Enhance and Enrich - Adding PIM to your Digital Commerce · InRiver PIM Enriched in InRiver PIM...
Transcript of Enhance and Enrich - Adding PIM to your Digital Commerce · InRiver PIM Enriched in InRiver PIM...
Enhance and Enrich -
Adding PIM to your
Digital Commerce
Experiences
Johan Liljeros – Avensia
Johan Bostrom – inRiver
David Bowen - Episerver
This is inRiver
- Founded in 2007
- Headquartered in Malmo, Sweden
- U.S Operations in Chicago, IL
- Best of Breed PIM solution
- Partner focused software vendor
- Enterprise class .NET solution
- More than 450 certified inRiver experts
- Tight intergration to Episerver Commerce
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SEARCH
EVALUATE
CONVERSION
- SEO
- Site navigation
- On site search
- Based on product content
- Categories/specs
- USP’s and Rich media
- Ratings / reviews
- Up-sell/Cross-sell
- Based on product content
- Check-out
- Payment/Invoice
- Order confirmation
- Delivery notification
- Review reminders etc.
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* Source: Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US)
2015: 54% ONLINE INFLUENCE
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“Effective immediately,
we expect you to provide
high quality, web ready
content for all new items
created for sale in
Walmart Stores.”
“Remember, the quality
and completeness of
the data submitted is
the single, biggest
influence on your sales
growth and brand
loyalty.”
“This initiative will help us
expand customer facing
applications such as pick‐up‐today, gift registry,
wish list and in store
navigation.”
Purchasing/
Product Owner
Product
Marketing
Copy/Editors
Media
Management
Translations
SUPPLY ENRICHRELEASE
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Mobile
Resellers/Distributors
Promotions
Web
EPiServer Commerce
Marketplaces
Category
management
PLM SUPPLIERSERP
Product
marketing
Photographer
ENRICH
SUPPLY
PLAN & RELEASE
PUBLISH
About Avensia
• Founded 1998
• Approx. 100 e-commerce experts
• HQ in Sweden, operates in Scandinavia
• EPiServer reference site Quicksilver
• Avensia Storefront – Connecting Dynamics AX for Retail with
EPiServer on the global market via partners
• Avensia Consulting – Delivering e-Commerce solutions based on
EPiServer
Avensia “Best of breed” solution
Range of
ERP
ERP – InRiver
Connector
Epi – InRiver
Connector
InD
esig
n
Co
nn
ecto
r
Avensia “Best of breed” workflow
Basic assortment data
from ERP
Transferred to InRiver PIM
Enriched in InRiver PIM
Published to different
channels in InRiver PIM
Pushed/Fetchedby channels
Published in channels
• SKU number
• SKU name
• Basic attributes
• Images
• Movies
• Relations
• Translations
• Documents
• Categorization
• Text
• Attributes
• Via the connector
framework to different
systems such as EPiServer,
Adobe InDesign, Digital
signage, etc
Success factors in implementing true high-end e-commerce…
• Personalization
• Inspiration
• Traffic acquisition
• Conversion
• Channel awareness
This is all dependent on having the possibility to easy work
with all types of content in your solution!
BildBild
Variant/Color
E.g. ”Red”
Variant/Size
(SKU)
E.g. ”XL”
Product
E.g. Jacket
ImagesBildBildMovies
BildBildDocu-
ments
Kategori(er)Kategori(er)Categories
Kategori(er)Kategori(er)Campaigns
Kategori(er)Kategori(er)Publications
Ch
an
ne
lsThe ”basic” assortment model
Example – Coop Norway
• A Scandinavian hypermarket retailer with 1500 bm stores, 4300
employees, cooperative owned by 1,5 million members.
• A large organization with complex workflows covering multiple
departments, external agencies and a country wide network of stores in
9 different chains/concept.
• Challenge: Products, content and campaigns to 9 chains/concepts,
digital channel, print (campaign leaflets on weekly basis) and brick and
mortar stores.
• Everything integrated with SAP, InRiver PIM, EPiServer and a range of
other external sources.
BildBild
Variant/Color
E.g. ”Red”
Variant/Size
(SKU)
E.g. ”XL”
Product
E.g. Jacket
ImagesBildBildMovies
BildBildDocu-
ments
Kategori(er)Kategori(er)Categories
Kategori(er)Kategori(er)Campaigns
Kategori(er)Kategori(er)Publications
Ch
an
ne
lsThe ”basic” model
Example – Coop Norway - Campaigns
Basic SKU data
Graphics
Copy
Etc
External Agencies/
Systems
Campaign products
Campaign graphics
Campaign text
Campaign parameters
Campaign categories
Reusable blocks of content
Complete
campaign content
POS
Promotion price calculation
Commerce Architecture
Inventory
Pricing
Discounts
Customers Orders
InvoicesCampaigns
EPiServer Fully Managed Cloud Service
EPiServer Platform
Content Profile Catalog
Orgs
C
M
S
EPiServer Digital Experience
Se
rvic
e A
PI
Marketer Merchandiser
Commerce Manager
MA / CRM
DAM, Portal
PIM
Add-ons
Payment, Tax
Search / Merchandising
Analytics / Testing
Business SystemsContent
Catalog
Media
Invtory
Pricing
Order (Status)
Customer
Enhance & Enrich
• Catalogs
• Products
• Media
• Campaign content & ranges Epi
Consistent
Customer
Experience
Retail
Native App
Call Center
Digital
PIM • Catalog
Catalog Content
Enhance & Enrich
• Full catalog structure and
contents in Episerver
• All media imported / linked
• Relationships
• Market assortments
• Campaign Eligibility
Merchandizing Review
Enhance & Enrich
• Pricing Information
• Multiple markets
• Dated prices
• B2B volume levels
• Customer groups
Merchandizing Review
Enhance & Enrich
• Inventory Information
• Order quantities
• Weight and dimensions
• Inventory locations
• Multiple inventory types