing to die on in pursuit of best product, UX, etc.

•Why you will succeed, and others will fail in entering this market.

6. Business Model/Customer Acquisition Strategy•Who is your target customer/market?

•What is your overall strategy for sales/marketing/business development to reach this customer and turn them into revenue

•What has worked so far? Logos, of current customers if applicable

•Metrics around customer acquisition cost, churn, etc. if applicable

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7. Progress/Accomplishment to Date

Pitch Deck Sections

•Market validation –sales, customer feedback, etc.

•Product development so far

•Size of current team

8. Road Map•Six to Eight quarter roadmaps:

§ Business roadmap: How will you develop the business?

§ Product roadmap: How will the technical capabilities develop?

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9. Financials

Pitch Deck Sections

•8-12 quarters of financial forecasts (quarterly or monthly)

§ These must tie back in to the deliverables from the raise and include color on key assumptions such as user count and expected hiring plans

§ Capital raised should also appear here and to give a clear picture of financial runway based on reasonable expectations on expenses and growth

•Current financial position/balance sheet.

§ A snapshot of your current liquidity (aka bank account balance –outstanding S/T debt like credit cards and trade payables) and any L/T liabilities.

§ Should include current funding and runway.

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10. Detail About the Team

Pitch Deck Sections

•Management team biographies and experience

•How did the team meet? How long have they worked together?

•Board director/advisor bios are optional

•What we want to see: That the team is uniquely qualified and hungry to solve this problem.

11. Fundraising•Dollar amount and valuation

•How much have you raised so far?

•Use of proceeds

•How much runway this will buy?

•Future fundraising plans?

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12. Reasons We Should Invest

Pitch Deck Sections

•Review three to four key points

•E.g. management experience, market opportunity, traction, etc.

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Pitch decks, feedback, and questions can be sent to pitches@pithia.com

Thank you.