The local flavor with the global vision

Content:

• Introduction• History• Some Facts.• Mission and Vision Statement • Product line• Competitors Analysis• SWOT Analysis• Two Main Products of Engro Food

Introduction of Engro Foods

Engro Foods Limited is one of the leading FMCG

company of Pakistan.

Pakistan’s premier food Company delivering Top Quality Product infuse

with a local flavor with a global vision.

Best Selling brands including Olper’s, Omore, Dairy Omung and Tarang

History

Engro Foods Limited is subsidiary of Engro

Corporation.

Engro was formerly Exxon Chemical Pakistan Limited

until 1991

Engro Foods started its business operations in 2005-

06.

Quick Facts About Engro Food Limited

12 Brands

1200+ Employees

Shares is floating in Pakistan and across the globe

18th Largest Customer of Tetra Pak World Wide

2nd Largest Company of Milk

900 Milk Collection Centers within Pakistan

2 Milk Processing Plants

Mission Statement:

“Build branded food business to improve quality of life by offering tasty, affordable

and high nutritional products to our consumers while maximizing stakeholder’s

value. ”

Vision Statement:

“To be the premier Pakistani enterprise with a global reach,

passionately pursuing value creation for all stakeholders”

Product Line And Brand of ENGRO FOOD

Dairy And Beverages

In every sip comes only with the rich creamy thickness of Olper's. Give your day a fresh start with Olper's!

Embrace the lighter side of milk and feel years lighter with our low-fat milk Olper's lite, for a guilt-free existence!

Enhance the culinary experience with Olper's Cream - a rich celebration of life at its creamy best

Olper's Lassi is a refreshing liquid snack that combines the goodness of milk & yoghurt. available in four flavours, Sweet, Salty Strawberry & Mango.

A dash of Tarrka in your favorite cuisine is all it takes to bring out the flavor of your food and leave you craving for more.

Dairy Omung is great for drinking, tea creaming, & desert-making and thus provides great value for money

Get nutrition and the best value for money with omung dobala.

"Y" is the most important alphabet. Want to know 'Y'? Exactly 'Y'! Because it represents the juicy curiosity ripening in various fruity colours all through your brain.

Frozen Desserts

The simple joy of dessert!

Explore the variety of Omore sticks; you are sure to find one that suits you perfectly!

The irresistible pleasure of delicious biscuit and creamy dessert! Omore cones are a treat for all.

For those who love to share happy moments and dessert

Competitors Analysis

How to gain competitive advantage over the competitors:

Product designSegmentationTarget market Advertising Research & developmentIntroduction of new product before their

competitors. Costumer feed back

Major competitors

Core Competitive Advantage

over your competitor

Aggressive styleDiscount rateTargeting the audienceCovering channels

MARKETING STRATEGIES

Success of their brandsMarket Shares

SWOT ANALYSIS

ENGRO’S BACK

PR WITH FARMER

STRONG CONSUMER & PRODUCT RESERCH

Strengths

FLAT QUALITY OF MILK

MILK COLLECTION & DISTRIBUTION COSTS

NARROW PRODUCT LINE

Weaknesses

INCREMENT IN FUNDING BY GOVERNMENT

AWARENESS

SUPPORT FROM FOREIGN INVESTORS

Opportunities

COMPETITION

ECONOMY

NO ENTRY BARRIER

Threats

Two main products of Engro Food

Limited

Olper’s Milk Launched on March 20,2006. Olper’s milk is EFL’s standardized and homogenized pure UHT

(Ultra heat treated) milk. It is EFL’s premier brand. It is available in easy-to-open packing.

Shopping Units 1 litre (1000 ml): 12 packs per carton ½ litre (500 ml): 12 packs per shrink-wrapped tray ¼ litre (250 ml): 27 packs per shrink-wrapped tray

Other Products of Olper’sOpler’s creamOpler’s lassiOpler’s juicesOpler’s milkshakes

Competing Productsa. Nestle Milk Packb. Good Milkc. Tarang

Milk Pak A perception Oplers milk falls in the

challenger. Milk Pak by Nestle have the dairy market

fourth highest milk producing country for nearly two decades.

OMORÉ OMORÉ is an ice cream brand in Pakistan, manufactured by Engro Foods Limited. OMORÉ was launched in March and formally launched on April 6, 2009. The brand started with 24 different formats and flavors.

Shopping UnitsEvergreen Cones 30-100mlEvergreen Cups 100mlTeens Cones 110mlEvergreen Sticks 57-95mlMulti server Tubs 800-1000ml and 900ml

Multi server Bricks 450ml, 800ml &900mlKIDS sticks, cups and ice lolliesIndulgence Sticks 800mlIndulgence Tubs 800ml

Competing Products Walls Igloo Gourmet

Wall’s A perception Omore ice cream falls in the

challenger. Walls is a UK based company. Wall’s advent of Omore, Walls market share

declined from 70% to 60% but sales have increase by almost 70% due to category expansion.

Conclusion •Engro is going to be a market leader due to different reason like its financial position, product quality, market share, sales growth etc. •Company has planned to make Omore world class premier quality.•Consumer is aware now, there is need to maintain the quality of products•In short Engro Foods should grow and maintain its position.

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