Enterprise 2.0

Corporate use of Web 2.0 tools

WEB 2.0 lesson (new way of) self-expression (new way of) sharing (new way of) Collaborating

PEOPLE... LOVE to share thoughts (Blogs) LOVE to decide (DIGG, Wykop) LOVE to be ONLINE (Twitter, Blip) LOVE to categorize and tag (Flickr) LOVE to collaborate (Wikipedia) LOVE to be part of community (draugiem.lv)

Our experiences

What (web20) software are YOU using? Can it be used in business environment?

Benefits Hosted Access everywhere Focus on work Mobile client Easy (tagging, filters)

Free

Benefits Hosted Instant collaboration Instant sharing Access everywhere Focus on work

Stepped pricing model (resources, collab.)

Benefits Hosted Instant collaboration Instant sharing Access everywhere Focus on work

IT'S FREE

Benefits Hosted Easy to use Access everywhere No data patterns

OVERALL benefits People in the centre (not hierarchies) Increase in productivity and innovations Visible, persistent, transparent activity

across business Benefits realisation Improved knowledge flow Better adoption of tools (zero-barrier use) Efficiency over predefined patterns Minimise duplication and rework More natural work (boosted efficiency)

Why it works... (for us/for you)

I. Serves an individual needII.Virally adopted – (WOM)III.Contextually personalized informationIV.No data entry or training requiredV.Delivers instantaneous valueVI.Utilizes community and social relationshipsVII.Minimal IT footprint

PEOPLE BUSINESS TECH

WEB 2.0

ENTERPRISE

Web 2.0 + Company

What for?

Business goals Increase customer loyalty Decrease customer acq. cost Increase new product success ratios Reduce market research costs Bring outside ideas into organization faster Generate word of mouth Improve PR effectiveness Better knowledge management

Examples

Why? Speed-up innovation Learning organization Reducing costs Building trusted relations

Summary:Web 2.0 in business context

Amplyfing WOM Idea generation Co-Innovation Customer Service New Product Generation Market Research PR Employee Communication

Enterprise 2.0 is a HUGE :) Management (2.0) Adoption of (NEW) Technology Innovation Development cycle Collaboration and Knowledge Sharing Cloud Computing Social Software Social Networks

Q&A?

Adam Zygadlewiczadam@netguru.pl