Enhance Your Electronic Presence - NAPMW-july2014-Firecat
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Enhancing Your Electronic Image
Firecat StudioJuly 9, 2014
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Freshness
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Being Present Online
Channel Focus
Website The Full Story, Business
Blog Articles, In-Depth Expertise
Facebook Community, Personal
Twitter, Instagram Mix – bit of everything
FourSquare, Yelp, FB Places Travel, Movement, News
EventBrite Events & Registration
LinkedIn, Quora Events, Q&A, Business, Groups
Sponsored/Partner sites Community, your passions
ALL = Useful content assets
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More Channels = More Mouths to Feed
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Internal Content Sources & Triggers
• Events• Hirings, Promotions• New Product• New Service• New Client• Charity Work• Community Involvement• Sponsorship• Participation in Trade Show/Conference
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Content Marketing
The Dream:•Amazing blog updates every day•New lead-generation offers each week•Beautiful, engaging images and infographics to share in social media•Newsjack great articles right away•Stay up with the latest trends and marketing research
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Content Marketing
The Reality:•Blog updates “when we have time”•Lead-generation offers at redesign time•I’ll add an image “next time” but in a hurry•“Me too” weak, late notice of newsworthy items•We’re here at Firecat catching up! Yay us!
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Electronic Presence Checklist
Professional photo(s) and content?URL/domain clear, easy to remember?Website is fresh and easy to navigate?Connecting with and nurturing leads?Each lead = significant $?Juicy content assets to share?Is online is the best way to develop and deepen
relationships?
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BRING IT! Your Favorite Techniques?
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Firecat StudioSusan Price, CEO & Chief StrategistRebecca Reser, Strategist/AnalystFirecat Studio LLC808 N. Alamo St.San Antonio, TX 78215
210.320.2391
FirecatStudio.comFirecat Studio on Facebook@FirecatSue