Entertainment For A Billion Indians€¦ · Premium Live Live TV, along with premium live shows,...

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Entertainment For A Billion Indians

Transcript of Entertainment For A Billion Indians€¦ · Premium Live Live TV, along with premium live shows,...

Page 1: Entertainment For A Billion Indians€¦ · Premium Live Live TV, along with premium live shows, concerts, influencers Trending Videos Viral clips, deployed in “buzz” tab, for

Entertainment For A Billion Indians

Page 2: Entertainment For A Billion Indians€¦ · Premium Live Live TV, along with premium live shows, concerts, influencers Trending Videos Viral clips, deployed in “buzz” tab, for

TOP Developer on Google Play

Top Partner with Facebook in Asia Pacific

Times Internet , India’s leading digital

media company

Times Group, No. 1 publishing group with India’s

most read English daily and business daily

Zenjoy, Leading Chinese Mobile internet

company with over 800 mn users

No 1 Publishing Group in India 30+ Leading Digital Properties Portfolio of Over 150 Games & Apps

A Product Backed By Times Internet & Zenjoy…

9TV Channels

38K

+Advertisers

43Cities

53Radio

Channels

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Media Player

Local / Personal Video Consumption

Platform

Online Video Streaming Platform With 25 Mx Originals

And 100,000 Hours+ Licensed Content

OTT

MX Player Is A Video Consumption Platform

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Source : GA and Firebase 2018

MX Player Global Footprint

North America

South America

Europe

Africa

East Asia

SE Asia

Middle EastSouth

Asia

India Global

371M 570M

172M 267M

72M 89M

8.6M 12.7M

Total Installs

Monthly Users

Daily Users

Monthly Installs

Installs

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MX Player is a

video consumption platform

172MMAU

371M+Downloads

72MDAU

India Platform Credentials

4.5~6.5M users

App Rankings#6 - Top Apps

of 2018

(Andriod+iOS)

based on MAU

by App Annie

#1 Free Video

Player & Editor

App Globally on

Android by

Google

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MX Player Consumption

40 Mn+MAU

70 Mn+MAU

Nati

ve S

ou

th B

elt

Nati

ve N

ort

h /

Hin

di

Belt

North

MAU 39%

East

MAU 20%

South

MAU 23%

West

MAU 18%

Source : GA Dec 18

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MX Player OTT

LIVE ON

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MX Player RegionalStreaming Split

North

MAU 40%

East

MAU 22%

South

MAU 18%

West

MAU 20%

MX Player StreamingAge Distribution

18-34 are 88% ofStreaming App Users

18-24 25-34 35+

12%

30%58%

Source : GA Dec 18

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Culture shift –Access to Data has lifted aspirations as well. Push Content, defined by

what broadcaster makes available is finding competition for attention with

Premium, 24x7 accessible Content

MX Brings The Best Of All Markets

TV

Catch-up

APPS

150 MN MAUs

OTT

APPS

35 MN

300 MNMAUs Free Content

Shorts Open Access

Room For

Open Access,

Free To View,

Premium

Content

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Content Landscape

MX Player is committed to provide its

Consumer FREE & UNLIMITED access

to high quality programming

MX Player is committed to provide its

Partners Brand Safe and Advertiser

Friendly programming

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MX Player OTT’s Portfolio has 100,000hrs Content

Premium Live

Live TV, along with

premium live shows,

concerts, influencers

Trending Videos

Viral clips, deployed in

“buzz” tab, for regular

engagement

On-demand catalog

content, licensed from

leading Indian and

international TV

networks

Music

Music videos, curated

for the audience

Original shows

25 original shows in

YEAR 1 of LAUNCH,

across premium fiction,

comedy, drama, reality

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NEWS

GEC TV

REGIONAL

GEC TV

REGIONAL

MOVIES

Regional Web

series/ Content

Alric

Productions

INTERNATIONAL

CONTENT

MOVIES

WEB SERIES &

Short Form

SPORTS

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MX Originals

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Express Yourself

Genre: Non Fiction, Music

Episodes: 10*40 mins

TG: Gen Z (18-24 yrs), Young

Adults (25-35 yrs). Home

Makers (35+ yrs)

Times of Music

Genre: Non Fiction, Movie

Reality

Episodes: 10*30 - 35 mins

TG: Gen Z (18-24 yrs), Young

Adults (25-35 yrs). Home

Makers (35+ yrs)

BOLLYWOOD BUZZINGA

Genre: Non Fiction, Quizzing

Episodes: 26 x 30 mins

TG: Gen Z (18-24 yrs),

Young Adults (25-35),

FAMOUSLY FILMFAREGenre: Non Fiction, Talk Show

Episodes: 10 x 22 mins x 7

Languages (Marathi, Bengali,

Tamil, Telugu, Punjabi,

Kannada, Malayalam)

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AAFAT

Genre: Drama

Episodes: 6*24 mins

TG: Gen Z (18-24 yrs),

Young Adults (25-35)

HEY PRABHU

Genre: Comedy, Drama

Episodes: 6*22 mins

TG: Gen Z (18-24 yrs),

Young Adults (25-35)

LOL

Genre: Comedy-drama

Episodes: 10 x 11 mins

(Tamil & Telugu)

IMMATURE

Genre: Drama

Episodes: 5

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SHAADI FIT

Genre: Non Fiction,

Drama

Episodes: 10

LOVE OK PLEASE

Genre: Non Fiction, Travel +

Drama

Episodes: 10

IKIGAI

Genre: Drama

Episodes: 20*24 mins

Category: Urban

ONLY FOR SINGLES

Genre: Drama, Comedy

Episodes: 13*24 mins

TG: Gen Z (18-24 yrs), Urban

Young Adults (25-35 yrs) - Top

8 Metros

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Talent On MX

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Abbas TyrewalaA screenwriter and dialogue writer who

made his mark with award-winning films

like Maqbool, Munnabhai M.B.B.S. and

then directed Jaane Tu Ya Jaane Na

Habib FaisalA writer and director, known for Do

Dooni Chaar (2010), Fan (2016)

and Ishaqzaade (2012).

MX Is Working With Top Talent In The Industry

MX Original : Pop Corn Diaries MX Original : Dera MX Original : Hey Prabhu MX Original : Queen

Shashanka GhoshWork: (Director)Veere Di Wedding,

Khoobsoorat, Waissa Bhi Hota Hai

Part 2, Quick Gun Murugan

Gautham MenonDirector, Screenwriter,

Producer known for his work in Tamil cinema.

Work: Vaaranam, Aayiram(2008),

Minnale(2001), Vinnaithaandi

Varuvaayaa(2010)

MX Original : Aafat MX Original : Only For Singles MX Original : IKIGAI MX Original : Express Yourself

Shashant ShahWork: (Director)Bajate Raho, Chalo

Dilli, Dasvidaniya, Shaadi BZoys (

Voot)

Samar SheikhWork: (Director)Bobby Jasoos, Girl In

The City Chapter 1 & 2

N PadmakumarWork: (Director, Writer) A Billion Colour

Story

Shameer TandonWork: (Composer)Inkaar, Bank Chor

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Talent On MX Originals

Pooja Banerjee

MX Original :

Only for Singles

MX Original :

Only for Singles

MX Original :

Aafat

MX Original :

Aafat

Gulshan Nain Siddharth Bhardwaj Seema Pahwa

MX Original :

Aafat

MX Original :

Hey Prabhu

MX Original :

Hey Prabhu

Chitrashi Rawat Achint Kaur Rajat Barmecha

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Hosts & Artist Lineup

...and many more

Shaan

MX Original :

Express Yourself

MX Original :

Express Yourself

MX Original :

Express Yourself

MX Original :

Express Yourself

Sonu Nigam Benny Dayal Shruti Hasan Monica Dogra

MX Original :

Famosuly Filmfare

MX Original :

Shaadi Fit

MX Original :

Bollywood Buzzinga

MX Original :

Love Ok Please

Surveen Chawla Mandira Bedi Varun Sharma Karan Wahi

MX Original :

Express Yourself

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Early Adopters

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