Entertainment Weekly Summer Preview Issue
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TM Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1- 781-645-1515 Entertainment Weekly: 2011 Summer Movie Preview Issue We turn action codes into mobile engagement on any mobile phone.
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In designing their Summer Movie Preview issue this year, Entertainment Weekly brought the content to life using Nellymoser video and mobile web design. The campaign brought together material from sponsors and editorial for a comprehensive interactive experience that allowed readers to experience the preview issue first hand.
Transcript of Entertainment Weekly Summer Preview Issue
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Entertainment Weekly:2011 Summer Movie Preview Issue
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
2011 Summer Movie Preview Issue
• Action Codes span the entire issue▫ Advertising and editorial
▫ Use more codes to increase participation
• 19 Codes used in Editorial▫ Movie previews enhance Summer
Preview editorial feature
• 11 Codes used in Advertisements▫ Microsoft Tag for each ad
▫ Leads to advertiser content and videos framed in EW experience
• Video with Post-Rolls, Playlists
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Action Codes are Promoted Throughout the Issue
• Code and instructions featured in the Letter from the Editor
• Central page provides instructions for scanning
• Code provides a link to the main mobile page
• Features advertisers
• Scan to subscribe to magazine
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Codes in advertising and editorial lead to increased overall engagement
See clips and trailers from this summer’s new releases
Action Codes bring the Summer Movie Issue to life
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Action Codes Lead to Interactive Sponsor Pages
Link to Movie Trailers
Share, Twitter, and Email sharing
Watch Video
Link to Entertainment
Weekly homepage
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Summer Movie Feature Enhanced by Content
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
Action Codes Lead to Interactive Movie Pages
Facebook, Twitter, and email sharing
Link to Entertainment
Weekly homepage
Provides release date and movie information
Link back to the main page
Watch exclusive
video
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
Redirects After Video to Illustrated Menu Page
Access all preview pages from menu
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
Menu Page Also Connects to Sponsor Video Pages
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515
