English Moon HOW Design Live 2012: Branding Made Personal
17
Who are you and what are you doing here? Branding Made Personal by Kim Higdon
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A presentation done at HOW Design Live 2012 on applying the principals of personal branding to ourselves to create a strong character people want to hire or buy from.
Transcript of English Moon HOW Design Live 2012: Branding Made Personal
Who are you and what are you doing here?
Branding Made Personalby Kim Higdon
Who am I and what am I doing here?
Your brand lives in the minds of the people who know you exist.
The principals of branding for companies, can, and
should be applied to you.
Everything is advertising.
For best results, be you often.
PERSONAL BRANDING IN ACTION
Case #1: Gary Vaynerchuk
PERSONAL BRANDING IN ACTION
Case #2: Deadmau5
PERSONAL BRANDING IN ACTION
Case #3: Yours Truly
Work it out.
What could you see yourself doing every day
for the next 5 years?
How does this align with your current perception?
What’s your character?
Get this party started with a good content strategy.
Create. Measure. Learn.
Let’s talk.
@kim_higdonenglishmoon.com
Presentation design by Strong Design Studios
