Hertz, F.R., Hertz, J.R. & Ures, R. - Partially Hyberbolic Dynamics
Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan.
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Transcript of Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan.
Enhancing Apple’s EcosystemTeam 1 - Nir Hertz and Ronald Jordan
Apple’s Ecosystem & Beats Acquisition
● Brand Recognition/Customer loyalty● Control over user experience● Beats Electronics
Looking towards the future
● Health Application ● Patents
The Problem
● Health applicationrequires manual entries
● Making the technology=Time+Money
Valencell, Apple, and Beats
● Ecosystem: Completed Cycle● Fully integrate into earphones● Health App - live data● Device transferable
o Apple watcho Earphones
● Beats Music
How It Will Work?
● Earphones - accurately track fitness biometrics
● iPhone - Viewlive data
● Beats Music - audio feedbackbased on data
Valencell PerformTek Sensor
● So small, it fits in your ear● Eliminates need for
other devices● Accelerometer
+Optical Device
Wearable Computing Tech
WearableTechnology
FitnessTracker=40%
Wearable Computing Tech Revenue
WearableTechnology
Fitness RevenueForecast=$91.5M
Potential Costs
Major Costs●Licensing - charge $/deviceOR●Acquisition - More efficientMinor Costs●Integration/Manufacturing Costs●Marketing Costs
Potential Benefits
● Patent/Licensing rights● Increase in revenue● Better customer loyalty● Major competitor in more industries
o Wearable Technology-$19Bo Health and Fitness Applications-$26Bo Internet Radio Streaming-$1.3B
Drawback/Solution #1
● Users that don’t useApple/Beats earphoneso Wrist Band - Same
Technology, ButDifferent Apple Watch
Drawback/Solution #2
● Need data/WiFifor Beats Musico Beats Music can
save a playlistto your iPhone
Enhancing Apple’s EcosystemTeam 1 - Nir Hertz and Ronald Jordan