Entertainment weekly-summer-movie-preview-issue-20111

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 1

2011 Summer Movie Preview Issue

• 30 Action Codes span the entire issue▫ Advertising and editorial

▫ More codes increase participation

• 19 Codes used in Editorial Sections▫ Movie preview videoss enhance Summer

Preview editorial feature

• 11 Codes used in Advertisements▫ Leads to advertiser content and videos framed

in EW experience

• Video with Post-Rolls, Playlists

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Action Codes are Promoted Throughout the Issue

• Code and instructions featured in the Letter from the Editor

• Central page provides instructions for scanning

• Code provides a link to the main mobile page

• Features advertisers

• Scan to subscribe to magazine

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Codes in advertising and editorial lead to increased overall engagement

See clips and trailers from this summer’s new releases

Action Codes bring the Summer Movie Issue to life

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Action Codes Lead to Interactive Sponsor Pages

Link to Movie Trailers

Share, Twitter, and Email sharing

Watch Video

Link to Entertainment Weekly homepage

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Summer Movie Feature Enhanced by Content

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Action Codes Lead to Interactive Movie Pages

Facebook, Twitter, and email sharing

Link to Entertainment Weekly homepage

Provides release date and movie

information

Link back to the main page

Watch exclusive video

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Redirects After Video to Illustrated Menu Page

Access all preview pages from menu

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Menu Page Also Connects to Sponsor Video Pages

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

Nellymoser, [email protected]

We turn action codes into mobile engagement on any mobile phone.

Entertainment weekly-summer-movie-preview-issue-20111

Technology

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