Building blocks 360

Is Your Organization Ready for Enterprise

2.0?

Our solution A building blocks

approach to Enterprise 2.0. Providing social media solution customized to your business needs

What we offer

Enterprise 2.0 solution - leverage social media tool to every business practice

Collaboration assessment based on organizational and technical environment

Work with client to understand their social media opportunities and client objectives

Customize solution based on their current environment

Identify success metrics to measure ROI

Traditional Media Landscape

Traditional media such as Television, Magazine, Newspapers and Radio is seeing a shrinking audience

Mass media advertising generally reach wider audience than you intended

18% of TV ads generate ROI Broadcasting method

New Media Landscape

Control shifted from marketer to consumer Open environment: from Broadcasters to Aggregators New Media marketing du jour:

– Viral Marketing– Buzz Marketing– Word of Mouth Marketing (WOM)

Honesty, transparency Community building Relevant information

Need a more effective way to for teams to work together? Is it challenging to identify experts within your organization? Are people within your organization working in silos? Would you like to foster corporate culture with openness and

collaboration? Will people benefit by communicating across teams &

organizations? Are you worried about employee retention? Do you need to create communities within your organization?

Enterprise 2.0 checklist

Shifting Paradigm

… A change management approach

• Migrating into a culture where collaboration is the business fundamentals

• Deployment planning with major stakeholders• Small informal rollouts with target audience: viral

adoption• Enterprise requirement• Scalability• Security• Infrastructure readiness

Take a Look at your business

Understand the current state of your business & Know where you want to go

Social trend Hierarchical vs. Democratic IT structure aligned with business strategy? IT Responsive to business needs Current collaboration level Close customer relationship? Enterprise reception to innovation

Enterprise Collaboration Review

Measure organization's level of information sharing and collaboration

Analyze organizational culture Analyze Systems, network and

database infrastructure Provides snapshot of current collaboration

efforts Propose collaboration opportunities

Technology Assessment • Assess existing technology

• Network architecture• Database systems• Operating systems• Existing collaboration

systems (CRM, email, etc.)

POSTFour Step Approach

PeopleAssess your customers’ social activitiesObjectivesDecide what you want to accomplishStrategyPlan for how relationships with customers will changeTechnologyDecide which social technology to use

by

Building Block 360

Mapping business needs into Enterprise Collaboration solutions

Elements of Enterprise Collaboration

• E-mail• Instant Messaging• Blogs• Forums• Wikis• Tagging (metadata)• Communities

• Knowledge management• Social Bookmarking• Security• External Communication

(partners, customers, etc.)

• Enterprise Search

• Create environment that values teaming efforts

• Documentation • Document formatting• Organizing documents• Integration of various

communication tools • Locating information more

effectively• Blogs, Wikis, Microblogging,

IM, Search, Status updates

Collaboration & Communication

• Recruiting• Attracting young and

Internet-savvy talent• Foster corporate culture,

promote sharing and collaboration

• Foster personal and professional relationship in the work place

• Empower creativity• Profiles

• Dashboards/Startpages, Widgets, Activity streams, HR systems integration

Social Networking

• Brand loyalty & awareness• Conversational marketing• Viral marketing• Solicit customer feedback• Accelerate product

development & go-to-market

• Capture customer connections/interactions

Customer RelationshipManagement

• Build communities • Capture customer

connections/interactions

• Content management• Access information real-time,

anytime & anywhere • Search: dynamic, interactive• Metadata• Dashboard view• Real-time reporting• Report comments• Participate on-demand

discussions• Search threated discussions• Provide ratings and feedback• Create / send alerts

• Startpages, Widgets, RSS, Mashups

 

Business Intelligence 2.0

Problem: Need to report on current status on HSPD-9o There was no uniform way of reporting across agencies regarding ways to

project food supply across the USo There are 25 line items within each directive

Solution:o Customized a wiki - Interagency Collaboration Portalo Developed a reporting dashboard in Confluence using custom plug ins, styling o Enable agencies to collaborate with the portal:

DHS, FDA, USDA, FBI, CIA, DOI, EPAo Established Performance metrics

dashboardo Created Project coordination wiki 

DHS Office of Health Affairs

Case Study

Problem: • Needed a way to broadcast information to FAA regional managers across the US• Want to create FAA awareness to the general public• Current information flow does not exist• Communication via email and snail mail do not workSolution:• Created public blogging platform – ATOLeadingEdge.com• Built on B2Evolution• Provide blogging strategies• Implemented guidelines

 

FAA Air Traffic Organization

Case Study