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ENSURE & PEDIASURE

• MICHEAL MAGDY AYYAD

• MOHAMED GAMAL SEDEIK

• MOHAMED EHAB RABEI

• AREA : GIZA , DOKKI , MOHANDSIN , BADRASHIN , HWAMDIA , FAYSAL , HARAM , 6TH OCTOBER , SHEIKH ZAYED .

2POINT OF

COMPARISON Pharmacies Doctors Hospitals

Total188 130 5

Visited261 163 6

3Most Important Doctors

Dr HAMDI ABDEL AZEEM CENTER ( CAIRO ONCOLOGY CENTER )

Dr AHMED EL 3ASHRY(IM)(MOHANDSEN)

Dr MOHAMED WALY(GYN)(MOHANDSEN)

DR AYMAN SALAH (ONCO)(SHEIKH ZAID HOSPITAL)

DR ASHGAN BAHGAAT (GYN)(HARRAM)

DR AHMED SELIM (ONCO)(DOKKI)

DR MOHSEN BARSOOM(ONCO)(DOKKI)

DR HASSAN MOSA(ONCO)(DOKKI)

DR TAREK SHOMAN(ONCO)(GIZA)

4MARKET SHARE FOR ENSURE AND COMPETITORS

ENSURE70%

GROWTH FORMULA20%

BIOGAINERS10%

MARKET SHARE

ENSURE GROWTH FORMULA BIOGAINERS 4th Qtr

5RANKING BY POTENTIALTY

AL DOKKI AND GIZA:

1. Ensure is number 2 after biogainers

2. Growth formula is the top OTC product

Faisal, haram, 6 oct and mohandsen: ensure is number 1

6MARKET TREND

Refill Rx0%

10%

20%

30%

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50%

60%

70%

80%

Chart Title

7KEY PRESCRIBERS IN EACH PRODUCT

DR AYMAN SALAH (ONCO,SHEIKH ZAID HOSPITAL)(ENSURE)

CAIRO ONCOLOGY CENTRE (mohandsen) (ensure)

DR AHMED SELIM(ONCO)(DOKKI)(ENSURE)

DR MOHSEN BARSOOM(ONCO) (DOKKI)(ENSURE)

DR REFAAT EL GABRY(PED)(MORAD ST)(AHMED HELMY PHARMACY)(7AREEAT NUTRINIDRINK)

DR ESSAM ABDEL GLEL(DIETATION)( DOKKI) (MISR PHARMACY)(SAFFAH EL BIOGAINERS)

DR BAHAA(I.M)(EL BAHR EL AZAM ST)(PEDIASURE)

DR SAYED HEIKAL(PED)(BADRASHEIN)(NUTRINIDRINK)

8MARKET FEEDBACK:

PHARMACISTS: Ensure is a very good product but needs more promotion in the market. There is a lack of knowledge about the product and no doctors prescribe it. Many complains about ibn sina have been noticed.

DOCTORS:

ONCO: They already know about it. Some doctors prescribe ensure and some think that the product is no longer available in the market.

GYN AND IM: Most of them have not heard about ensure but after our calls they said it is a great product

DIETATIONS: We recommend dietations to be number two doctors on ensure lists.

9HOSPITAL FEEDBACK

Governmental hospitals: Ensure is a good product but its price is not suitable for our patients

Private hospitals and GYN centres in high social communities: perfect targets

10WE RECOMMEND:

Dietations and IM doctors are number two doctors following oncologists according to the potentialty.

Ensure is a great product but needs more promotion, We recommend a separate line for ensure.

Oncology institute, cairo oncology center, dr ashgan bahgaat center must be visited frequently.

Reps should consider pharmacies as important as doctors because they recommend ensure as OTC.

Ensure must be available at UCP.

Posters and stands for ensure should be supplied to pharmacies and GYN centers.

We need sachets for ensure as samples because GYN drs want to make sure about its acceptance to the pregnant women

11WHAT BENEFITS WE GOT:

We got a great benefit from the first three days about nutrition.

We improved our communication skills, learnt how to deal with different people.

We experienced the real lifestyle of a medical rep.

We learnt how to persuade a customer to buy a product however its price.

We learnt to deal with professional doctors as oncologists “crème de la crème”.