Engagement Marketing is The Key To Success

By: Alan Weiss, aussiedivorce.com.au | criminallegal.com.au

Key Engagement Marketing Points

By Alan Weiss.

Engagement marketing is all about growing your bussiness by allowing your audience and potential customers to interact with you and shape how they would like to communicate with you.

Engagement means someone is interested in listening to you, and you must engage

that person in order to achieve your business objective while fulfilling their

interest.

Encourage a dialogue with the individual to help them to make a purchase decision.  An engaged customer is likely to become a loyal repeat customer.

As a law firm you will implement engagement marketing to drive your interested audience toward one of the following two key business objectives

1

Turn passionate fans into tomorrow's new bussiness

2

Integrate with your marketing

mix

Focus on content

and relationshi

p

Develop an

engagement

strategy

Promote subscripti

ons

Conduct surveys

and polls

1 2 3

4 5 6Invite

listeners to

interact with your

Blog

Engage with

social networkin

g

7