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ABBOTTSCHOOL ACTIVITY

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Be A PediasureChamp

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CONCEPT

Capture School Events such as Sports Day, Parents Teacher

Day

To touch the students along with their parents, whose health

assessment test was done before summers.

Refresh their parents about PEDIASURE , to retain them &

make longterm relationship between consumer & product.

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OBJECTIVE

To conduct a school activity for the purpose of creating

awareness about the product and to create long term relationship

with the parents.

Students whosHealth assessment was done in first phase, will

be invited along with their parents to participate to BeA Pediasure

Champ

Scope:Karachi- 4 schools

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SCHOOLS

1) Clifton Cambridge School: Sports day, 1st week of March

2) Falcon House Grammer School,Clifton: Parents day, 2nd

week ofMarch

3) The Indus Academy,Clifton: Sports Day, 12th Feb

Parents Day , End of March

4) Karachi Public School, PECHS:Parents Day, 2ndweek of March

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OPTION 1Kids Engagement: By having Art ActivityFree Health Consultancy of Kids

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I Love My Mom (Art Sheet)

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METHODOLOGY 1 day event will be conducted at schools.

PRE-EVENT

Permission Taker will take school permission

Students will be given out drawing sheets to color & bring it on event

day.

Drawing sheet Backside will hold Students data along with informing

mothers about Pediasure activity, free doctors consultancy.

DURING ACTIVITY

Health consultancy: Nutritionist will inform Mothers about their

childshealth & Balanced diet.

Female & Male promoter will do Children's health assessment. The

information about the childrens health will be shared with their

mothers. Anchor will engage students in art competition

Kids having perfect weight & Height will be gifted (optional)

And all students participated in the drawing activity will be given a

token of gift by Abbott. (Participation Certificates)

Pediasure will be displayed, Trade price selling

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GIFTS

OPTIONAL

Pastel Crayons box with Color book (kids having perfect weight & height)

Color pencil box (All participating Kids)

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OPTION 2Free Health Consultancy of Kids on Event

day ( Sports day , Parents Teacher Day)

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METHODOLOGY

1 day event will be conducted at schools.

PRE-EVENT

Permission Taker will take school permission

DURING ACTIVITY

On event day Kiosk setup will be made

Female & Male promoter for students BMI test

Health consultancy: Nutritionist will inform Mothers about their

childshealth & Balanced diet.

Mean time Children's health assessment will be done by our team

representatives. The information about the childrens health will be

shared with their mothers.

Kids having perfect weight & Height will be gifted (optional)

Pediasure will be displayed, Trade price selling

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Thank You!