Enterprise view of social media: Collaboration, Jetpacks and Ray Guns!
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An Enterprise View of Social Media, Collaboration, Jetpacks & Ray Guns
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Despite the wondrousness of Facebook and LinkediIn, these social networks and other tools like Wikipedia, YouTube and Twitter are pretty much a matter of course for us as individual users. But enterprises find themselves in a quandary, mostly because of access and security issues that using an open tool like these would entail. In the past few years, we've seen the rise of another category or layer of social media tools the emulate social media for consumers but are attempting to bridge the gap, addressing the concerns of the enterprise.Okay, so i'll be talking about Yammer, SharePoint, NewsGator, etc. The problem is that these are old as dirt! They are not nearly as advanced as what's out on the front lines now. how can I start interacting as effectively with my work colleagues as I can my friends on Facebook? When there is a layer of security, what can I do to ensure collaboration within the enterprise on work projects?
Transcript of Enterprise view of social media: Collaboration, Jetpacks and Ray Guns!
An Enterprise View of Social Media, Collaboration, Jetpacks & Ray Guns
If collaboration & productivity are the goal, why is it so much easier and more
fun to share on Facebook?
Web 2.0
Enterprise 2.0
Free
Easy sign-up
Easy sign-in
Great user experience!
Free form structure
Easy search
Easy sharing
Easy to comment
Privacy Security
$ to implement
Forgot my password (again)
Hard to create
Sharing restricted
Poor usability
Hard to search Private Secure
Highly structured
Categorize your enterprise’s social media vehicle needs...
Curate & Store Share
Comment Create
Content
Collaborate Build Teams
Mentor & Teach
What is that?Some kind of Wiki?
Top Enterprise 2.0 platforms...
What’s at stake? Social Portal
Empowered Employees
Reduced Costs
Improved Efficiency
Improved Morale
Improved Talent
Retention
More Innovative Products
Sustainable Differentiation Greater Profits Better ROI
Why has social media for the enterprise failed? (so far)
Immediate Challenges, Frustrations, Pain Points
Shared Experiences
Does your portal address the critical need?
Ever-changing business landscape...
Future impact? Organizational silos Fear of interacting with customers & partners Misapplied adoption approach results in surrender
Technology will continue to enhance sharing More ubiquitous (mobile) More fun More open Easier
Tech Drivers
Threats
socialsyntax ...
Social media strategy Social business analytics & ROI Market intelligence Creative
socialsyntax.net @socialsyntax 414.378.2083
