What is ENSOGO?

• Entertain, Social and Go

• Found in 2010 as Thailand’s first social shopping website

• In July 2011, Ensogo became a part of The LivingSocial

• Promote products, services, and brand online through offering attractive deals

Ensogo is…Ensogo is…

ObjectiveObjective

• Gain repeated business within the existing market by selling deals

• Expand its business both nationally and internationally

How it

works?

• http://www.youtube.com/watch?v=HgVfDSP7E0s• First, Go visit www.ensogo.com to update of daily

promotion• Second, Buy the voucher in 3-easy steps: (1) log in or sign up to ensogo site (free of charge)(2) choose your promotion and confirm(3) click to get your voucher, choose your online

payment options you will receive a confirmation through your email

• Print your voucher or show SMS message to the merchant

Ensogo

• theoretical framework

“ The economies of scale”

The cost advantage that arises with

increased output of a product.

MethodologyMethodology

• Interview- Do you know ensogo?- What do you use it for?- Do you think it is beneficial?- Why do you like it?- Why do you prefer ensogo over others website?- What do you think about its future?

• from February to April Ensogo can sell deal at 18,000,000 THB , which margin of Ensogo is about 9,300,000 THB.

Advantage

• Business model• Database of retailer and customer• Highest market share

In the future

• Educate the retailer to maintain standard• Location based service function in smartphone

application

Conclusion

• Bad economic doesn’t effect Ensogo• Foreigner will use Ensogo deal also• Ensogo have many way to upgrade their

business and service

GAME