Enterprise 2.0 And The Resocialization Of IT
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erprise 2.0 and the Resocialization of In-Box -- June 2007 Giovanni Rodriguez
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19-Oct-2014 -
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From INBOX: The Messaging Industry Event Track: MESSAGING, COLLABORATION, SOCIAL MEDIA | 3:00 PM - 4:00 PM M6: Enterprise 2.0 and the 'Resocialization of IT' In recent months, businesses have paid a great deal of lip service to "Enterprise 2.0," a loosely defined set of tools, rules and processes for supporting highly adaptive and efficient communication inside and outside the enterprise. A key concept in Enteprise 2.0 is user autonomy -- often, the user can implement tools with little or no support from IT. What does this mean for the IT organization, and what can it do to fulfill its mandate of supporting best practices? In this session, we will look at some of the assumptions underpinning Enterprise 2.0 and examine best practices that are emerging at leading organizations. SPEAKER: Giovanni Rodriguez, Principal, HubbubPR
Transcript of Enterprise 2.0 And The Resocialization Of IT
Enterprise 2.0 and the Resocialization of IT
In-Box -- June 2007Giovanni Rodriguez
*More than 80% of businesses see potential to increase revenue
*More than 85% of C-Suite
*Less than 75% of middle management
Who Cares About Enterprise 2.0?
*Business drivers
*Differentiation
*Innovation
Why the CEO?
*Tools
*Rules
*Case Studies
How do you Innovate with Enterprise 2.0?
*blogs*wikis*RSS*tagging*communities*IM
The Tools
*Because of the user-centric or DIY nature of these tools, businesses are learning that they can enable the workforce to become more autonomous.
Rule # 1: Autonomy
*Businesses are discovering that Enterprise 2.0 tools are enabling them to perform at higher levels of participation, efficiency, and scale.
Rule # 2: Scale
*Because of the open and collaborative nature of Enterprise 2.0 systems, businesses are learning that they can innovate through “creative friction.”
Rule # 3: Diversity
*The only innovation in Enterprise 2.0 will come from the expert application of the rules -- i.e., a strong emphasis on scale, autonomy, and diversity.
The Only Sustainable Edge?
*A survey of 50-plus organizations that are using social media and other enterprise 2.0 tools*Focus was on innovation*Only a small number of studies pertained to marketing and communications
Case Studies
*Peer production*Peer adjudication*Peer storage/retrieval*Peer communication*Peer aggregation
Peer Pressure
*There is evidence that many businesses have begun using enterprise 2.0 tools for the purpose of scaling operations. There’s an abundance of case studies in project management.
Peer production
* Businesses increasingly are tapping the“wisdom of crowds” to vet and assess the quality of information inside the enterprise. There are also a number of compelling case studies in the public sector.
Peer adjudication
* Many businesses are also using Enterprise 2.0 and social media tools to better manage the process of tagging, storing, and retrieving critical data.
Peer storage and retrieval
* Perhaps one of the biggest opportunities that businesses have today is to provide staff with the tools and rules to better participate in their own communities of interest. IBM is an early leader.
Peer communication
* Another opportunity is to provide staff, customers and partners with multi-media environments where they can all participate. Industry insiders have been calling this approach the “corporate Web site of the future.”
Peer aggregation
* A number of businesses are now beginning to understand the benefits of enabling staff to develop their own applications.
Future trend # 1: DIY Software
* Because it is user-centric, search is evolving as the information-access layer for all enterprise data. The implications for enterprise software vendors and IT are profound.
Future trend # 2: Search
* This is already happening: hardcore technology vendors are dabbling with social networking. This is the “Reeses Principle.”
Future trend # 3: IT Meets Social Media
* IT must provide the means of production, not just support* Opportunity for mentoring/education* “Creative friction” is happening, but not much yet between IT and business units
What Does this Mean for IT?
thank you
