TOURNAROUND

Sales & Marketing

Network Europe

August 2013

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Empty Chairs – Empty Beds – Empty Golf Courses…

Would your business benefit from a Business Turnaround

Specialist?

OVERVIEW

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What is Turnaround?

Turnaround occurs when a hospitality or leisure business takes successful actions to correct a period of deteriorating financial performance. On introduction initially stabilise the business tackling the causes of under-performance. Improving cash flow, cutting costs, maximising operational performance, identifying new revenue streams and the implementation of an effective sales and marketing strategy are all essential elements.

OVERVIEW

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What is Turnaround?

OVERVIEW

In considering the life cycle of a business, this often follows a classical bell

curve of growth through to maturity and thereafter decline.

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OVERVIEW

Even business operators that have a great deal of experience, would still

benefit from the expertise of a turnaround specialist such as

Factors relating to underperformance must be identified at an early stage in

order that underlying issues can be addressed and the business rejuvenated

thus achieving 'business turnaround'.

Failure to 'react and act' often leads to a demise of the business at some

stage in the future.

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MIRA4TOURISM References

REFURBISHMENT, START UP & MANAGEMENT

Hotel Gran Baita – Italian Dolomites

Natural Village – Resort on the Italian Adria coast

S&M

Iberostar Hotels & Resorts – 100 Hotels & Resorts

4-5 star in Spain and the Caribbean

Falkensteiner Hotels & Resorts – Austrian/Italian Hotel

chain 4-5 star

CALL CENTER

Campiente - Camping & Bungalows chain in Italy

PR & EVENTS & SPONSORSHIPS

Inter FC with Iberostar H&R 2012/2013

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Research & Development

Hotels

Head

Office

Clients Markets

Teams

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General Actions: More than 40 annual meetings, exhibitions & workshops in Europe

Educational & fam trips

Reps & sales team on the field: Germany, Benelux, Scandinavia, Eastern Europe,

France , UK , Spain, Russia, Ucraina

DEM newsletters & ad-words advertising

Presentations, CI & layouts

Marketing & graphic department

PR Agency based in Milan

Follow up: team of multilingual operators (sales calls, booking, etc.)

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SERVICES DESCRIPTION: what do we do for you

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Segments:

Classic tour operators - direct sales

New channels: such as TV dedicated to the sales in tourism

Big retail chains especially on the German markets

Small tour operators especially in eastern Europe

Retailer agencies and networks all over Europe

Tours & groups and MICE - directly

Direct individuals B2C: newsletters, websites, online advertising

Top 3rd party web sites all over Europe

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SERVICES DESCRIPTION: what do we do for you

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Market Penetration: WHERE DOU YOU WANT TO BE?

Italy Germany Austria Switzerland Benelux Scandinavia UK Russia Ukraine Poland Check Republic

TO GROW YOUR BUSINESS…

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SERVICES DESCRIPTION: what do we do for you

Baltic Countries

Spain

France

Israel

Mediterranean

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Database: strategic sales

BtC: consumer

300,000 profiled and qualified contacts in Europe

Newsletter with offers and promotions can be sent weekly

BtB: business

10,000 agencies, major TO in Europe and small tour operators in Europe with

delivery of business into our product portfolio

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SERVICES DESCRIPTION :CRM & Newsletters

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Mailing & Newsletter Weekly NL delivery in different languages

Unique Corporate graphic layout with logo and picture of the

hotel chain

Tailoring with the contacts details of the person in charge of the

targeted markets

Short communication ways & easy reporting

Content analysis and communication subject

Cleaning & updating of the databases

Analysis and report of the TOP 50 openers and TOP 50 clickers

for each NL & campaign

Quarterly report of contacts & activities

Classification of mailing list, according to your needs

Classification of mailing list, according to the clicked TAGs

Report by source of clicks & conversions

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SERVICES DESCRIPTION :CRM & Newsletter

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Reporting: a newsletter and after this what happens?

We’ll inform you…

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SERVICES DESCRIPTION : CRM & Newsletter

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Follow up

SALES CALLS:

• Sales calls (ca. 800 monthly multilanguage actions)

• Target: TOP clickers & TOP openers of NL (B2B & B2C)

• Dedicated E-MAIL, according to the interests of the clicker

REPORTS & ANALYSIS:

• Weekly results to the management

• Monthly, quarterly and annual reports

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SERVICES DESCRIPTION : CRM & Newsletter

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SERVICES DESCRIPTION : CRM & Newsletters

MAILING

REPORT

FOLLOW UP

RESULTS

Market/NL CALLS WHEN Result CONTACT

Agency 5 05.06.13 YES 17,0%

Agency 5 09.06.13 YES 2,7%

Agency 4 20.06.13 NO 9,2%

Agency 6 30.06.13 YES 84,0%

Agency 2 03.07.13 YES 15,1%

(1) Number of calls (2) Duration, time, (3) Result (4) Contact (5) Info (6) …….

NL INPUT

NL creation delivery

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FOLLOW UP

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ANALYSIS

REPORT

MIRA SALES

1. Weekly reports with follow up

activities.

2. Contacts and results.

3. Monthly reports with excel data.

4. Quarterly reports: graphics,

activities, comments, statistical data.

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SERVICES DESCRIPTION: sum up

Sales

• Pricing and contracting applying in

different EU countries

• Identification of major market based

on your property & targets

• Classic sales/ sale blitz /sale visits

Creation of hotel sales plan on a

targeted product to increases the influence

Management & Brand Identity

• Yeald Management

• Hotel Revenue management strategy

• Controlling

Internationalization of your hotels or hotel

chains

Trade events & Promotion

Participation & organization at:

• roadshows/workshops & exhibitions

• Educational & FAM Trips

• Sponsorships & Co-op marketing

• PR actions & Events planning

We secure more leisure and corporate

business

CRM & newsletter

• Management of qualified Data Base

• Creation & sending of Newsletter

/DEM

• Reports after each action on relevant

info

• Exclusively thematic newsletter

The actions of sales calls help in the

development of the consumer loyalty

Call Center & booking

• FIT, groups &MICE follow-up

• Booking software

• Customized booking call center

Mira4Tourism is the reference point for

developing all included products on a B2C

level

Of/Online marketing services

• Contracting OTAs and wholesalers

• Social Media campaigns

• Optimizing SEO + SEM

• Analysis based on international

statistic researches

• Media planning

• Inhouse & promotion graphic layout

• Online banners and sales actions

The regular optimization with the global

Media sector helps in enhancing the brand

awareness

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CALL US…

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Daniela Righi

MANAGING DIRECTOR

daniela.righi@mira4tourism.com

M: +39 348 4509923

CONTACT US

Sabina Giese

DEVELOPMENT

sabina.giese@gsadevelopment.com

M: +39 335 7078985

M: +49 172 4753404

Mira4tourism

via San Bernardo 137

I-37016 Garda ( VR )

T: +39 045 6590107

F: +39 045 6279695

www.mira4tourism.com

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