Social Media 101: Engaging and Connecting with Your Customers
Engaging Customers
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ENGAGING CUSTOMERS From acquisition to subscription: improving the customer experience @samchatwin
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Transcript of Engaging Customers
‘their daily email newsletter of aggregated stories is worth the price of a subscription alone’
Source: econsultancy
The total number of mobile devices is set to number
2.6 billion by 2016
Source: Canalys estimates and forecast
By 2017, 87% of smart connected devices will be tablets and smartphones,
with PCs being 13%
Source: www.idc.com
In Britain more than 100,000 mobile phones
are dropped down toilets every year
Source: BBC Radio 2 factoids
91% of consumers check their email on their phone
at least once a day
Source: ExactTarget mobile behavior report
If an email doesn’t display correctly, 71.2% of users will delete it immediately
Source: BlueHornet consumer views of email marketing