AAF-CLE - Creating Community - Engaging Customers
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Transcript of AAF-CLE - Creating Community - Engaging Customers
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Creating community,Engaging Customers.
@davidalston & @sMoRTy71
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Who is Nationwide?
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Social Mediais not a media.
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Social Mediais not a media.
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Social Mediais not a media.
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Social Mediais a two-way communications channel.
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Social PhoneEtiquette
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Complaints
IdeasMemes
Influencers
Campaign
Crisis Competition
Crowds
Needs
Compliments
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The 4 P’s Still Relevant?
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place
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2
Promotion
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2
Product
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2
Price
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& TargetMarket
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The 5 C’s
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Content
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Community
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Conversation
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Collaboration
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Connections
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The YellowBrick Road:The B2B Example
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What’s gonna stop you?
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Policies
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culture
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Bureaucracy
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Momentum
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WindowDressing
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Misinformation
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Lack of Top Level Support
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Lack of a Plan
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Lack of Commitment
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Lack of resources
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Ok what’s next?
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Who’s Radian6?http://www.radian6.com/what-we-do/
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Connect?
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How do I measure it?
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Share ofConversation
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Share of Voice
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Fan Mentions
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Point of NeedLeads
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Customer Service Conversions
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Sentiment
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Conversationsthat Convert
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Engagements per Day
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Influencer Mentions & RT’s
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Types of
Conversations