enhancing consumer trust

by Fiona Delaney, CEO & Founder

Blockchain and product authenticity in sustainable food categories

● What is DLT? ● DLT & food integrity across complex supply chains ● Threat vectors ● QA accreditation and Irish agri-food context ● Organic and other sustainable food categories ● Supply visibility data-model ● DLT & product authenticity

Cryptographers have imagined

a permanent, immutable and shared data structure as a foundational

technology for global online networks

It introduces a new trust-layer in virtual business relations and causes a

disintermediation effect.

Food integrity : facilitates traceability, promotes

system-wide transparency and supports food safety.

Consumer rights : consumer awareness of product

uniqueness, characteristics and provenance eg. ingredients (allergens), pollutants, air-miles, cultural / religious ethics.

‘Farm to Fork’ visibility : consumer concerns are

addressed. Consumer awareness of food fraud and diminishing trust in the post-truth, digital-age, where advertising, marketing and ‘expert’ opinion are contested.

DLT and food integrity Widespread implementation impacts

DLT and complex supply chains Widespread implementation impacts

Permissioned

system access

Compliance Info:

Process Audit &

Certification

IoT sensor feeds:

Real-time monitor

and assessment

UD-Identities:

participants,

locations

Communication: consistent, uniform,

immutable, asynchronous data

Co-operation: common oversight and

streamlined data-sharing: cross-border and cross-sectoral collaboration (eg port authorities, customs, policing authorities, certification bodies)

Decision-making / action-taking: real-time data availability

facilitates automated protocol responses: interoperable IoT, AI and smart-contract solutions *Bonus feature: environmental protection ~

paperless processes *if not PoW consensus

Current threat vectors

-> threat vector

target for piracy and identity

fraud

(malicious actor)

-> threat vector

poor application creates system

vulnerability

(human factors)

-> threat vector

insufficient redundancy,

power cut

(resource scarcity)

-> threat vector

DLTs only grow larger

(sustainability)

Quantum computing is a threat to the cryptographic integrity / security of DLT Future risks

System UIDs

Non-compliance

No-purge data Electricity

1. Beef & Lamb - SBLAS 92% Irish beef exports (51,500 producers) 2017 2. Dairy - SDAS 95% dairy farmers registered (18,000 producers) 2017 3. Horticulture - SHAS no available data 4. Eggs - SEAS 18 egg-packing centres (no producer data) 2017

Bord Bia Q-Mark audits: quality, food safety and animal welfare. Farmers who meet the sustainability criteria* may join Origin Green. *greenhouse gas, biodiversity, water measures, energy efficiency, soil management and socio-economic factors.

QA accreditation & Irish agri-food Bord Bia QA accreditation schemes (IS EN ISO 9001:2008, EN 45011 / ISO 17065 ) Applicants must be registered with DAFM or equivalent body.

There are 460+

Origin Green

members

Inc. retailers

farmers & manufacturers

@Origin Green “we embrace United Nation’s Sustainable Development Goals and align future developments with this framework.”

Sustainability Report, 2016. Michael Carey Chairman, Bord Bia

1.6% of Irish farmland is certified organic (73,000 hectares) with 1,700+ organic producers registered across four certifying bodies.

Speciality food categories:

● Premium categories: organic (eco, bio), Kosher, Halal, allergen-free (nut, gluten, egg, dairy), vegan

● Environmental sustainability: local, low CO2, water-conservation, soil-protection, GMO-free, pesticide-free, bee-friendly

● Artisanal: heritage, traditional, gastronomic ● Healthy: natural, whole food, wild ● Animal welfare: free-range, grass-fed, cruelty-free

Origin Chain works with producers in many of these categories.

Organic and other consumer food categories

Irish heritage apple and oat baby porridge

Orchard:

Artisanal*

husbandry

Logistics

Transportation:

Safety standards Heritage* apple:

native var. Bloody

Butcher

Producer

Handling:

Certified Halal

Food Mgt:

Safety standards

Packaging Labeling:

Organic, Halal,

prepared foods

standards

Local* oats: native

var. sourced from

neighbouring farm.

Organic production uses

organically grown seed +

stock, unless

commercially

unavailable. (EC 889 /

2008 - MS derogation)

Tillage:

Traditional*

husbandry

Warehousing:

Safety standards

No additives:

Healthy* Natural*

Shipping /

Trade:

Regulated

Retail and PoS:

Safety standards

Source

Customer in UAE

Processing:

Certified organic

EC 834/2007

Sustainable /

Artisanal

Healthy /

Artisanal

Processor

Certified

premium produce:

Organic /

Halal / Artisanal /

Healthy

baby food

Product

Sustainable /

Traditional /

Artisanal

*Reputation based

marketing

Audited / Regulated

Food Safety

Plant Passport:

REGULATION

(EU) 2016/2031

Info categories

Graded:

Rootstock

Species ID:

RHS defined

Consumer interest

marketing terms

REGULATION (EU)

No 609/2013

Sustainability:

Origin Green

EN45011 / ISO

17065

Production:

Certified organic

EC 834/2007

enhancing consumer trust

DLT and product authenticity • Food security & integrity • Supply visibility • Market trends

enhancing consumer trust

Thank you for listening!

Demo : https://bit.ly/2TWysgl Website : www.originchain.eu