ENT300 Business Proposal

Bahulu’s House

BY:

ALIA NAJIHA BINTI KHAIRON ZAMANI2011919264

IFFAH DIYANAH BINTI JANTAN2011678976

NURIMANI BINTI YUSOFF2011482988

NUR SYAFIQAH BINTI SHAIFUL HASLAN2011299564

MOHD ASHRAF BIN RUSLI2011680262

CLASS : AS 114 5A1

This assignment is submitted as a partial fulfilment for the requirements of

ENT 300

FUNDAMENTAL OF ENTERPRENEURSHIP

For

Madam Nurhanani Aflizan Binti Muhd Rusli

Faculty of Business Management

UiTM Negeri Sembilan

Date of submission :

12th September 2013

Acknowledgement

Assalamualaikum, firstly we would like to thank Allah S.W.T because we finally

completed our group assignment. We are deeply indebted to our lecturer, Madam Nurhanani

Aflizan Muhd Rusli who always helps us improving and give knowledge to assist us in finish our

assignment as well.

Next, we would like to thank all group members that had always been dedicated in

making this assignment successful no matter how hard it is. Without their support this

assignment are impossible to be completed.

We also owe acknowledgement to our family for their support in no matter what we do.

They also help us a lot of such as providing us with necessary financial to make this assignment

a success project.

Diploma In MicrobiologyFaculty Of Applied Science,University Technology MARA,Kampus Kuala Pilah (BETING),72000 Kuala Pilah,Negeri Sembilan

Madam Hanani Aflizan Bt Muhd RusliLecturer of Fundamentals of Entrepreneurship (ENT 300),Faculty of Business Management, Mara University of Technology,Kuala Pilah Campus,72000 Beting,Negeri Sembilan. 12 September 2013 Dear Madam,SUBMISSION OF BUSINESS PROPOSAL

Referring to the matter above, Bahulu’s House Enterprise would like to submit our business plan for your analysis, evaluation and references. Bahulu’s House Enterprise business partners and the site address are as mentioned below:

Details of the partners are as follow:

1. Iffah Diyanah Binti Jantan 20116789762. Nurimani Binti Yusoff 20114829883. Nur Syafiqah Binti Shaiful Haslan 20112995644. Muhd Ashraf Bin Rosli 2011680262

Business address:18, LORONG MAAROF

TAMAN BANGSAR,59000 KUALA LUMPUR,

FEDERAL TERRITORY OF KUALA LUMPUR

We hope that our business plan will satisfy your requirement for our subject Fundamentals of Entrepreneurship (ENT300). We also hope that our business plan will give huge benefits to those who are interested in doing the same business venture. Thank you.

Yours faithfully,

.........................................

(ALIA NAJIHA BT KHAIRON ZAMANI) GENERAL MANAGER, BAHULU’S HOUSE ENTERPRISE

PARTNERSHIP AGREEMENT

All of partners are agree to sign this partnership agreement on 1 January 2013 and witnessed

by two lawyers from S.Natakumar and P.Lim Eng that has been appointed for this purpose. The

function of this partnership agreement is to avoid any fraudulent and deception that might be

happen during the operation of business and ensure business run efficiently and effectively.

Below are the partners of BAHULU’S HOUSE ENTERPRISE :

NAME I/C NUMBER

1) Alia Najiha Bt Khairon Zamani 841010-08-5948

2) Mohd Ashraf Bin Rusli 850926-14-7899

3) Nurimani Bt Yusoff 850912-03-5582

4) Iffah Diyanah Bt Jantan 850105-14-5822

5) Nur Syafiqah Bt Shaiful Haslan 881224-08-5652

We all strength in one roof of BAHULU’S HOUSE ENTERPRISE will strive to bring our product

to customer and market nationally and internationally in the future.

We are all come with the mutual agreement in relation to the sharing of information, openness,

trust and decision making involvement which lead to the successful of our company BAHULU’S

HOUSE. We are agreed to work together and strive till the end in gaining the target profit and

achieving our mission and vision. This agreement is a symbol of our continue partnership and

we will work with each other in good faith and having a close relationship with one another in

ensuring the successful of our company.

1) Company’s Name

Five partners under Partnership Act Registered 1961 (Amendment 1974) established

BAHULU’S HOUSE ENTERPRISE.

2) Business Form

Our business operation and administration will base on the Business Registration Act

1956(revised 1978) and our business carry on the partnership.

3) Business Location

Bahulu’S House Enterprise

18 Lorong Maarof, Taman Bangsar,

59000 Kuala Lumpur, Federal Territory of

Kuala Lumpur.

4) The Business will start

Our business will start on 1st January 2013. This business will not be dissolve if one of Partners

is death but it will be dissolve if all partners are agreed to dissolve it.

5) Partners Position :

NAME POSITION

1) Alia Najiha Bt Khairon Zamani GENERAL MANAGER

2) Muhd Ashraf Bin Rusli ADMINISTRATIVE MANAGER

3) Nurimani Bt Yusoff MARKETING MANAGER

4) Iffah Diyanah Bt Jantan FINANCIAL MANAGER

5) Nur Syafiqah Bt Shaiful Haslan OPERATION MANAGER

6) Equity contribution:

NAME RM

1) Alia Najiha Bt Khairon Zamani 50,000

2) Iffah Diyanah Bt Jantan 50,000

3) Mohd Ashraf Bin Rusli 50,000

4) Nur Syafiqah Bt Shaiful Haslan 50,000

5) Nurimani Bt Yusoff 50,000

7) Profit and lost sharing is based on the capital contribution among partners.

8) Management of Salaries:

NAME RM

1) Alia Najiha Bt Khairon Zamani 2,500

2) Iffah Diyanah Bt Jantan 1,800

3) Mohd Ashraf Bin Rusli 1,800

4) Nur Syafiqah Bt Shaiful Haslan 1,800

5) Nurimani Bt Yusoff 1,800

9) Death and dissolve

This partnership will continue operate in the future even partners is dead, until all agree to

dissolve it.

10) Labour right

Each partner is entitled to take 12 days leave per

11 )All partners have to work hard, build up trust and honesty in their own self, all

information should be informed to other partners and all partners should keep secret and

policy of company,

12) All partners should help each other’s in ensuring the successful of business in the

future.

13) This agreement is valid for 5 years starting from the date of this agreement.

Alia Najiha Bt Khairon Zamani

841010-08-5948

…………………….

GENERAL MANAGER

Mohd Ashraf Bin Rusli

850926147899

…………………….

ADMINISTRATIVE MANAGER

Nurimani Bt Yusoff

850912-03-5582

…………………….

MARKETING MANAGER

Iffah Diyanah Bt jantan

850105145822

…………………………………

FINANCIAL MANAGER

Nur Syafiqah Bt Shaiful Haslan

881224085652

…………………….

OPERATION MANAGER

1.0 INTRODUCTION

1.1 EXECUTIVE SUMMARY

This business is based on partnership where it consists of four (4) members which hold

important positions in the company such as General Manager, Administration Manager,

Marketing Manager, Operational Manager and Financial Manager. The business capital is

amounted to RM 250,000 where the total contribution of each member is RM50,000 and

the rest RM 50,000 is from Bank Islam’s loan.

Bahulu Hujan Panas is one of the most popular bahulu at our company. BAHULU’S

HOUSE with tagline ‘Experienced Colourful Feelings Here’ is located near Bangsar with

address: Bahulu’s House 18, Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur,

Federal Territory of Kuala Lumpur.

BAHULU’S HOUSE is a company which focuses on food production in Malaysia. Bahulu is

one of malay traditional cake and mostly popular in Pantai Timur. Differences in size and

shape make this cake looks interesting and suitable to serve for any occasion. The light

and dry texture gives an opportunity to this cake to be one of marketable product as people

love simple things especially food. Moreover, the simple steps and ingredients give a lot of

benefits to our company and we are highly confident that our market can be easily

developed and spread in Malaysia.

To make it more attractive and interesting, we decided to make some innovation by

implying our creativity and modern element in this bahulu making. Nowadays, color is one

of the important thing in any products making so colorful bahulu with flavor might be a new

attraction to people. We have done some research that Malaysia is one of developed

country and it quite busy during day time. Normally people who work during office hour and

students do not have much time for breakfast. So, with our new innovation, they can just

grab a packet of bahulu with different fillings and go to work. Easy and simple as that.

With loan given as a support from Bank Islam we are hoping and wishing to make

BAHULU’S HOUSE able to achieve outstanding demand from consumer. Our business is

expected to commence on 2013 and our vision is to make our company a well-known,

established and satisfied by our customer in order to expand our bahulu to attract other

bakeries company to deal with us with a better price. This will be realized by the full

cooperation and efforts among the partners to promote company.

Based on the objectives above, we are venturing into food industry. Bahulu production has

the potential of being a profitable business if it is done in modern way with large scale and

systematically managed.

We will expect that our business will become more developed in the near future because

with the new innovation in our bahulu, the demand will increase not only during any

occasion but it might be a new daily snack. This will give more advantages for us to make

our product more profitable and stable in the long run.

1.2 PRODUCT DESCRIPTION

Kuih Bahulu is a traditional Malaysian mini sponge cake. These mini cakes are baked in

bahulu moulds that come with various shapes and sizes. The most popular ones are the

button and goldfish. Traditionally, it is baked with hot charcoal and the mould comes with a

lid or rather a bowl for filling charcoal. Good bahulu should have crispy edges and soft

inside.

Bahulu is also a must have Chinese New Year goodies. Even though it is now readily

available in the market throughout the year but lots of people are still baking it especially

during festive seasons like Chinese New Year and Hari Raya.

Bahulu in Malaysia have many types for instance: bahulu cermai, bahulu ikan, bahulu

pusing, bahulu pecah lapan, bahulu gulung. For our product, we are selling bahulu cermai.

Bahulu cermai is the one of traditional cake among all of the other bahulu.

1.3 PURPOSE OF BUSINESS PLAN

1. The Entrepreneurs (BAHULU’S HOUSE managers)

To better understand the purpose of the business and act as guideline to manage the business effectively and efficiently.

2. Financial Institutions

Assist and help the financial institution to evaluate the capability of the proposed project and provide loan for the business. Financial institution involved in this business project is Bank Islam.

3. Suppliers

Help convince suppliers of the viability of our business venture thus benefiting both the suppliers and our company in the long term business arrangement.

4. Company Staffs / Workers

Help workers to understand the business’s goals and objectives and give a guideline to them regarding their job duties and responsibilities.

5. Customers

Persuade and influence our customers regarding the products being offered and gives

assurance and confidence to them to have business with us. In addition, main objectives

for development of BAHULU’S HOUSE company are first of all to focus on Bahulu as

Malaysian traditional cakes and make the productions and demands not stunted. We are

very delightful to make bahulu popular not just traditionally but also in modernly way. So,

people will be more interested to buy and taste our bahulu. With invasion of bahulu that

have fillings and flavor according to color with addition of chocolate chips, we confidently

would like to sell them and feel that it is very suit with Malaysian taste . We are also

interested to compete with other traditional cakes in Malaysian and make Bahulu

become the most popular Malaysian traditional. Our business vision is to not forget

Bahulu as Malaysian traditional cake and try to make bahulu a famous cake to other

country besides Malaysia.

1.4 COMPANY BACKGROUND

Name : Bahulu’s House Enterptrise

Address :Bahulu’s House

18, Lorong Maarof, Taman Bangsar,

59000 Kuala Lumpur, Federal Territory of

Kuala Lumpur.

Telephone number : 017-5876345 / 03 6789766

Fax number :06-4842449

Email : [email protected]

Form Of Business: Partnership

Date of Commencement : 1st January 2013

Date of Registration : 28th November 2012

Business Registration Number : 00186721-T

Name of Bank : Bank Islam

Bank Account Number :0107-8020-2742-90

BUSINESS LOGO

COMPANY’S NAME

BAHULU’S HOUSE

LOGO EXPLANATION

Peach and Purple

- Unique combinations of bahulu with different fillings and colours.

Bahulu’s House- Represent our unity and

commitment to the company.

A picture of bahulu- Represent delicious

and appetizing bahulu.

Moto- Colourful bahulu is the

main attraction.

Roof- Represent the word

‘House’ in our company’s name.

LOCATION

Address : Bahulu’s House

18 Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory

of Kuala Lumpur.

Map :

Premise :

Reason : The location is strategic because it is near with residential area, market and other

shops or restaurant. It is also near to the main road and Bangsar’s LRT station. Because of this,

people are easy to come and eventually will attract customers. The location is also near to the

suppliers for our bahulu production.

1.5 PARTNERS PROFILE

GENERAL MANAGER

Name of the partner Alia Najiha Binti Khairon Zamani

Identity card number 731010-08-5948

Permanent address No. 68, Persiaran Seroja 5, Taman Seroja

33007 Kuala Kangsar, Perak

Email address [email protected]

Telephone number 011-16316136

Date of birth 10 Oktober 1984

Age 29

Marital status Engage

Academic qualifications UiTM B.B.A ( Hons. ) in Finance

Course attended Business Administration, Entrepreneur Talk

and Kulinary Art

Skills - Good communication and writing skills

- Good time management, problem-

solving,organizational skills.

- Good in computer literacy with word

processing skills.

Experience 2 years as project manager at H.O.P.E

Present occupation General Manager at BAHULU’S HOUSE

Previous business experience Helping in family’s business in making cakes.

ADMINISTRATIVE MANAGER

Name of the partners Mohd Ashraf Bin Rusli


Permanent address 135, Taman Suria 1, Jalan Masjid, 06000 Jitra,

Kedah Darul Aman.



Date of birth 26 September 1985

Age 28

Marital status Single

Academic qualifications Degree and diploma holder in Human

Resources Management from UiTM Shah

Alam

Course attended Human Resource by MARA and TEKUN

Skills Can manage business financial

Experience Assistant Business Administration Manager at

Roti Segar Sdn. Bhd.

Present occupation Administrative Manager at BAHULU’S HOUSE

Previous business experience Human Resources Junior Manager

FINANCIAL MANAGER

Name of the partners Iffah Diyanah Bt Jantan


Permanent address No.10 Jalan Melur 19

Taman Melur

68000 Ampang, Selangor



Date of birth 05 Januari 1985

Age 28

Marital status Married

Academic qualifications Diploma in Business Administration and Degree in Finance from UiTM Shah Alam

Course attended Financial training in Bank Negara Malaysia

Skills OrganizedPassionGood communication and easy to work with

Experience Accountant of Bank Nasional

Present occupation Financial Manager at BAHULU’ HOUSE

Previous business experience Accountant in Botiques’ de Lour

MARKETING MANAGER

Name of the partners Nurimani Binti Yusoff


Permanent address 1702-a, Kg. Aman Jalan Masjid Lundang,

15150, Kota Bharu, Kelantan.



Date of birth 12 September 1985

Age 28


Academic qualifications Bachelor (Hons) in Marketing

Course attended Marketing Course by MITI

Skills - Good communication and writing skills

- Good time management, problem-solving,

organizational skills.

- Good in computer literacy with word

processing skills.

Experience Salesgirl at Muhibah Sdn. Bhd.

Promoter at Amsyar Baker’s House Sdn. Bhd.

Present occupation Marketing Manager at BAHULU’S HOUSE

Previous business experience Helping in family’s business in making

traditional cakes.

OPERATION MANAGER

Name of the partners Nur Syafiqah Bt. Shaiful Haslan

Identity card number 881224085652

Permanent address No.21, Jalan 5, Taman Sungai Tinggi, 34800,

Trong, Perak Darul Ridzuan.


Telephone number 0134076799

Date of birth 24.12.1988

Age 25


Academic qualifications Bachelor in Operation Management UiTM

Diploma in Business Studies (Insurance) UiTM

Course attended Course of Operation Administrative by MARA,

Entrepreneurship Course by MITI

Skills Know a variety of kuih bahulu recipes.

Good communication and writing skills

Certificate in Baking and Pastry.

Experience Working as operation executive in Kelly’s Cake

House for a year.

Present occupation Operations executive in BAHULU’S HOUSE.

Previous business experience Selling bahulu, cupcakes and cakes for birthday,

engagement & wedding.

2.0 ADMINISTRATIVE PLAN

3.0 ADMINISTRATION PLAN

Administration is the most important thing when open up a business. It is to ensure the business

run smoothly. The performance, growth and survival of the business depend on managerial

skills and capabilities. The manager should have the administration function such as planning,

controlling, organizing, and leading the company. The task of administration manager is to set

the employee’s salaries, protect the employee’s welfare compensation and fringe benefits,

recruiting, provide the furniture and fitting in the office to ensure the employee comfortable

working environment. The administration task also including plan and set the objective or goals

of the business and ensure the company achieve the goals that have been set successfully. The

administration also has to arrange the organizational structure, do a working schedule, and

calculate all budgets relating to administration department.

Besides, the administration also responsible to ensure the partnership and the employees get

the acceptable salaries like stated in the agreement and take care about employee welfare such

as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity

leaves and annual leaves. Thus, in Bahulu’s House Enterprise we see administration function

as a vital task where it compresses all the elements to make sure the effectiveness in terms of

performing organization activities. Our company, Bahulu’s House Enterprise, which will focus in

distribution and selling of fruit pickles, see that Malaysian demand on fruit pickles are

dramatically increases day by day. By looking this as business opportunity, we chose to create

this company that not only focusing in domestic demand but also create new products from the

fruit pickles that can give varieties of choices to the customer.

2.1 VISION

To become another one of the bumiputra company that produce products and services

that can fulfilled the want of the customer thus become one of the monopolist of the

industry by open up more of our franchise in Malaysia.

Bahulu’s House Enterprise will strive in creating an efficient and effective in terms of the

operation management and becoming a multinational company in 10 years from the date

it establish.

2.2 MISSION

Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar

area and widen our territory to all over state in south of Malaysia such as Johor, Melaka

and Negeri Sembilan.

Efficient in term of handling the operation of administrative that occurs to avoid waste.

Especially, when it involved with financial resources, labor, equipment and capital that

we have invested.

We also will alert and aware regarding the feedback from the customers. We believed

that this is a medium where we can improve and upgrade the products and the services

by time to time.

2.3 OBJECTIVE

1. Our objectives are to ensure the business is running smoothly according to the business

plan through planning, organizing, leading and controlling from the Administration

Department. From that, our business will run effective and efficient because we have a

schedule to do the task, duties and responsibilities.

2. Other than that, to ensure our business is easy to understand by the partner and

workers. It is because, when Administration Department have an organizational

structure, our partner and workers are easy to understand from whom they need to

submit the report and for whom they need to refer if have any problems.

3. Lastly, is to make our business looking more attractive. It is because the Administration

Department has their own allocation to purchase anything but it must relate with the

Administration Department. Administration Department cannot over expense, if that

happen it will lead loss to the business. By having Administration Department, it can

control and manage expenses.

2.4 ORGANIZATIONAL DEPARTMENT

ALIA NAJIHA BT KHAIRON ZAMANI

(GENERAL MANAGER)

IFFAH DIYANAH BT JANTAN

(FINANCIAL MANAGER)

NURIMANI BT YUSOFF

(MARKETING MANAGER)

NUR SYAFIQAH BT SHAIFUL

HASLAN (OPERATION MANAGER)

MOHD ASHRAF BIN RUSLI

(ADMINISTRATIVE MANAGER)

2.5 JOB DESCRIPTION

POSITION JOB DESCRIPTION

GENERAL MANAGER

To form the objectives, planning strategies and monitor the

organization policies and also as mastermind in an

organization.

To plan and monitor the strategic progress of the business

To maintain good communications skill and relationship

government, private sector, customer and also financial

institution.

Ensure all activities to run smoothly using the proper

procedure.

Able to cooperate and interact with people.

ADMINISTRATION MANAGER

To carry out interview for workers and to evaluate the

workers performance.

Ensure that all the business objective will be achieve.

To plan administration system and ensure it become

efficient and effective.

Help the general manager manage and plan systematic

management.

MARKETING MANAGER

To identify the marketing target, current market and

determine the strategy which is suitable to be used.

To prepared marketing analysis and observe the strategic

location to expand the business.

Doing consistent promotions ensure the sales reach the

objectives.

To find out the steps and effort needed to be done

systematically to smoothly increase in the sales.

OPERATION MANAGER

Arrange the set of services and education that will be offer.

To ensure the flow stock runs smoothly without having any

shortage in the supply stock.

To ensure the quality of product.

Plan out the program that will be done

FINANCIAL MANAGER

Prepared cash flow, trading profit and loss account and

also the balance sheet for the company.

To manage all financial management.

To handle the administration, operations and marketing

expenses in order for the business to be financially stable.

Responsible to the entire activities that involves the

company finance.

LABOUR WORKERS

Loading and unloading stocks.

Packaging products.

CASHIER

Manage daily sales transactions.

Manage and arrange stock at premise.

DRIVER

To deliver the product to the customer by company’s

vehicle.

2.6 POSITION AND NUMBER OF STAFF

POSITION NUMBER OF STAFF

General Manager 1

Administration Manager 1

Marketing Manager 1

Operation Manager 1

Financial Manager 1

Labor Worker 3

Cashier 1

Driver 1

TOTAL 10

2.7 JOB SPECIFICATION

POSITION JOB SPECIFICATION

GENERAL MANAGER

A degree and or diploma holder in business,

marketing and management from UiTM or other

university.

Minimum 5 years experiences in management

position.

Experts in planning, leading, managing and

controlling.

Good commands in Malay and English.

Good computer knowledge and skill.

Good interaction in overall level.

ADMINISTRATION MANAGER

Degree or diploma in Human Resource Management

from UiTM or other university.

Minimum 3 years experiences of working in the

related field.

Goods commands in Malay and English, both written

and spoken.

Possessed good computer knowledge and skill.

MARKETING MANAGER

Degree or diploma holder in marketing.

Minimum 3 years experiences.

Good commands in Malay and English.

Ability to develop marketing plan and strategies.

OPERATION MANAGER

Degree or diploma holder in operational or

manufacturing management.

Minimum 3 years experiences.

Good interpersonal and communication skill and able

to work independently and computer literate.

FINANCIAL MANAGER

Degree or diploma in accountancy or finance.

Minimum experience in accounting or financial

management.

High skill in cash flow management and familiar with

micro office.

LABOUR WORKER STPM or SPM level.

Healthy body.

CASHIER

STPM or SPM level.

Experience in public communication.

Good commands in Malay and English

DRIVER

STPM or SPM level.

Having B, D and E licenses.

3 years experiences.

2.8 OFFICE LAYOUT

Our office is located at 18 Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal

Territory of Kuala Lumpur.

The reason why we choose this place is because this area is very strategic place due to the

location which is in Bangsar. This new business hub will be new focus for investors and public

since it has easy accessibility well connected via linked to major highways because it is

strategic as near with residential area, market and other shops or restaurant. It is also near to

the main road and Bangsar’s LRT station. This will make people easy to come and become

public spots. At this location also near to the suppliers for our bahulu production.

Our office is up floor of our shop which including General Manager Room, Administration Room,

Marketing Manager Room, Operational Manager room and Financial Manager Room. We have

also done the renovation in our office to ensure our workers feel comfortable. We provide good

condition in our office such as computer, table and chair, sets of sofa and artificial plant. We

also bought fixture and fitting, office equipment, air-conditioner and other to ensure our business

effective, efficiency and run smoothly.

For the processing place, we just provide tinted glass and fan for give good air circulation. It

looks simple because our operation is just to rebranding finish product and then distributes to

other retailer and also sells it at our shop.

The different environment between our office and others is that we provide all randomized

culture environment to feel the comfort at our office and this will give our employees to feel

overwhelm by working harder for our company.

Stairs

LEGEND

Explanation

table

chair

photocopy machine

1 set of sofa

Meeting table

Administration Manager room

General Manager room

Toilet

Financial Manager room

Operation Managerroom

Marketing manager room

Meeting room

2.9 MANDATORY BENEFIT

This benefit is very important to our business. It also compulsory gives to the partner and every

staff. This benefit was stated in Employment Act 1955 (Act 265) and regulation.

2.9.1 Employees Provident Fund (EPF)

EPF is compulsory to the employer provided to the every employee which stated in the

Employment Act 1955

Our business will deducted 13% from the employee salary for the contribution.

2.9.2 Social Security Organization (SOCSO)

This benefit is also compulsory gives to the employees. It is because SOCSO give the

protection to the employees from any circumstances like accident before working hour,

during working hour and after working hour.

If any happen to the staff, they may claim from the employer which stated in

Employment Act 1955.

Our business will deducted 2% from the employee salary for the contribution.

2.9.3 Leaves

This benefit also was stated in Employment Act 1955 which the employees may take

leaves for any circumstances which implement by the employer.

Our business provides sick leaves and annual leaves.

2.10 FRINGE BENEFIT

In our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our

partner and staff will be protected and get the benefit. This is some fringe benefit that provided

by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical

leaves and maternity leaves.

Bonus will give to the partner or staff if they have a good performances in their job. The increase

of the salary will be provided when the business become more consistent and get the profit. For

the annual leave, our business provides for workers work less than 2 years with 8 days, 2 years

until 5 years is 12 days and more than 5 years is 16 days. While for the sick leave we are

provides for workers work less than 2 years with 14 days, 2 years until 5 years with 18 days and

more than 5 years with 22 days. For the emergency leave, we will give the permission to the

staff to leave with the valid reason only such as death, sick, accident and so on.

For the medical leaves any expense will burden by our business if the staff claim for that

particular. The staff should provide the evident such as medical slip. Maternity leaves will be

given to the female staff only. Our business provides 60 days to female staff and she will get the

basic salary. The staff should apply the maternity leaves 4 month before delivery birth.

For the allowance, an allowance would be paid to the workers who work more than certain

number of hours in a month. The allowance paid is RM 2.00 per hour for every additional

number of hours they work.

2.11 WORKING HOURS

DAY TIME

Monday – Friday 8.00 am – 5.00 pm

Saturday (Week 1 and 3) 8.00 am – 2.00 pm

2.12 ORGANIZATIONAL STRUCTURE

The organizational structure can be say as the backbone of the organizational management.

Where, it showed the hierarchy of responsibilities of the organization itself. It is vital to know the

hierarchy because it can show us who is responsible in each of the operation management.

That includes the administration, finance, marketing and operation. It also make the activities of

the organization become smooth and efficient since we have determine which person will

handle which scope of responsibilities and to whom shall that particular staff report for his or her

progress of work.

For Bahulu’s House Enterprise, we decided to use functional organization structure. The main

reasons why we choose this structure are list as below.

It can clearly showed the chain of command that make the flow of work become easier

since we know who in charge for a particular department.

It can help the management team directly tackle the problem that arise due to factors of

we have a representatives for each department that will frequently report the progress of

the department.

It will have the manager focus only one department. This can lead to an effective and

efficient work since the manager will focus only one department.

2.13 REMUNERATION FOR ADMINISTRATIVE STAFF

POSITION NO. MONTHLY

SALARY

(RM)

EPF

CONTRIBUTION

(13%)

SOCSO

(2%)

AMOUNT

(RM)

General Manager 1 2,500 325 50 2,875

Administration

Manager

1 1,800 234 36 2,070

Marketing

Manager

1 1,800 234 36 2,070

Operation

Manager

1 1,800 234 36 2,070

Financial Manager 1 1,800 234 36 2,070

TOTAL 5 9,700 1,261 194 11,155

2.14 LIST OF OFFICE EQUIPMENT

ITEM QUANTITY PRICE/PER UNIT(RM)

TOTAL COST(RM)

Printer 1 200 200

Telephone 1 95 95

Fax 1 365 365

Photocopy machine 1 3,688 3,688

Computer 1 2,500 2,500

TOTAL 6,848 6,848

2.15 LIST OF FURNITURE, FIXTURE AND FITTING

NO. ITEM QUANTITY PRICE/UNIT

(RM)

TOTAL COST

(RM)

1 Square table 5 unit 170 850

2 Office chair 5 unit 60 300

3 Air conditioner 7 unit 2200 15400

4 Executive table + chair 1 set 500 500

5 Meeting table + 6 chair 1 set 1400 1400

6 First aid kit 1 unit 40 40

7 Multipurpose cabinet 2 unit 400 800

8 Dustbin 1 unit 25 25

9 Fire extinguisher 2 unit 130 260

10 Sofa 1 set 999 999

TOTAL 6,124 20,574

2.16 LIST OF STATIONERY

ITEM QUANTITY COST PER UNIT

(RM)

TOTAL

(RM)

A4 paper 5 rim 8.50 42.50

Calculator 5 4.90 24.50

Duster 1 2.00 2.00

Eraser 5 0.20 1.00

File 10 1.50 15.00

Glue 5 1.00 5.00

Marker pen 1 2.50 2.50

Pen 10 1.20 12.00

Pencil 10 1.00 10.00

Ruler 5 0.20 1.00

Rubber stamp 5 2.00 10.00

Stamp Pad 5 7.00 35.00

Stapler 5 1.50 7.50

Total 72 33.20 168.00

2.17 PRE OPERATIONAL BUDGET

ITEM RM

Business license:

Process RM 10

Retail shop RM 100

Processing RM 400

Lighting billboard (20m × 4m) RM 130

Dustbin RM 160

Apron RM 25

Picture RM 3

Patil RM 10

Food handling certificate × 6 person RM 300

Injection book × 6 person RM 30

Injection × 6 person RM 180 1338

Business registration 60

Fire insurance 200

Stamp duties 10

TOTAL 1608

2.18 UTILITIES EXPENSES

ITEM RM

(for 2 months)

Water deposit 100

Electricity deposit 360

Telephone deposit 220

Rental deposit 6,600

TOTAL 7,280

2.19 BAHULU’S HOUSE ENTERPRISE ADMINISTRATIVE BUDGET

Items

Fixed Assets

Expenses

(RM)

Monthly Expenses

(RM)

Others Expenses

(RM)

Renovation and

construction

10,000

Office Equipment 6,848

Furniture, fitting and

fixture

20,574

Salaries 9,700

EPF 1,261

SOCSO 194

Water bill -

Electricity bill -

Telephone bill -

Water deposit 100

Electricity deposit 360

Telephone deposit 220

Business Registration &

License

1608

Rental deposit 6,600

Stationery 168

TOTAL 37,422 11,155 8,888

4.0 MARKETING PLAN

3.0. INTRODUCTION TO MARKETING

Marketing can be defined as a “satisfying needs and wants through an exchange process”. In

addition, marketing also can be defined as the process of planning and executing the

conception, pricing, promotion, and distribution of ideas, goods and services to create exchange

that satisfy individual and organization objectives. One famous marketing expert called

marketing as the creation and delivers of standards of livings. Of course, marketing is one most

important part in running up a business. Without a suitable marketing plan, business may never

achieve its goals and resources such as money, energy and time can be wasted.

Marketing is a key part of business success and we must use marketing plan as a basis

for executing marketing strategy. A marketing plan sets out to clear objectives and lists the

actions that can help us to achieve our target. From the definition of marketing itself, it will not

guarantee sales, but a well-researched and coherent marketing plan will give entrepreneurs a

much better chance of building long-term, profitable relationships in the business. So the task of

marketing department of Bahulu’s House Enterprise is to fulfil our customers needed, try to

solve the problems effectively if it occurred in our services. At the same time we want to achieve

the targeted profits. A lack of understanding of the marketing concept can result in poorly

developed product that fails to meet the customer’s needs and wants. This can hamper

marketing efforts and affect sales performance, overall business expansion and progress.

Service differentiation provides our business a longer lasting competitive advantage. The

durability of the strategy tends to make it more attractive.

The basic idea of marketing is basically an exchange activity that takes place between a

business entity and its customer. These customers include individual, business entity, and also

the support organizations. Marketing is a crucial and critical aspect in business and always

referred as the backbone to any business in achieving a profitable outcome.

In our business, we are introducing new product which has never been produced before

and that is the bahulu in selected flavours. Statistically showed that the bahulu is one of the

Malaysian favourite dishes, and we only take the advantage of that by innovatively introducing

different fillings for the bahulu like for example, pineapple jam, strawberry jam, blueberry jam,

chocolate and original flavour. Also colour according to flavour with additional chocolate chips in

the bahulu. Most Malaysian love trying new food or cakes, and our bahulu’s is definitely worth

trying. Once tried, people will definitely have the urge to try other flavours provided as each and

every flavours that we offered, has its own unique taste. In addition, our product also is the new

modification as the usual bahulu is only with original flavour and ours has different filling inside

and various flavour according to colour with additional chocolate chips. Vast choices of flavours

will contribute to a larger crowd of people because every person has different favourite flavour.

Therefore, introducing the product will not be a problem as bahulu is not a new dish to the

people.

OBJECTIVE

To introduce our cake and services to our customers.

To increase our profits by 10% yearly.

To ensure customers are satisfied with our cakes

To ensure customers buy our bahulu repeatedly

To ensure Bahulu’s House Enterprise will reach the goals of the target market and our

sales budget.

3.1.PROFILE OF PRODUCT

Bahulu’s House Enterprise produces a variety of bahulu with a difference categories and

flavours.

3.1.1. PRODUCT DESCRIPTION

The categories of bahulu produces are based on the colour, flavour and fillings inside.

Pineapple jam, strawberry jam, blueberry jam, chocolate and original flavour are under regular

category. While for bahulu with no filling inside are categorized in ‘Bahulu Hujan Panas’ the

flavour according to colour which are brown-coffee, light green-pandan, pink-strawberry and

purple-blueberry with additional chocolate chips. We package our products by using high quality

plastic (Low Density Polyethylene), plastic container with lids and disposable food container. It

is to make sure the quality of the products are in good condition and easy to use. It also able to

protect the product during the process of transportation, storage, display and sales until the

product is ready for use. Moreover, we also want to create instant recognition of the product.

3.1.2. MARKET ANALYSIS

Market analysis is one of the main factors in marketing. It is a study designed to define a

company’s markets, forecast their directions, and how to expand the company’s share and

exploit any new trends. Things that include in market analysis are for example, target market,

market size, competition, market share, sale forecast, and marketing strategy.

For our business, our target customer is universal. There is no limitation and specification for

certain people because everyone can enjoy it. Common wants from our customer is regular

bahulu with different fillings inside. Common characteristics of our customer is people that love

simple but satisfying food. Our bahulu is full people need because it is handy and no need

extreme condition for storage as it is not easy to spoil if handle carefully. We will focus on

segmented marketing which we only target particular market segments. In this business, we

only target for those that living in Malaysia.

3.2.TARGET MARKET

To ensure that marketing effort fulfil customers’ needs and wants as well as bring profits, we

have taken steps to identify and focus our effort on a selected group of customers. This is to

ensure that the marketing efforts taken are within our scope and capabilities of our business.

Target market is defined as the group of customers with needs and wants that can be satisfied

by business through supply goods and services. With a clearly defined target audience, it is

much easier to determine where and how to market our company.

After much discussions and planning, we have a specific target market. That being said,

it doesn’t mean we only focus on this group of people and ignore others that are not in our

target market, as the other group is our secondary market and could also bring income to our

business.

We have segmented our market based on these three factors, which are geographic,

demographic, and psychographic. Market segmentation is the technique that we apply in order

to identify our market which greatly helps in deciding our target market, finally our business in a

long run. It involves the process of defining and subdividing a large homogenous market into

clearly identifiable segments having similar needs, wants, or demand characteristics. Its

objective is to design a marketing mix that precisely matches the expectations of customers in

the targeted segment. This is because, mistakes in market segmenting may cause business to

lose sales.

• Demographic Segmentation

Demographic segmentation consists of dividing the market into groups based on variables such

as age, gender, income, occupations, and health conditions. Our company is located at the

town where the people or customers came from different background or lifestyle. This type of

segmentation helps us to identify the trend that might shape future spending patterns in the

target market. There are a few characteristics of population that has been identified as our

target market. They have different background of education, income, social class and

occupation. This is because the Bangsar area is considered as a big town. The people are from

all level of incomes.

• Psychographic Segmentation

Psychographic segmentation divides the market into groups according to customer’s lifestyle.

Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. It considers

a number of potential influences on buying behavior, including the attitudes, expectations and

activities of consumers. From our research, we identified that our target market is people that

come from all level of incomes from both genders. As we know, we are competing with other

companies and shops in producing bahulu. So, our services are different from others. These

differences can attract customers to come to our company, besides the fact that our product is a

very new and unique product. Because of this reason, we have decided to use only the best

qualities of bahulu and other raw materials. Plus, we also provide the best services at

reasonable prices. All these are important to ensure that our customers are satisfy with our

services.

• Behavioural Segmentation

Behavioral segmentation use the unique relationship you have with your customers to have a

very personal conversation. In this segmentation, our target market are those who want to held

any type of events such as wedding or occasional events like Hari Raya and Chinese New

Year. The demand for bahulu during these occasional events normally will increase. During

weekend or school holidays, there are many wedding events being held and this gives us

opportunity to sell our product. Our service includes goodie bags that contain many types of

bahulu. Besides that, at least one day in a week our target would make other types of events

such as birthday party and sometimes once in a year would make annual party. So, there will be

an increase in demand for bahulu with variety of flavors.

3.2.1 EXPECTED TARGET MARKET

To make our product well known, we need to spread our product to our expected target market.

We act as a supplier to expand our product on a certain places. Below is the list of our expected

target market:

CUSTOMERS OUTLET PERCENTAGE (%)

Suppliers 40

Individual customers 25

Shop near Bangsar 20

Supermarkets 10

School in Bangsar 5

TOTAL 100

3.3 MARKET SIZE

Market size can be defined the numbers of buyers and sellers in a certain market from the

target market. The target market for our business is targeted to all types of people that have

different backgrounds of educations, income, social-class, occupation and races. Our main

business is located in Bangsar, Kuala Lumpur.

The population in Bangsar, Kuala Lumpur is 120,000.The price per product to be offered is

depending on the quantity of cakes per packet from the variety of flavours.

Product Selling Price:

Type of Bahulu

i) Regular (original)

= Fixed cost +Variable cost + Mark up

= RM0.20 + RM0.80 + RM1.20

= RM2.20

ii) Regular (Fillings)

= Fixed cost + Variable Cost + Mark up

= RM0.30 + RM0.80 + RM 1.20

= RM2.30

iii) Hujan Panas

= Fixed cost + Variable Cost + Mark up

= RM0.40 + RM0.80 + RM 1.20

= RM2.40

Total customer per year = 45,000

Estimate Demand = 40,000

Target Market = 40,000

Market Share = 10%

Market size = Quantity per person X Price per unit X Target market

Based on this, we estimate that a customer will spent around :

RM5 per unit year,

Market size = 15 X RM0.20 X 40,000

= RM120 000

In a year duration , we estimate that:

Sales per year = 10% X RM120 000

= RM 12,000

3.4 COMPETITION

Basically, competitors often defined as other firms or independent entities that offer similar

services or goods in the marketplace. Knowing the competitors and what they are offering is

very significant in setting up a new business. It will trigger us enhance our products, services

and marketing. Other than that, it will allow us to set our prices competitively and help us to

respond to rival marketing campaigns with our own initiatives and efforts. Currently there are a

lot of bahulu shops existed in the surrounding marketplace which means a lot of rivals existed.

In business, a company in the same industry or a similar industry which offers a similar product

or service is assumed to be the competitor. As an entrepreneur, competition is positive way for

our company to improve the business that will help us to stay on focus of our business. We can

also identify the strengths and weaknesses of our services. The presence of one or more

competitors can reduce the prices of goods and services as the companies attempt to gain a

larger market share as it tries to attract more customers. Competition also requires companies

to become more efficient in order to reduce costs and other expenditures. The competition

analysis is important because it helps us to understand more on the competition and thus help

us to prepare a blueprint for a strategic business plan.

Based on our research, we knew that every competitor has their own strengths and

weaknesses. So, we have engraved more in order to move a step ahead in order to compete

with both new entrants to our market and current competitors. Therefore, we will create

marketing strategies that take advantages of our competitors' weaknesses, and improve our

own business performance. Assessing the threats posed by the competitors is important in

order to manage our business successfully. Below are the lists of our current potential

competitors:

- Al-Hikmatul Food Enterprise

35, PersiaranSenawang 7,

Senawang New Industrial Park,

70400 Seremban, NSDK.

- Classico Bahulu Sdn Bhd

No. 11, Persiaran Senawang 5,

Senawang New Industrial Park,

70400 Seremban, NSDK.

3.4.1. COMPETITORS’ SWOT ANALYSIS

Al-Hikmatul Food Enterprise

STRENGHTS WEAKNESSES

Opened for 24 hours Stable financial background Comfortable cafe Had open 6 years ago until now

Very unreasonable price Do not have up to date equipment Do not have special treatment Do not have variation of flavor

OPPORTUNITIES THREATS

Growing dining out market Growing fast food market A new emerging and development

market New potential in Malaysia market

More health conscious customer Threat from local competitors in same

area Global economic recession Playing in mature and saturated

industry

Classico Bahulu Sdn Bhd

STRENGTHS WEAKNESSES

Opened everyday Have membership card Have polite workers Have cheaper price Had open 2 years ago until now

The shop is not well manageable Less quality of product Not strategic location Lack of quality and services


Competition weaknesses New healthier menu item Local Urban Community Marketing Initiative Government backing

Changing consumer eating habits Price wars Exposing to rises in the cost of

cassava and dairy products. Taxation

3.4.2. COMPANY’S SWOT ANALYSIS

STRENGHTS WEAKNESSES

Have many variety of flavor of snack

Have a special service from workers

Supply for occasional event

Provide a comfort facilities to customer

High quality of unique product

Provide delivery

Do not opened 24 hours

Do not have membership card

Undifferentiated of products and services

Market position Weak brands


Co-branding with other manufacturers of food and drink

Global demand of crispy chips via suppliers

Increase in online ordering market Changing customer tastes Change in population age-structure

Market entry of many competitors and copycat brands

Seasonal demand Low levels of suppliers loyalty New competition in the

market,possibly with new products and or services

3.5 MARKET SHARE

NO COMPETITOR MARKET SHARE (%) PROFITS (RM)

1. Al-Hikmatul Food Enterprise 53 1 656 250

2. Classico Bahulu Enterprise 22 687 500

3. Bahulu D’bayu 25 468 750

TOTAL 100 3 125 000

Market share in strategic management and marketing is the percentage or proportion of the

total available market or market segment that is being serviced by a company. It also refers

to the estimated potential sales of the business after taking into consideration the market

size and competitor’s influences. BAHULU’S HOUSE has done some research and our

market share depends on it. From the observations that we made, seems like we have good

potential to do this business. This is because we find that some of our competitors do not

provide good services and less quality for their bahulu. Based on random survey that we

made, almost all the feedback that we got were positive. About 8 over 10 people like our

bahulu taste. Many people would like to try our product and said that this product is more

delicious and has high quality compared from other bahulu products.

Below is the market share that we have estimated before and after the entrance of

Bahulu’s House Enterprise:

Table above shows the market share before the entrance of Bahulu’s House

Enterprise

NO COMPETITOR MARKET SHARE (%) PROFIT (RM)

1. Al-Hikmatul Food Enterprise 45 1 718 750

2. Classico Bahulu Sdn Bhd 25 781 250

3. Bahulu D’Bayu 20 625 000

4. Bahulu House Enterprise 10

TOTAL 100 3 125 000

Table above shows the market share after the entrance of Bahulu’s House Enterprise

1st Qtr55%2nd Qtr

35%

3rd Qtr10%

Market share before entrance of Bahulu's House Enterprise

1st Quarter52%

2nd Quarter23%

3rd Quarter15%

4th Quarter10%

Market share after entrance ofBahulu's House Enterprise

3.6 SALES FORECAST

This is important in order to measure the profit, loss or achieve breakeven by company.

Besides that, it also can be used to decide employment requirement levels. The expected

sales of our product for our customer are shown below:

MONTH TYPE OF PRODUCT UNIT PRICE PER

UNIT (RM)

VALUE (RM)

January Original

Fillings

Hujan Panas

30,567

35,974

37,780

=104,321

RM0.20

RM0.30

RM0.40

RM 6,113

RM 10,792

RM 15,112

=RM 32,017

February Original

Fillings

Hujan Panas

32,386

38,074

35,780

=106,240

RM0.20

RM0.30

RM0.40

RM 6,477

RM 11,422

RM 14,312

=RM 32,211

March Original

Fillings

Hujan Panas

33,553

39,025

36,790

=109,368

RM0.20

RM0.30

RM0.40

RM 6,710

RM 11,707

RM 14,716

=RM 33,133

April Original

Fillings

Hujan Panas

34,566

40,999

37,120

=112,685

RM0.20

RM0.30

RM0.40

RM 6,913

RM 12,299

RM 14,848

=RM 34,060

May Original

Fillings

Hujan Panas

35,786

41,763

38,657

=116,206

RM0.20

RM0.30

RM0.40

RM 7,157

RM 12,528

RM 15,462

=RM 35,147

June Original

Fillings

Hujan Panas

36,000

42,000

39,000

=117,000

RM0.20

RM0.30

RM0.40

RM 7,200

RM 12,600

RM 15,600

=RM 35,400

July Original

Fillings

Hujan Panas

36,500

42,500

39,500

=118,500

RM0.20

RM0.30

RM0.40

RM 7,300

RM 12,750

RM 15,800

=RM 35,850

August Original

Fillings

Hujan Panas

38,000

43,000

40,000

=121,000

RM0.20

RM0.30

RM0.40

RM 7,600

RM 12,900

RM 16,000

=RM 36,500

September Original

Fillings

Hujan Panas

38,567

43,978

40,456

=123,001

RM0.20

RM0.30

RM0.40

RM 7,713

RM 13,193

RM 16,182

=RM 37,088

October Original

Fillings

Hujan Panas

39,000

43,999

41,765

=124,764

RM0.20

RM0.30

RM0.40

RM 7,800

RM 13,199

RM 16,706

=RM 37,705

November Original

Fillings

Hujan Panas

40,005

44,123

41,989

=126,117

RM0.20

RM0.30

RM0.40

RM 8,001

RM 13,236

RM 16,553

=RM 37,790

December Original

Fillings

Hujan Panas

45,878

48,345

43,767

=137,990

RM0.20

RM0.30

RM0.40

RM 9,175

RM 14,504

RM 17,506

=RM 41,185

TOTAL

2013 RM 428,086

TOTAL

2014 RM 645,000

TOTAL

2015 RM 980,890

SALES FORECAST FOR CURRENT YEAR, SECOND AND THIRD YEAR

3.4 MARKETING STRATEGY A business marketing strategy is the single biggest factor which determines the success or

failure of once business. Marketing strategy is a business's marketing policy, usually outlined

in a formal marketing plan. The marketing strategy usually meshes with the company's

corporate image and product brands. Marketing tactics are some of the activities that carry

out the marketing strategy. Each promotion tool has unique characteristics and costs.

Marketing strategies are generally concerned with marketing mix principles, also

known as the 4 Ps. It is used by business to assist in pursuing the business’s objectives.

The 4 Ps in marketing strategy are:

i. Product strategy

ii. Price strategy

iii. Place or distribution strategy

iv. Promotion strategy

1. Product/Services Strategy

Brand

Our product named Bahulu’s House which may refer to an informal manufacture

which offering traditional cake in modern way and made-to-order food. Just by

recognize our brand, obviously people may know what we are going to serve for

them when they come to our manufacture. In addition, our brand motto ‘ Experienced

colourful feelings here’ is an attraction because it will make people wondering what

the difference between our bahulu and other bahulu in market. Otherwise, we also

supply our product to occasional event, party, wedding ceremony and some certain

supermarket when have a demand.

Quality

Quality of a product can be a major positioning tool for a business. We can convince

our customer due to our quality of product by maintaining the taste. For example, the

taste of the ‘Bahulu Hujan Panas’ and the regular one will keep maintain and sustain

whenever customer want. Nowadays we know that some supplier could be bias by

cheating the customer on the quality of the ingredients being used. By using low

quality ingredients which is cheaper than high quality ingredients and sell the product

with unreasonable price in order just to gain more profit but forgot the quality of

product. So our company has held a loyalty to customer by not cheating them and

takes any advantages by using high quality ingredients at reasonable price. Other

than that, for supplying we used effectiveness alternative by using machine to

produce our product instead of hiring some employee. From that, our customer’s

demand cannot be delay and punctually be on time.

Design

Product design or service package plays an important role in satisfying and delighting

the target market. Our product can be classify as a food businesses and more related

to service to the customer. In fact, we also supply our products to demander

especially for occasional event on Hari Raya, wedding ceremony and party. Our

company have been trained to respect customer and set in mind that customer is

always right. So we handle all the order with care to keep it from damage because

we are supplying cakes which is in soft texture. Other than that, we also provide

packaging cakes for wedding ceremony which is usually make as a gift to the guest

when there has any request. This can be called as a one package instead of us

supplies the bahulu.

Packaging

Protection

The primary function of packaging is to protect the product during the process

of transportation, storage, display and sales until the product is ready for use.

Since our products is going to be supply to certain supermarket, occasional

events, wedding ceremony and party, protection is one of the important thing

to handle our product. So we choose transparent plastics as our packager. In

addition, it is easiest way for the customer to see and satisfy when they

wanted to buy our products.

Product differentiation

As we know in market, each product has their own identities and specialties

to attract customers. Include of their packaging and tasting. Same goes with

our product. Since our product is bahulu, we know that all customers from

other races in Malaysia can eat and accept our products because it is a

typical cake but what we concerned is the quality of our products. Good

packaging has the power to create instant recognition of the product. For the

packaging, we have our own sticker that contain our company details such as

address, contact number, e-mail, logo and halal certificate.

Attractive to customer

The packaging of the product may be the sellers’ final chance to influence

customers. The main packaging we used a high quality plastic (Low Density

Polyethylene). It is to make sure the quality of the products are in good

condition and can be stored for a long period of time and can prevent bahulu

from get eaten by insects. We also used plastic container with lids and

disposable food container to maintain the quality of bahulu. Besides, for the

request from customer for gifts or special occasions, we used colorful and

variety design of paper bags or goodie bags for the packaging. This is our

strategy to attract customers’ attention.

Labelling

Labelling performs several functions such as identifying, grading, describing or even

promoting the product. Label is one of the important thing that consumer have to take

attention. Eventually, our product is classified as a food, so we must put the expiring

date as guidance to consumer from eating a damage food that would be a food

poisoning to consumer. In addition, we also put all the ingredients and content label

at the package to ensure customers about the healthiest of our product which not be

made from artificial ingredients. It is safe for the children to eat our products. The

more important thing is the ‘halal’ logo that certificate from JAKIM which is can

convince the consumer especially Muslim to purchase our products. This is to ensure

all the ingredients that we are used is from food standardization and not made from

non-halal ingredients that could be make sensitivity of Muslim consumer.

After sale services

Since our products is bahulu, the market sale is consistent because its food and

usually ate by all customer from any races and ages. Our bahulu can serve as

alternative food for tea time, supper and especially for people that do not have

enough time for breakfast. This shows that our product is useful during urgent time

and they need on-the-spot breakfast. Based on our market sale, usually demand is

higher when it comes to occasional day such as ‘Hari Raya’. For Muslim who is busy

they often make a last minute preparation. So, they only buy instant food such as

bahulu. Therefore, we provide many flavors to make varieties for customers.

2. Price strategy

The definite meaning of the price of a product or service is the amount of money

charged to the customer for a particular purchase. Our financial objectives when

talking about price will be coined on how much money we intend to make from a

product, how much we can sell, and what market share will get in relation to

competitors. Objectives such as these and how a business generates profit in

comparison to the cost of production need to be taken into account when selecting

the right pricing strategy. There are several pricing strategies, namely, cost based

pricing, value based pricing, and competition based pricing. Each one of these has

their own pros and cons based on the product or service offered itself. For our

company, we have decided to imply the cost based pricing strategy.

Cost-based Pricing

Cost based pricing is the simplest and most commonly used pricing strategy. Cost-

based pricing is based on the total cost of the product or service plus a standard

mark-up. This involves setting a price by adding a fixed amount or percentage to the

cost of making or buying the product. In some ways this is quite an old-fashioned

and somewhat discredited pricing strategy, but like being stated above, it is still

widely used. This is also one the factor why we chose this pricing strategy for our

product, the most simplest but reliable and popular used even by big companies

worldwide.

The mark-up is the profit margin that is desired from the sale of the product.

The decision on the percentage mark-up is made based on certain factors. Firstly, we

have to know the average profit margin in the industry for our product. For example,

for our product which is a food product, the margin for food business is not less than

35% of the selling price. Secondly, we have to take into account the number and

strength of competitors in the same area or same industry. For example, for our

company, since we are competing with only two other competitors, even our

company is a new company or the newcomer in the area, we may not have to reduce

our price. Thus, how high should the mark-up of our product percentage be? That

largely depends on the normal competitive practice in a market and also whether the

resulting price is acceptable to customers.

An example of cost-based pricing, where a business wishes to ensure that it makes

an additional profit on top of the unit cost of production is illustrated below:

Unit cost RM100

Mark-up 50%

Selling price RM150

Cost-based pricing is often used as a guide in pricing. The offering price is

vice versa, may be lower or higher. This is also the result of other factors such as

customers willingness to pay for the product or service, pressures other competitors,

and the supply and demand factor. However the lowest price of our product is

determined by the unit cost of the product. We have taken into consideration if the

price lowers than the cost per unit will result in a loss for our company. We also

chose this pricing strategy to utilize this strategy intelligently to penetrate the market.

Besides that, we also confident that sales of our products can cover loss on the sales

of the particular product. Other factors that can contribute to the pricing include

economic conditions, government regulations, social concerns, and consumer

groups.

The main advantage of cost-based pricing is that selling prices are relatively

easy to calculate. If the mark-up percentage is applied consistently across product

ranges, then the business can also predict more reliably what the overall profit

margin will be. Some other advantages of the cost based pricing are in term of

flexibility whereby we can add a different percentage to different product lines.

Besides, if the costs of our product go up, it is easy to adjust the prices thus reducing

the loss in a long run plus it is easy for our marketer to defend the pricing and last but

not least it can suit a manufacturer with scalable production based on demand.

However, there are also disadvantages to this pricing strategy. Among the

disadvantages are it ignores product demand or the influence price may have on

demand and also what other competitors are doing with their pricing. Furthermore,

the most obvious disadvantage of this strategy is if the costs of our product increase,

so must the price. The name of this pricing strategy is self-explanatory where it is

based on the cost of the product itself. That is why the cost of our product is directly

proportional to the price of the product.

Another approach that we have taken into consideration is the pricing tactic

as different tactics can help us attract more customers and maximize our profits.

First, discounting offering specially-reduced prices can be a powerful tool. This could

be a clearance discount to sell old stock, a discount for making multiple purchases of

the same or similar products, or we could offer bulk discounts to encourage larger

orders. We thought that this tactic will enable us to make more profit through lower

costs.

Secondly, the odd value pricing or the psychological pricing. Using the tactic

of selling products for RM 9.99 instead of RM10 can be useful if price is an essential

part of customers buying decisions. Some customers perceive odd value prices like

this as being more attractive.

Another tactic is the loss leader. This involves selling a product at a low or

even loss-making price. Although we may not make a profit selling this product, we

could attract customers who will also buy other, more profitable products.

. Next, the penetration. This tactic starts at a low price and gaining market

share before competitors catch up. Once we have a loyal customer base, we should

be able to find ways to raise prices later. This tactic seems very convenient to our

company as we are trying to penetrate the market as a new company.

Lastly, the tactic of raising or lowering prices. We are well aware that there

will be times when we need to change our prices. There are two key questions we

will try to answer. First, what effect will the price change have on the volume of sales,

and second, what will the effect be on the profit per sale? When we Increase the

prices, we can improve our profitability even though our sales volume may drop. If we

are increasing our prices, we will always explain to our customers why we are doing

it. We can use the price change as an opportunity to re-emphasize the benefits we

offer.

There are also ways that we can hide price increases. For example, we might

introduce new, higher-priced products or services and make older, cheaper ones

obsolete lower the specification and our costs while maintaining the same price but

we will be aware that hiding price increases can risk adverse reactions from our

customers if they realize what we are doing.

In contrast, the reducing prices, we know that we should never take the

decision to lower prices lightly. Low prices often go hand-in-hand with poor-quality

service. This is not the image we want to create for our business?

3. Distribution Strategy

For product-focused companies, establishing the most appropriate distribution

strategies is a major key to success, defined as maximizing sales and profits. Place

represents the location where a product can be purchased. It is often referred as the

distribution channel. It includes any physical store as well as virtual stores on the

Internet. Distribution strategy is aimed at establishing a structured and controllable

distribution system to ensure the smoothness of transferring the products to its target

customers. As we are manufacturing and selling our products on our own without any

intermediaries, it can be considered that our distribution channel is from

manufactured to consumer after distributed to the wholesalers and retailers. Our

strategies are involved in many areas which are through the wholesalers then being

distributed to the retailers like grocery shops in one housing area and finally being

distributed directly to the customers.

Manufacturer customer

1. Direct to consumer

First, we sell and manufactured our products which are bahulu directly to the

consumer which are the one who pays to consume the goods and services produced

for satisfy their needs and wants. When we directly sell to the consumer, there has

no intermediary level and there are not involved the retailers and the wholesalers.

Even the consumers will having their own choice and may choose all varieties in

flavor besides, buying in large numbers of item that we had provided. By dealing

directly with consumers, manufacturers are able to remain in business. We choose

this type of distribution because we are providing fresh and clean food every day to

satisfy everyone’s needs and wants.

.

Manufacturer retailer customer

2. Selling through retailers

Apart from that, we had manufactured our bahulu to the one intermediary level,

the retailers which are a business or person that sells goods to the consumer, as

opposed to a wholesaler or supplier, who normally sell their goods to another

business so that we can achieve the aim of expanding the coverage, increasing the

exposure, capturing the market and boosting the brand-name of its merchandise

within a relatively short time. They act as an intermediary link between the

manufacturers and the consumers of goods. But, the selection of the number and

location of retailers depend on the coverage area intended by our manufacturer,

Bahulu’s House Enterprise. Even, we can have discovering and grasping real market

demand when dealing with the retailers. So, as the good strategy we had discover the

retailers in all main area in Malaysia so that the consumers in all area can know our

products through the retailers who sell our bahulu with buying our product when going

to the retailer’s shops. So, our brand product will be having the good feedbacks from

Malaysian food market.

Manufacturer wholesaler customer

3. Selling through wholesalers

Apart from that, we had prefer to sell our bahulu to wholesalers as the

middlemen who operates between the producers (from whom they purchase goods)

and the retailers (to whom they sell goods) as well as referring to any individual or

business firm selling goods in relatively large quantities to retailers other than

consumers. Besides, a wholesaler takes charge of goods from a manufacturer,

usually in very large amounts, and in turn sells them to retail establishments at a

marked up price. Even, through their scale of operation, contacts, experiences and

specialization, wholesalers offer manufacturers more than what the manufacturers

can achieve on their own. So, we had selling our products through the wholesalers

like the big super market such as Mydin, Tesco, Econsave and Jaya Jusco. In case,

they will help to reduce the amount of efforts required by the manufacturer in

distributing his product to the final consumers and provide vast market coverage to his

products. Apart from that, to promote our brand product they act as a communication

channel by providing information about the products to the consumers, on one hand,

and the consumer feedback to the Bahulu’ House on the other hand. More

importantly, by dealing with the wholesalers they have better financial resources than

manufactured directly to the consumers and dealing with retailers. Apart from that, our

Bahulu’s House brand can be well-known in our Malaysian food market with the help

of wholesalers, help in perform advertising and sales promotion activities and also

employ expert sales representatives for the purpose.

4. Promotion Strategy Promotion represents all of the communications that a marketer may use in the

marketplace. Promotion has four distinct elements: advertising, public relations,

personal selling and sales promotion. A certain amount of crossover occurs when

promotion uses the four principal elements together, which is common in film

promotion.

1) Advertising

i. Newspapers/magazines

This is one of our promotion strategies in introducing our company.

Newspaper is a part of medium in transferring information to the residents in

our marketplace. So, we will advertise our product including our company’s

contact details. However, in order to minimize the cost, we will choose the hot

selling newspaper and magazines in the residential area. It also will reduce

the waste of advertising useless promotions.

ii. Lower Price and Discount

Besides that, our company will give the best price to our customer and give

free extra bahulu to our customers that buy more than certain quantities.

iii. Signboards and banners

Signboard is the way we introduce our company especially for our premises.

It is because, we will locate the signboard directly in front of our building so

that when people pass by, they will know where we are and what services

and products we are producing.

We will design and locate our banners at the main locations where

people always come or pass by for example is, at junctions of the roads,

terminal bus, universities or colleges, and so on. The total of the banners is

around five depends on how much place we will locate them.

These two medium of advertising will not be a problem to our company

especially for cost. It is because, we are producing these products and we

just need to pay for the raw materials of producing them.

iv. Sticker

One of the ways to introduce our company and make our customers keep

informed about our products and services is by using sticker on every

packaging. The information provided includes:

a. Name of the company

b. Address of the company

c. Phone numbers - office and staffs

d. Company’s logo

e. Company’s e-mail

v. Website

Other alternative that we will use is the website that has information about our

company and products. In spite of that, we also will use social networking

sites such as blog, facebook, twitter, and so on. Online selling is important as

it is the easiest way to buy something so people can make orders by only

access to the internet. In addition, people also easy to make any choices of

flavor or colour of bahulu because they can see the picture.

2) Sales promotion

This is a promotional activity or incentives carried out or offered within a set time

frame to influence purchases. Our company sales promotions are:

o Give discounts to regular customers

o Give discounts for big purchases

o Big discount once a year

o Give free extra bahulu to customer that purchased at certain quantity

3.8 MARKETING BUDGET

Items Fixed assets Expenses

(RM)

Monthly Expenses

(RM)

Others Expenses

(RM)

Signboard 1,000

Marketing personnel

- Salary

- EPF/ SOCSO

Delivering

Promotion

- Banner

- Sticker

- Website

- Newspaper

advertising

5,600

840

1,000

200

100

200

1,200

Total 1,000 7,440 1,700

4.0 OPERATIONAL PLAN

4.0 OPERATION PLAN INTRODUCTION

In any business that we want to set up, an operation objective is important element that

should be add on in order to ensure that the business will be run smoothly and accordingly.

The successful of the business is depending on how the effective of the operation in the

business itself. The smoothly and a well condition of operation can lead the business

achieved the goal easily without face any difficulties that hinder the success of the business.

Therefore, the objective operation should be set up in order to serve as a guideline for the

business in achieving their goal.

The main objective for the BAHULU’S HOUSE ENTERPRISE is to give a best quality of our

product, which are many different types and taste of Bahulu to our customer in order to

make them more satisfied with these products. We also try to fulfill our customer

requirements and needs. Also to change the perspectives of our customer about the Bahulu

cakes not just can be served not only for Malays, but other races can try it too.

4.1 OPERATION OBJECTIVES

1. To make sure that all the operation activities will be run properly and effectively by

the workers who are responsible for it and able to achieved the business goal.

2. To ensure that all the products that provided to our customer follow the requirements

and needs in order to make them satisfy with our product.

3. To make sure that our product is nutritious, clean, Halal and always available to the

customer.

4. To make sure that the stocks is being managed properly.

5. To ensure all the workers can perform their job effectively.

6. To maximize the sustainable profit growth and minimize the lost.

7. To make our company grow faster in order to be more competitive in the business.

8. To be more creative and innovative in order to attract customers.

9. To be aware with new business opportunity that is based on our product

10. To make sure the performance of our business operation will be successful.

Apart from all the objectives, the main priorities BAHULU’S HOUSE ENTERPRISE is to

ensure that all the operation activities run effectively and systematically based our

4.2 OPERATION DEPARTMENT STRATEGIES

As the world keep on changing and globalization in the Malaysian industry field, we

BAHULU’S HOUSE ENTERPRISE are ready to take up the challenge. One of our strategies

is through our operation plan itself. Where this particular plan is vital as others plan that we

has discussed early. The operation plan itself discusses on how exactly the basic operation

will occurs. In the operation department, all the inputs are merging to produce are merging to

produce the output.

In simple word, we at BAHULU’S HOUSE ENTERPRISE will efficiently combine the work

force, stock available, equipment and apparatus, technologies, information and capital to

meet the demand of our customers and the same time gain the profit that we had estimated.

In order to do so, we had made several strategies in making sure that the objectives of our

operation plan are well achieved.

The strategies are listed below:

BAHULU’S HOUSE ENTERPRISE will make sure that the staff that we hire fulfill

the requirement of the particular position. This merely due to avoid excessive

staff in the operation department.

BAHULU’S HOUSE ENTERPRISE will ensure that our stock is always for the

customer

BAHULU’S HOUSE ENTERPRISE make sure that all the Bahulu cakes that we

bake are properly concealed, clean and in good condition (Extra precaution)

BAHULU’S HOUSE ENTERPRISE will take note on all the feedback that came

from of our customer. We believed that the critics that they give to us would

improve the level efficiency in the operation department.

BAHULU’S HOUSE ENTERPRISE will always find new initiatives and business

plan that can increase our opportunity for success.

In the term of management, we will set up clear objectives and goals to achieve

in this industry. A clear goal and objectives will derive our staff to perform well .in

their own job task thus lead to a smooth and efficient of the business.

4.3 CONCEPT OF OPERATION

As a new comer for the business that distributes a variety of bahulu cakes, our company

come with the new concept that will show the uniqueness of our company that provide

variety method of selling our product. It is important to make sure that our customer can

easily recognize and interested with us. Due to that, our company, which is BAHULU’S

HOUSE ENTERPRISE, always does the job based on the concept of “CUSTOMER IS OUR

MAIN PRIORITY”. By applying this concept, our company tries to make sure that all the

requirements and needs of the customer must be fulfilled first. It is vital to ensure that our

customer satisfied and become a loyal customer for our product.

In our business, we offer a various type of bahulu cakes and also provide special order in

order to attract the customer to buy our product. By putting the customer as our main priority,

we will do our job effectively so that we can reduce any complaint by the customer, however,

if has any complaint, we will solve it immediately and take corrective action to curb that

problem.

4.4 PRICES OF OUR PRODUCTS

Types Prices offered by BAHULU’S HOUSE ENTERPRISE

For end customer (retail

price)

For seller (wholesale price)

Bahulu Quantity

(pieces)

Price

Regular (original) 1000 RM 200

Regular (feelings) 1000 RM 300

Hujan Panas 1000 RM 400

Bahulu Quantity (pieces) Price

Regular (original) 10 RM 2.00

20 RM 4.00

40 RM 8.00

100 RM 20.00

500 above free

10 extra bahulu

Regular

(feelings)

10 RM 3.00

20 RM 6.00

40 RM 12.00

100 RM 30.00

500 above free

10 extra bahulu

Hujan Panas 10 RM 4.00

20 RM 8.00

40 RM 16.00

100 RM 40.00

500 above free

10 extra bahulu

4.5 OPERATION HOUR

Bahulu’s House Enterprise operates 7 days per week and we practice a shift hour for our

worker. Our company does not have off day due to the target demand from the customer

that Bahulu with filling would be everyday needs. When the demand comes, our company

will fulfill their request in order to guaranteed satisfaction of our customer.

Bahulu’s House Enterprise will be close just driving the public holiday such as Labor day but

will not be closed during Hari Raya and any big festival seasons in Malaysia. This is due to

the higher demand from the customer for our product.

The operation hour of Bahulu’s House :-

DAY TIME

Sunday – Thursday 10.30 am – 10.30 pm

Friday – Saturday 10.30 am – 11.00 pm

4.6 REST HOUR

The rest hour for our company is state 12.30 pm until 1.30 pm for the first shift and the rest

hour for the next shift is 8.30 pm until 9.30 pm.

For Friday, there are extra 1 hour for the workers to perform a Jumaat prayer that is 12.30

p.m. until 2.30 p.m.and the rest day for Saturday is at 1.00pm until 2.00 pm for the first shift

and the next shift is 9.00 pm – 10.00 pm. The reasons why there were just 1 hour rest for the

worker is that business need to be operate continuously to fulfill the demand of the customer

and be more effective in making more profit to the company.

4.7 MANPOWER AND LABOR

Bahulu’s House Enterprise, we have 5 workers under operation department, 2 workers for

managing and preparing the bahulu and 2 workers taking order and managing the front

cashier counter and also plus one driver van for delivering the product from supplier and also

to our sellers. This 5 staff have been chosen based on the criteria that our company has

decided. All 5 workers plays a very important role in ensure that our business running

smoothly. These 5 workers are responsible in ensuring the process of managing and

distributing the stocks was on the time and the delivery of the fruit pickles is perfect and any

delay must be avoid by the workers.

They are also having the responsibilities in cleanliness in order to avoid any damages to the

employees due to use of apparatus and equipment in managing the fruit pickles. They must

ensure that the apparatus and equipment are in good condition and safe to be use.

Our workers are totally have been supervised and trained in order to manage the stocks

properly and based on the guidelines as to maintain our quality of product. This will help our

worker to work effectively and can handle the stocks efficiently in order to fulfill the demand

of the customer.

4.8 OPERATION LAYOUT

Premise Layout

Kitchen

4.9 OPERATIONAL DEPARTMENT CHART

Operational Manager

(Nur Syafiqah Bt Shaiful Haslan)

Driver

Worker

Cashier

4.10 MANPOWER REQUIREMENT

DESIGNATION NO. OF

WORKER

SALARY

(RM)

EPF (10%)

(RM)

SOCSO (2%)

MONTHLY

Cashiers

Workers

Driver

TOTAL

1

3

1

5

900 x 1 = 900

900 x 3 = 2,700

900 x 1 = 900

4,500

900 x 13% = 117

2,700 x 13% = 351

900 x 13% = 117

585

900 x 2% = 18

2,700 x 2% = 54

900 x 2% = 18

90

YEARLY

Cashiers

Workers

Driver

TOTAL

1

3

1

5

1,800 x 12 = 21,600

1,800 x 12 = 21,600

900 x 12 = 10,800

54,000

234 x 12 =2,808

234 x 12 = 2,808

117 x 12 = 1,404

7,020

36 x 12 = 432

36 x 12 = 432

18 x 12 = 216

1,080

For Overtime payment

RM 3.75 x 1.5 = RM 5.63 per hour

*basic payment for 1 hour RM 3.75

*overtime payment for 1 hour is RM 5.6

4.11 PRODUCTION SCHEDULE

TIME SHIFTS WORKERS

Cashier Workers Driver

10.30 – 11.30 1 2 1

11.30 – 12.30 1 2 1

12.30 – 13.30 2 2 1

13.30 – 14.30 2 2 1

14.30 – 15.30 2 2 1

15.30 – 16.30 2 2 1

16.30 – 17.30 2 2 1

17.30 – 18.30 2 2 1

18.30 – 19.30 1 2 1

19.30 – 20.30 1 2 1

20.30 – 21.30 1 1 1

21.30 – 22.30 1 1 1

4.12 STOCK REQUIREMENT FOR ONE DAY PRODUCTION

TYPES COST

Flours RM 20.00 (10 kg)

Eggs (gred A) RM 100.00 (303 units)

Sugar RM 20.00 (11 kg)

Salt RM 1.00 (500 g)

Paste (colour) RM 8

Green (1 packs)

Brown (1 packs)

Purple (1 packs)

Pink (1 packs)

Baking Powder RM 2.00 (1 pack)

Chocolate Chip RM 35.00 (10 packs)

Fillings(Jem)

chocolate (2 bottles)

Strawberry (2 bottles)

Blueberry (2 bottles)

Pineapple (2 bottles)

RM 25.00

Coconut Oil RM 1.50 (500 g)

Vanilla Essence RM2.50 (2 bottles)

MONTH

STOCK PURCHASES (RM)

Flours Eggs Sugar Salt Paste

Coconut Oil

January

520 2600 520 26 208 39

February

520 2600 520 26 208 39

March

520 2600 520 26 208 39

April

520 2600 520 26 208 39

May

520 2600 520 26 208 39

June

520 2600 520 26 208 39

July

520 2600 520 26 208 39

August

520 2600 520 26 208 39

September

520 2600 520 26 208 39

October

520 2600 520 26 208 39

November

520 2600 520 26 208 39

December

520 2600 520 26 208 39

TOTAL 6,240 31,200 6,240 312 2,496 468

MONTH

STOCK PURCHASES (RM)

Baking

Powder

Chocolate Chips Fillings(Jem) Vanilla Essence Total

(RM)

January

52 910 650 65 5,590

February

52 910 650 65 5,590

March

52 910 650 65 5,590

April

52 910 650 65 5,590

May

52 910 650 65 5,590

June

52 910 650 65 5,590

July

52 910 650 65 5,590

August

52 910 650 65 5,590

September

52 910 650 65 5,590

October

52 910 650 65 5,590

November

52 910 650 65 5,590

December

52 910 650 65 5,590

TOTAL 624 10,920 7,800 780 67,080

4.13 CONVENTIONAL SYMBOL

SYMBOL ACTIVITY DECRIPTION

Operation Material are being

processed or information

being or the process of

planning and calculating

Transporting Movement of material from

one place to another

Inspection Inspection on the quantity or

quality of the product

Delay Processed is delay or

material waiting for further

processed

Storage Process of the materials or

finished products is stored

in the storage area

4.14 FLOW CHART FOR THE PRODUCTION OF BAHULU’S HOUSE PRODUCTS

THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU

Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up.

Sift flour together with the baking powder. Set aside.

Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time,

until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.

Stir the flour a little while beaten again at slow speed until it finish.

Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full.

Bake for 8-10 minutes or until golden brown.

Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds.

Inspect the quality and texture of bahulu that has been baked.

Packaging the stocks according to sizes and types

Custom packaging for customer (Special Order)

sell /delivering to customer

THE PRODUCTION OF BAHULU WITH FILLINGS

THE PRODUCTION OF BAHULU HUJAN PANAS



Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg

yolks, one at a time.

Stir the flour a little while beaten again at slow speed until it finish.

Insert the feelings










Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.

Add in pandan paste and continue to beat until well blended.

Stir the flour a little while beaten again at slow speed until it finish then add chocolate chip and mix it well.








4.15 EQUIPMENT AND APPARATUS:

The material management is important in our packaging process as its need to be

clean and sterile at any time. The entrepreneur should plan and control the quality of

packaging effectively and efficiently.

Item Price /

unit

(RM)

No.

requirement

Total

cost

Supplier

Weight

Machine 100 2 200

Jong Hong

Enterprise

Sealer

55 2 110

Jong Hong

Enterprise

Bahulu

Mould

12 15 180 Classic

Trading

Enterprise

oven

10000 1 10,000

Mustafa

Tools

Enterprise

Electronic

Mixer

1000 1 1000 Mustafa

Tools

Enterprise

Others 3,250 3,250

Total 11,490

4.16 OTHER EXPENSES

No. Items Quantity Price/unit

(RM)

Total (RM)

1 First Aid 1 40 40

2 Fire Extinguisher 2 130 260

3 Uniform 6 25 150

4 Packaging 50Kg

(small = 20Kg,

Medium = 15Kg

Large = 15Kg)

Small size = 9

per Kg

Medium size =

12 per Kg

Large = 15 per

Kg

585

5 Plastic bags 50Kg 4 per Kg 200

6 Glove 4 10 40

7 Insurance van 1,000

8 Road Tax 500

9 Van Inspection 60

Total

2,835

4.17 LIST OF EQUIPMENT

Item Price/unit

RM

No.

Requirement

Total

Cost

RM

Supplier

Sink 225 2 450 Deluxe Sdn

Bhd

Upright

Freezer

1200 1 1200 Rakan

niaga Corp

Rack 420 4 1,680 IKEA

Stainless

steel table

1,200 1 1,200 Stanley sdn

bhd

Dustbin 25 3 75 Kedai runcit

Bilah

enterprise

Cash

Register

1,000 1 1,000 Stationeries

is ours

enterprise

Long

Table 90 2 180

Hong leong

hardware

sdn bhd

Small

Square

Table

120 1 120

Jati

sungguh

sdn bhd

Others 2,835

Total 8,740

4.18 OPERATIONAL BUDGET

NO. ITEMS

FIXED ASSET

EXPENSES

(RM)

MONTHLY

EXPENSES

(RM)

OTHER

EXPENSES

(RM)

1 Equipment 8,740

2 Apparatus 11,490

3 Van 50,000

4 Labour wages 4,500

5 EPF 585

6 SOCSO 90

7 Stocks 8,985

8 First aid 40

9 Fire extinguisher 260

10 Uniform 150

11 Packaging 585

12 Plastic bags 200

13 Glove 40

14 Insurance lorry 1,000

15 Road tax 500

16 Van inspection 60

TOTAL 70230.00 14,160 2835

4.19 PRODUCTION PLANNING

Production Planning is concerned with the determination and arrangement of all facilities

necessary for future operations. During the scheduling phase the production plan is

translated into a detailed, usually day-by-day, schedule of products to be made. Besides, it

helps to decide the ways and means of production and showing the direction. That

importantly, it is based on sales forecasting. So, it is important to make sure that the

business is able to produce outputs that are enough to fulfil the expected market demand or

sales. This can be achieved by having a good production planning. In production planning,

the business will determine how much output to produce for a certain period of time such as

in a day, a week or a month.

Average sales forecast per month = RM 32, 017

Price per unit = RM 0.30

Number of output per month = RM 26,311

RM 0.30

= 106,723 UNITS

If the number of working days per month is 26 days,

The amount of output to be produced per day is:

= 106,723 bahulu

26 days

= 4,104.7 4,105 bahulu per day

4.20 MANPOWER PLANNING

Manpower Planning which is consisting of putting right number of people, right kind

of people at the right place, right time, doing the right things for which they are suited for the

achievement of goals of the organization. Therefore, manpower planning involves reviewing

current manpower resources, forecasting future requirements and availability, and taking

steps to ensure that the supply of people and skills meets demand. The production operation

refers to the amount of output that can be produced within a specific time. Production

planning is a method to calculate manpower requirement so that production demand based

on sales forecast can be met.

The sales forecast is 27,750 units of bahulu per month which is monthly production demand

is 27,750. If working days per month are 26 days per month, the daily production rate is:

106,723 / 26 days = 4,105 bahulu per day

The working hour per day is 12 hours. After deducting one hour to two hours of rest period

and idling time the effective working hours per day is 9 hours. The hourly production rate is:

4,105 / 9 hours = 456 pieces of bahulu per hour

One worker can produce about 432 pieces bahulu in 1 hour and then his hourly capacity is:

432/ 1 = 432 pieces bahulu per hour

Therefore, the number of workers required is:

Planned Rate of Production per hour

Worker Productive Time per hour

= 456 pieces of bahulu

432 capacity of worker

= 1.05 1 workers

≈1 workers

Thus, BAHULU’S HOUSE needs one workers in mixing and baking area.

5.0 FINANCIAL PLAN

INTRODUCTION

A financial plan incorporates all financial data derived from the operating budgets i.e. the marketing, production (or operations) and administration budgets. Financial information from the operating budgets is then translated or transformed into a financial budget.

Based on the financial data, projections are prepared via the following pro forma statements:

Cash flow

Income (or profit and loss) statement

Balance sheet.

THE IMPORTANCE OF A FINANCIAL PLAN

A financial plan is crucial to the overall business plan that is developed for a particular business or project. Its importance can be summarized as follows:

To determine the size of investment

To identify and propose the relevant sources of finance

To ensure that the initial capital is sufficient

To analyze the viability of the project before actual investment is committed

To be used as a guideline for project implementation

FINANCIAL INPUT

Administrative Budget

Fixed Assets RMLand & Building 80,000 Office Equipment 6,848

Furniture & Fixture 20,574

Working Capital

Salary 9,700 EPF & SOCSO 1,455

Stationary168

Other ExpenditureOther Expenditure 7,280

Pre-OperationsDeposit (rent, utilities, etc.)Business Registration & Licences 1,408 Insurance & Road Tax for Motor VehicleOther Expenditure 200 TOTAL 127,633

ADMINISTRATIVE EXPENDITURE

Useful life of fixed assets.

FIXED ASSETS Econ. Life (yrs)

Office Equipment 7- 7

Furniture & Fixture 7- 5

Signboard 7- 5

DEPRECIATION METHOD (1=straight line, 2=declining balance) 1

Marketing Budget

Signboard 1,000

Working Capital

Salary 5,600 EPF & SOCSO 840 Transportation Cost 1,000

Other ExpenditureOther Expenditure

Pre-OperationsDeposit (rent, utilities, etc.)Business Registration & LicencesInsurance & Road Tax for Motor VehicleOther Expenditure 1,700 TOTAL 10,140

MARKETING EXPENDITURE

Fixed Assets RM

Forecasted Sales & Purchases.

Month 1 32,017 Month 1 5,590 Month 2 32,211 Month 2 5,590 Month 3 33,133 Month 3 5,590 Month 4 34,060 Month 4 5,590 Month 5 35,147 Month 5 5,590 Month 6 35,400 Month 6 5,590 Month 7 35,850 Month 7 5,590 Month 8 36,500 Month 8 5,590 Month 9 37,088 Month 9 5,590 Month 10 37,705 Month 10 5,590 Month 11 37,790 Month 11 5,590 Month 12 32,017 Month 12 5,590 Total Year 1 418,918 Total Year 1 67,080 ToTal Year 2 645,000 ToTal Year 2 71,987 Total Year 3 980,890 Total Year 3 85,992

SALES PROJECTION PURCHASE PROJECTION

Operation Budget.

Vehicle 25,000 Equipment & Apparatus 20,230

Working Capital

Raw Materials 5,590 Carriage Inward & DutySalaries, EPF & SOCSO

Other ExpenditureOther Expenditure

Pre-OperationsDeposit (rent, utilities, etc.)Business Registration & LicencesInsurance & Road Tax for Motor Vehicle 1,500 Other Expenditure 1,335 TOTAL 53,655

OPERATIONS EXPENDITURE

Fixed Assets RM

PROJECT IMPLEMENTATION COST SCHEDULE

A project implementation cost schedule incorporates both long-term and short-term

expenditure needed to start a project. The purpose of preparing the cost schedule is to

determine the amount of initial investment needed to launch our new project.

Cost

80,000

6,848

20,574

1,000

25,000

20,230

Working Capital 1 months

11,323

7,440

5,590

13,423

Contingencies 10% 19,143

TOTAL 210,571

Equipment & Apparatus

Signboard

Vehicle

Pre-Operations & Other Expenditure

Administrative

Marketing

Operations

Requirements

Fixed Assets

Land & Building

Office Equipment

Project Implementation Cost

Furniture & Fixture

Particulars F.Assets Monthly Exp. Others Total

Fixed Assets

Land & Building 80,000 80,000

Office Equipment 6,848 6,848

- -

Furniture & Fixture 20,574 20,574

- -

Working Capital

Salary 9,700 9,700

EPF & SOCSO 1,455 1,455

- -

#REF! - -

Stationary 168 168

- -

- -


Other Expenditure 7,280

Deposit (rent, utilities, etc.) - -

Business Registration & Licences 1,408 1,408

Insurance & Road Tax for Motor Vehicle - -

Other Pre-Operations Expenditure 200 200

Total 107,422 11,323 8,888 120,353

ADMINISTRATIVE BUDGET


Fixed Assets

Signboard 1,000 1,000

- -

- -

- -

Working Capital

Salary 5,600 5,600

EPF & SOCSO 840 840

Transportation Cost 1,000 1,000

- -

- -

- -

- -


Other Expenditure -


Business Registration & Licences - -

Insurance & Road Tax for Motor Vehicle - -

Other Pre-Operations Expenditure 1,700 1,700

Total 1,000 7,440 1,700 10,140

MARKETING BUDGET


Fixed Assets

Vehicle 25000 25,000

Equipment & Apparatus 20230 20,230

-

-

Working Capital

Raw Materials 5,590 5,590

Carriage Inward & Duty - -

Salaries, EPF & SOCSO - -

- -

- -

- -

- -


Other Expenditure -


Business Registration & Licences - -

Insurance & Road Tax for Motor Vehicle 1,500 1,500

Other Pre-Operations Expenditure 1,335 1,335

Total 45,230 5,590 2,835 53,655

OPERATIONS BUDGET

DEPRECIATION SCHEDULES

Our company is planning to purchase fixed assets either with cast or through hire purchase scheme. Therefore, depreciation schedules for each of the fixed assets (except land) either

bought or contributed have to be prepared. Our method to calculate the annual depreciation charges is the straight-line method.

Annual depreciation = Original cost of asset – Scrap value

Asset’s Economic Life

Annual depreciation (Vehicle) = RM85,000 – RM0

5 years

= RM17, 000

25,000

Straight Line

9

Annual Accumulated Year Depreciation Depreciation Book Value

- - 25,000

1 2,778 2,778 22,222

2 2,778 5,556 19,444

3 2,778 8,333 16,667

4 2,778 11,111 13,889

5 2,778 13,889 11,111

6 2,778 16,667 8,333

7 2,778 19,444 5,556

8 2,778 22,222 2,778

9 2,778 25,000 -

10 0 0 -

Cost (RM)

Economic Life (yrs)

Fixed Asset Vehicle

Method

6,848

Straight Line

7 Annual Accumulated

Year Depreciation Depreciation Book Value

- - 6,848

1 978 978 5,870

2 978 1,957 4,891

3 978 2,935 3,913

4 978 3,913 2,935

5 978 4,891 1,957

6 978 5,870 978

7 978 6,848 0

8 0 0 0

9 0 0 0

10 0 0 0

Economic Life (yrs)Method

Fixed AssetCost (RM)

Office Equipment

20,574

Straight Line

7


- - 20,574

1 2,939 2,939 17,635

2 2,939 5,878 14,696

3 2,939 8,817 11,757

4 2,939 11,757 8,817

5 2,939 14,696 5,878

6 2,939 17,635 2,939

7 2,939 20,574 0

8 0 0 0

9 0 0 0

10 0 0 0

Economic Life (yrs)

Cost (RM)Method

Fixed Asset Furniture & Fixture

1,000

Straight Line

7


- - 1,000

1 143 143 857

2 143 286 714

3 143 429 571

4 143 571 429

5 143 714 286

6 143 857 143

7 143 1,000 -

8 0 0 -

9 0 0 -

10 0 0 -

Signboard

Cost (RM)MethodEconomic Life (yrs)

Fixed Asset

20,230

Straight Line

6


- - 20,230

1 3,372 3,372 16,858

2 3,372 6,743 13,487

3 3,372 10,115 10,115

4 3,372 13,487 6,743

5 3,372 16,858 3,372

6 3,372 20,230 -

7 0 0 -

8 0 0 -

9 0 0 -

10 0 0 -


Cost (RM)

Economic Life (yrs)

Fixed Asset

Method

SOURCES OF FINANCE SCHEDULE

Our source of finance schedule is made of the following common components:

Internal sources

- Equity contributions (cash)

External sources

- Term loan

Requirements Cost LoanHire-

PurchaseOwn Contribution

Fixed Assets Cash Existing F. AssetsLand & Building 80,000 80,000Office Equipment 6,848 6,848

Furniture & Fixture 20,57420,57

4

Signboard 1,000 1,000

Vehicle 25,000 25,000

Equipment & Apparatus 20,23020,23

0

Working Capital 1months

Administrative 11,323 11,323Marketing 7,440 7,440Operations 5,590 5,590Pre-Operations & Other Expenditure 13,423 6,600 6,823

Contingencies10% 19,143 19,143

TOTAL 210,571 117,066 25,00068,50

5

Interest rate 5%Loan duration 5Interest payment method* 2

TERMS OF LOAN (if required)

Amortisation schedule (term loan)

117,066

5%

5

Year Principal Interest Total Payment Principal Balance

- - 117,066

1 23,413 5,853 29,266 93,653

2 23,413 4,683 28,096 70,239

3 23,413 3,512 26,925 46,826

4 23,413 2,341 25,754 23,413

5 23,413 1,171 24,584 -

6 0 0 - -

7 0 0 - -

8 0 0 - -

9 0 0 - -

10 0 0 -

Amount

Interest Rate

Duration (yrs)

Method Baki Tahunan

LOAN REPAYMENT SCHEDULE

25,000

4%

Duration (yrs) 9 Year Principal Interest Total Payment Principal Balance

- - 25,000

1 2,778 1,000 3,778 22,222

2 2,778 1,000 3,778 19,444

3 2,778 1,000 3,778 16,667

4 2,778 1,000 3,778 13,889

5 2,778 1,000 3,778 11,111

6 2,778 1,000 3,778 8,333

7 2,778 1,000 3,778 5,556

8 2,778 1,000 3,778 2,778

9 2,778 1,000 3,778 -

10 0 0 - -

Amount

Interest Rate

HIRE-PURCHASE REPAYMENT SCHEDULE

GOOD PRODUCTION COST

Year 1 Year 2 Year 3

0 256 198

67,080 71,987 85,992

256 198 143

66,824 72,045 86,047

66,824 72,045 86,047

6,149 6,149 6,149

6,149 6,149 6,149

72,973 78,194 92,196

Raw Materials Used

Total Factory Overhead

Current Year Purchases

Carriage Inward

Production Cost

Raw Materials

Ending Stock

Salaries, EPF & SOCSO

Opening Stock

Factory Overhead

Depreciation of Fixed assets (Operations)

PRO FORMA INCOME STATEMENT (ANNUALLY)


418,918 645,000 980,890

120 109

72,973 78,194 92,196

120 109 98

0 0 0

72,853 78,205 92,207

346,065 566,795 888,683

135,876 135,876 135,876

89,280 89,280 89,280

7,280 7,280 7,280

1,408

1,500 1,500 1,500

3,235

1,000 1,000 1,000

5,853 4,683 3,512

4,060 4,060 4,060

249,493 243,679 242,508

96,572 323,116 646,174

0 0 0

96,572 323,116 646,174

96,572 419,688 1,065,862

Less: Enpenditure

Interest on Hire-Purchase

Administrative Expenditure

Interest on Loan

Marketing Expenditure

Business Registration & Licences

Insurance & Road Tax for Motor Vehicle

Other Pre-Operations Expenditure

Other Expenditure

Less: Ending Stock of Finished Goods

Gross Profit

Opening Stock of Finished Goods

Sales

Less: Cost of Sales

Production Cost

Depreciation of Fixed Assets

Total Expenditure

Net Profit Before Tax

Net Profit After Tax

Accumulated Net Profit

Tax

PRO FORMA BALANCE SHEET


ASSETS

80,000 80,000 80,0005,870 4,891 3,913

17,635 14,696 11,757

857 714 571

22,222 19,444 16,667

16,858 13,487 10,115

Other Assets

143,442 133,233 123,023

256 198 143120 109 98

139,929 449,586 1,086,847

140,305 449,893 1,087,088

TOTAL ASSETS 283,747 583,125 1,210,111

68,505 68,505 68,50596,572 419,688 1,065,862

165,077 488,193 1,134,367

93,653 70,239 46,826

22,222 19,444 16,667

115,875 89,684 63,493

2,795 5,249 12,251

TOTAL EQUITY & LIABILITIES 283,747 583,125 1,210,111

Hire-Purchase Balance

Loan Balance

Accounts Payable

Current Liabilities

Long-Term Liabilities

Signboard

Cash Balance

Accounts Receivable

Capital

Accumulated Profit


Non-Current Assets (Book Value)

Office Equipment

Owners' Equity

Land & Building

Current Assets

Deposit

Furniture & Fixture

Stock of Raw Materials

Stock of Finished Goods

Vehicle

FORECASTED PERFORMANCE

Current Ratio 50 86 89Quick Ratio (Acid Test) 50 86 89

Inventory Turnover 194 229 337

Gross Profit Margin 82.61% 87.88% 90.60%Net Profit Margin 23.05% 50.10% 65.88%Return on Assets 34.03% 55.41% 53.40%Return on Equity 58.50% 66.19% 56.96%

Debt to Equity 71.89% 19.45% 6.68%Debt to Assets 41.82% 16.28% 6.26%Time Interest Earned 15 68 183

SOLVENCY

Year 3Year 1 Year 2

PROFITABILITY

LIQUIDITY

EFFICIENCY

FINANCIAL RATIO

0

10

20

30

40

50

60

70

80

90

100

1 2 3

Ratio

Year

Current Ratios

0

10

20

30

40

50

60

70

80

90

100

1 2 3

Ratio

Year

Quick Ratios

0

50

100

150

200

250

300

350

400

1 2 3

Tim

es

Year

I nventory Turnover

78.00%

80.00%

82.00%

84.00%

86.00%

88.00%

90.00%

92.00%

1 2 3

Perc

ent

Year

Gross Profit Margin

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

1 2 3

Perc

ent

Year

Net Profit Margin

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

1 2 3

Perc

ent

Year

Return on Assets

52.00%

54.00%

56.00%

58.00%

60.00%

62.00%

64.00%

66.00%

68.00%

1 2 3

Perc

ent

Year

Return on Equity

0%

10%

20%

30%

40%

50%

60%

70%

80%

1 2 3

Perc

ent

Year

Debts to Equity

Serie…

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1 2 3

Perc

ent

Year

Debts to Assets

0

20

40

60

80

100

120

140

160

180

200

1 2 3

Tim

es

Year

Times Interest Earned

SUMMARY

Bahulu’s House involves in manufacturing bahulu with feeling, original bahulu and

Bahulu Hujan Panas, we will make sure that our customers will get only the high quality

bahulu which are made by own recipes. After doing some research, we conclude that there

is a high demand of our products from the people. Therefore, we see this as an advantage to

grab the opportunity of making large profit.

We only provide products that are freshness and halal products for our customers

and it is our pleasure to satisfy their needs and wants.

As conclusion, we are sure that we are able to cater to the needs and wants of our

target market. We hope that we can be the main bahulu with feeling and Bahulu Hujan

Panas manufacturer not only in Negeri Sembilan but also in Malaysia. Furthermore, we also

hope that our products can enter the international market in years ahead. We will give all of

our efforts to make this hope come true.

APPENDICES

6.1 Bahulu’s House Banner

6.2 Bahulu’s House Newspaper Advertisement

6.3 Bahulu’s House Signboard

TABLE OF CONTENT

CONTENT PAGEI. ACKNOWLEDGEMENT……………………………………………..

II. LETTER OF SUBMISSION…………………………………………..III. AGREEMENT OF PARTNERSHIP…………………………………

CHAPTER 1 INTRODUCTION1.0 Introduction1.1 Executive summary1.2 Product Description1.3 Purposes Of Business Plan1.4 Company background1.5 Partner’s profile

CHAPTER 2 ADMINISTRATION PLAN2.0 Introduction2.1 Vision2.2 Mission2.3 Objective2.4 Organizational Chart2.5 List Of Administrative Personnel2.6 Schedule Of Tasks And Responsibilities2.7 Schedule Of Remuneration2.8 List Of Office Equipment And Supplies2.9 Administration Budget

PART 3 MARKETING PLAN3.0 Introduction3.1 Profile of Product3.2 Target Market3.3 Market Size3.4 Competition3.5 Market Share3.6 Sale Forecast3.7 Marketing Strategy3.8 Schedule of remuneration3.9 Schedule of tasks and responsibilities3.10 Marketing budget

CHAPTER 4 OPERATION PLAN

4.0 Introduction4.1 Operation Process4.2 Operation Layouts4.3 Production Planning4.4 Material Planning4.5 Machine and Requirement Planning4.6 Manpower Planning4.7 Overheads Requirement4.8 Location Plan4.9 Business and Operation Hours4.10 Operations Budget4.11 Licenses, Permits and Regulations4.12 Implementation Schedule

234

8991112

21212121222223242426

2830313435394247616264

66677274757778808182838485

CHAPTER 5 FINANCIAL PLAN5.0 Introduction5.1 Project Implementation Cost5.2 Source of Financing5.3 Table of Depreciation5.4 Loan Amortization5.5 Hire Purchase Repayment Scheme5.6 Cash Flow Pro forma5.7 Profit And Loss Pro forma5.8 Balance Sheet Pro forma5.9 Financial Ratio Analysis

6 CONCLUSION………………………………………………………...7 APPENDICES…………………………………………………………

878890929699100104106108

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ENT300 Business Proposal

Business

Transcript of ENT300 Business Proposal