FEEDBACK DESIGN!Mission Statement “We design promotional and branding material for bands, record labels, gigs, events, recording studios and solo artists. The drive of the company focuses around a collective passion for both design and music and ultimately the enthusiasm for a fusion of the two.”

BUSINESS OBJECTIVES!1.  Zine to be distributed to

record shops, appropriate clothing shops, gigs, venues, bars, clubs…

2.  Use 3rd year to create branding, website and business cards for our design company.

3.  Start standard design practice following graduation from 3rd year.

4.  Full colour, printed magazine which offers advertising space as a way of funding.

SWOT & PEST ANALYSIS!

•  SWOT – Good for business perspective in the marketplace.

•  PEST – Good for keeping business up-to-date.

FEEDBACK SWOT & PEST!

•  Time management in first year of business.

•  Managing startup costs effectively.

•  Convincing potential clients and partners to use our services.

POTENTIAL CLIENTS!

Examples ranging from £60 for design to free by friends

P.R. & MARKETING!•  Social Networking •  Viral Videoʼs •  Networking Events •  E-flyers •  Direct Marketing •  Posters Flyers •  Zine

FINANCE!Salary: £15,000 pp

£15,000 loan £13,000 savings

Total first year costs: £48,000 Total Start up costs: £29,000

Startup costs:

- Hardware - Software - Car - Office Equipment

Yearly overhead costs:

- Insurance - Rent - Books/Magazines - Research costs - Printing materials - Advertising - Public Relations

FINANCE/FORECASTS!2nd Year

- £18,000 more turnover - Startup costs nullified

3rd Year - 20% profit margin added to overhead - 21,600 turnover

4th Year - Loan repayments finished - £29,000 turnover

5th Year - £34,000 turnover - Possibility of expanding the business into

other cities