Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan.
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Transcript of Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan.
![Page 1: Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan.](https://reader030.fdocuments.in/reader030/viewer/2022032707/56649e425503460f94b359db/html5/thumbnails/1.jpg)
Enhancing Apple’s EcosystemTeam 1 - Nir Hertz and Ronald Jordan
![Page 2: Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan.](https://reader030.fdocuments.in/reader030/viewer/2022032707/56649e425503460f94b359db/html5/thumbnails/2.jpg)
Apple’s Ecosystem & Beats Acquisition
● Brand Recognition/Customer loyalty● Control over user experience● Beats Electronics
![Page 3: Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan.](https://reader030.fdocuments.in/reader030/viewer/2022032707/56649e425503460f94b359db/html5/thumbnails/3.jpg)
Looking towards the future
● Health Application ● Patents
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The Problem
● Health applicationrequires manual entries
● Making the technology=Time+Money
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Valencell, Apple, and Beats
● Ecosystem: Completed Cycle● Fully integrate into earphones● Health App - live data● Device transferable
o Apple watcho Earphones
● Beats Music
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How It Will Work?
● Earphones - accurately track fitness biometrics
● iPhone - Viewlive data
● Beats Music - audio feedbackbased on data
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Valencell PerformTek Sensor
● So small, it fits in your ear● Eliminates need for
other devices● Accelerometer
+Optical Device
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Wearable Computing Tech
WearableTechnology
FitnessTracker=40%
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Wearable Computing Tech Revenue
WearableTechnology
Fitness RevenueForecast=$91.5M
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Potential Costs
Major Costs●Licensing - charge $/deviceOR●Acquisition - More efficientMinor Costs●Integration/Manufacturing Costs●Marketing Costs
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Potential Benefits
● Patent/Licensing rights● Increase in revenue● Better customer loyalty● Major competitor in more industries
o Wearable Technology-$19Bo Health and Fitness Applications-$26Bo Internet Radio Streaming-$1.3B
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Drawback/Solution #1
● Users that don’t useApple/Beats earphoneso Wrist Band - Same
Technology, ButDifferent Apple Watch
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Drawback/Solution #2
● Need data/WiFifor Beats Musico Beats Music can
save a playlistto your iPhone
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Enhancing Apple’s EcosystemTeam 1 - Nir Hertz and Ronald Jordan