Engaging Educators in your Edtech Startup- v3
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Transcript of Engaging Educators in your Edtech Startup- v3
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Engaging EducatorsBuilding Your Community
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About.me
@Jessie_AroraTeacherSquare.org
edcrunch.org
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“Utility drives adoption, community drives retention”
Caterina Fake, Founder- Flickr & Hunch
Education is a long game. Resist the urge to chase short-term buzz (like getting written up in TechCrunch) and focus
on building relationships with your early evangelists.
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K12 is Incredibly Fragmented
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Show Me the Money (USA)
$600B
$50B
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What’s Driving the Dysfunction
- Stakeholders and users are typically not the purchasers/customers
- Longer sales cycles (12-18 months)
- Cultural aversion to change
- Time is a huge constraint
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Center for Learning with Technology
Hacker/Maker space to connect educators and
edtech
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When you connect with people, they want to help you
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Teacherpreneur Networks
Highlander Institute’s:Digital Harbor
Foundation
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Conferences & EventsBe selective.
Track your target audience
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Getting Started
- Establish your story and set your social media tone
- Refine your message with engaged beta testers
- Design broader marketing plan
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Low Budget Storytelling
#esinstruct
- Comment on blogsComment on blogs
- - Leverage message boards
- Leverage social networks
- Become a guest author
- Case studies
- Speak at events
- Start blogging yourself
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Early Adopters <3 Twitter
List of Top Edu Tweeters on edcrunch.org
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EdgeRank = affinity * weight* time decay
Its not about how much information you can push out to your audience, its about the relationship you can build and the trust that you can create in
order to grow your business.
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Battling through Beta
“Make sure your product doesn’t suck”
- Dave McClure, 500 Startups
Did you really solve a problem?Did you discover a bigger problem to solve?
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Empowering Evangelists
Director of Teacher HappinessVirtual Interns
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Beyond Beta
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The story continues...
- Establish your story and set your social media tone
- Refine your message with engaged beta testers
- Design broader marketing plan
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Appendix
- @CybraryMan1 resources (Get ready... this is a crazy site)- edu hashtags- edu chats
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PLCs: Professional Learning Networks
Also referred to as PLNs - Professional/Personal Learning Communities
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Community GroupsCreate a space to foster ongoing
communication between your early users